Video clutter is real. The average person receives dozens of marketing emails every day, and most get ignored within seconds. But add video to that equation, and the numbers shift significantly. Emails with video content achieve up to 300% higher click rates, and video significantly boosts engagement when included in emails. If you are looking for the best video email marketing platforms to act on that opportunity, this guide covers the top options, what each one does well, and how to choose the right fit for your team.
Key Takeaways
Video can increase email open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.
Adding the word "video" to your subject line increases open rates by 7 to 13%.
A video thumbnail improves subscriber engagement by nearly 41% when included in an email, while embedding videos into emails boosts click-through rates by 65%.
Attaching large video files hurts deliverability. Embedding a link or thumbnail from a hosted video platform improves deliverability because the email remains small and does not trigger spam filters.
The best video email marketing platforms combine video hosting, recording, analytics, and CRM integration in one place, not just a way to attach a file.
Why Video Belongs in Your Email Strategy
Most email marketers focus on copy, design, and segmentation, but video remains one of the highest-leverage additions a team can make. A 2024 report from Beehiiv found that video email marketing has a 300% higher ROI on average than standard email marketing campaigns, and over 55% of email marketers using video report higher click-through rates than those who don't.
The mechanics are straightforward. Customers can retain up to 95% of the content in a video, but only 10% of it when reading text. That retention gap matters when you're trying to explain a product, build trust with a prospect, or onboard a new customer.
Interactive elements such as embedded videos are becoming more common, engaging recipients directly within the email and resulting in higher interaction rates. Emails with interactive content see a 73% higher click-to-open rate than static emails.
Video clutter is real. The average person receives dozens of marketing emails every day, and most get ignored within seconds. But add video to that equation, and the numbers shift significantly. Emails with video content achieve up to 300% higher click rates, and video significantly boosts engagement when included in emails. If you are looking for the best video email marketing platforms to act on that opportunity, this guide covers the top options, what each one does well, and how to choose the right fit for your team.
Key Takeaways
Video can increase email open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.
Adding the word "video" to your subject line increases open rates by 7 to 13%.
A video thumbnail improves subscriber engagement by nearly 41% when included in an email, while embedding videos into emails boosts click-through rates by 65%.
Attaching large video files hurts deliverability. Embedding a link or thumbnail from a hosted video platform improves deliverability because the email remains small and does not trigger spam filters.
The best video email marketing platforms combine video hosting, recording, analytics, and CRM integration in one place, not just a way to attach a file.
Why Video Belongs in Your Email Strategy
Most email marketers focus on copy, design, and segmentation, but video remains one of the highest-leverage additions a team can make. A 2024 report from Beehiiv found that video email marketing has a 300% higher ROI on average than standard email marketing campaigns, and over 55% of email marketers using video report higher click-through rates than those who don't.
The mechanics are straightforward. Customers can retain up to 95% of the content in a video, but only 10% of it when reading text. That retention gap matters when you're trying to explain a product, build trust with a prospect, or onboard a new customer.
Interactive elements such as embedded videos are becoming more common, engaging recipients directly within the email and resulting in higher interaction rates. Emails with interactive content see a 73% higher click-to-open rate than static emails.
What to Look for in Video Email Marketing Software
Before comparing platforms, it helps to understand what actually matters. Video email marketing platforms help businesses embed videos through links or previews inside email campaigns, and these videos increase engagement and help explain ideas more clearly through visual content in emails that feel more human and engaging.
The core features worth evaluating are:
Video hosting and recording: Can you record directly in the platform, or do you need to upload separately?
Thumbnail and animated GIF previews: Static thumbnails drive clicks. Animated previews drive more.
Analytics depth: View-through rate, drop-off points, and CTA clicks matter more than raw view counts.
CRM and ESP integrations: Platforms that connect to Salesforce, HubSpot, or your email service provider save significant workflow overhead.
Deliverability safety: Many email providers don't like large attachments. Video files are inherently large, so there is a major risk that your attached video gets blocked or viewed as spam, meaning your target recipients won't be able to see it. A good platform hosts the video externally and inserts a link or thumbnail.
Personalization: The ability to customize video thumbnails, intros, or landing pages with the viewer's name or company.
The 6 Best Video Email Marketing Platforms for 2024
1. Vidyard
Vidyard is the most established name in video email marketing software for sales and marketing teams. It is a video sales enablement and marketing tool helping teams create, host, and share videos via email and web platforms, widely used by revenue teams interested in reducing the length of their sales cycles.
Vidyard gives insights into deep viewer data in the form of watch time, drop-off points, and interaction data. This data helps teams fix their messages, create evergreen content, and support email marketing tests to see which video style people engage the most.
Vidyard offers the most detailed analytics (view-through rates, engagement timelines, CTA clicks) and integrates with CRMs to log video activity in prospect records.
Pricing: Vidyard offers four main pricing tiers: Free, Starter ($59/user/month), Teams ($99/user/month), and Enterprise (custom pricing). Each plan targets different user needs, from basic video creation to advanced sales and marketing capabilities.
Best for: Mid-to-large sales teams already using HubSpot or Salesforce who want full pipeline visibility through video analytics.
Limitation: Vidyard's per-seat pricing model means costs scale directly with team size, which can make it expensive for growing organizations.
2. BombBomb
BombBomb takes a relationship-first approach to video email marketing. It is built on personal video messaging, aiming to help users communicate with their audience via face-to-face style videos instead of smooth and scripted videos.
According to BombBomb's own platform data, BombBomb users stand out instantly, increasing email opens by 81% and generating 67% more lead conversions. Video messaging reduces required touches by 70%, converting leads quicker and accelerating revenue growth.
BombBomb integrates with popular email clients and CRMs and is commonly used by professionals who rely on trust-based communication, such as real estate agents and insurance representatives.
Pricing: BombBomb starts at around $36 per user per month, with mid-tier plans ranging from $56 per user per month. Enterprise pricing is available through sales.
Best for: Relationship-driven industries like real estate, financial services, and consulting where a personal touch matters more than scale.
3. Hippo Video
Hippo Video suits marketing and sales teams that need depth without building a custom stack. It offers recording, hosting, editing, and emailing videos as well as on landing pages, which is usually part of bigger marketing automation workflows.
Hippo Video stands out with interactive polls, forms, and quizzes embedded directly in video players, which is rare among video email marketing platforms. The platform integrates with over 1,300 apps and includes subtitle support and keyboard navigation for better accessibility.
With its AI backend, Hippo Video helps you make scalable videos while personalizing the context according to the buyer journey. Its CX focus means it is built to increase interactivity between you and your prospects and customers.
Pricing: Hippo Video has a free plan. Individual plans cost as low as $20/user/month, and team plans cost as low as $60/user/month, billed yearly.
Best for: Marketing teams running campaigns that need embedded forms to capture lead data directly from within the video player.
4. Sendspark
Sendspark is built for teams that send at scale but still want every video to feel personal. It is a personalized video platform that allows teams to customize videos, thumbnails, and calls to action using viewer data such as name, company, or role. One-to-one and one-to-many personalization is supported, which is effective in sales outreach, customer success, and follow-ups.
Sendspark is a video email marketing software that empowers businesses to create and integrate personalized video content into their email campaigns. With its user-friendly interface and customizable templates, it allows users to record, edit, and embed videos directly into their emails, providing a dynamic way for businesses to connect with their audience.
Best for: Account-based marketing teams and customer success managers who want hyper-personalized outreach without recording a unique video for every recipient.
5. Loom
Loom is not a dedicated video email marketing platform, but it earns its place on this list for teams that need fast, frictionless video communication. It is built for fast-moving teams who want to scale internal and external comms. The interface is clean, intuitive, and built for speed. With just one click, reps can record, copy the link, and send a video in less than two minutes.
Because Loom makes video communication feel like second nature, it is especially good for teams who are new to video or don't want complex analytics. It shines in onboarding, internal enablement, and low-stakes outreach, and with features like viewer insights, reactions, and video comments, it keeps communication interactive without needing heavy integrations.
Best for: Teams new to video email marketing, or anyone who needs to send quick, authentic video messages without a steep learning curve.
6. Covideo
Covideo targets small to mid-sized businesses with straightforward video email and training support. The Individual plan costs $69 per user per month (billed annually) and includes unlimited video storage and training webinars.
Choose Covideo if you want training and support to help your team adopt video as a core communication channel. It is a solid option for businesses that prioritize onboarding support and want a purpose-built video marketing email tool without the complexity of enterprise platforms.
Best for: Small businesses and teams that need hands-on onboarding support and a straightforward video email workflow.
How to Choose the Right Platform
The right video email marketing platform depends on three factors: team size, use case, and existing tech stack.
Solo users or small teams: Start with Loom (free tier available) or Hippo Video's free plan. Both let you test the format before committing budget.
Sales-heavy teams using Salesforce or HubSpot: Vidyard or Hippo Video offer the deepest CRM integrations. Vidyard has native integrations with Salesforce, HubSpot, and LinkedIn workflows, making it the tighter fit for revenue-focused teams.
Relationship-driven industries: BombBomb is purpose-built for this and has a loyal user base in real estate and financial services.
Account-based or personalized outreach at scale: Sendspark handles one-to-many personalization without requiring individual recordings for each recipient.
On the subject line side, do not overlook one small but high-impact tactic. Adding the word "video" to your subject line increases open rates by 7 to 13%. Combined with a compelling thumbnail, this alone can move your metrics before you even touch your email copy. Our guide on email subject line best practices that boost open rates by 27% covers this in detail alongside other proven tactics.
Common Mistakes to Avoid with Video Email Marketing
Even with the right platform, a few execution errors consistently undercut results.
Attaching video files directly. This is the most damaging mistake. Attaching large video files hurts deliverability. Embedding a link or thumbnail from a hosted video platform keeps the email small and avoids spam filters. Always host externally.
Making videos too long. Keep videos under 2 minutes. Viewer retention drops sharply after 90 seconds. For cold outreach, aim for 45 to 60 seconds.
Skipping the thumbnail. On average, video thumbnails can increase clicks by 22%. A strong thumbnail is your click driver, not the video itself.
Ignoring mobile. People view more than 50% of their videos on mobile devices, so your thumbnail and surrounding email layout must work on a small screen.
Not tracking video-specific metrics. View-through rate and drop-off points tell you far more than open rates. Platforms like Vidyard and Hippo Video surface this data directly.
Frequently Asked Questions
Can you embed a video directly into an email?
Most email clients do not support direct video playback inside the email itself. Sending videos in emails can be problematic from the technical side; not all email mailbox providers fully support it as of yet, but there are workarounds to send videos effectively. The standard approach used by every major video email marketing platform is to host the video externally and insert a static or animated thumbnail that links out to the video page. This protects deliverability and works across all email clients.
Does adding video really improve email click-through rates?
Yes, consistently. A video thumbnail improves subscriber engagement by nearly 41% when included in an email, while embedding videos into emails boosts click-through rates by 65%. The lift varies by industry and audience, but video thumbnails outperform static images in virtually every head-to-head test documented across major email marketing studies.
Which video email marketing platform is best for small businesses?
Hippo Video and Loom are the most accessible starting points for small businesses. Hippo Video has a free plan, with individual plans starting as low as $20/user/month. Loom also offers a free tier with core recording and sharing features. Both integrate with Gmail and Outlook, which covers most small business workflows without requiring a major platform migration.
Do video emails hurt deliverability?
They can, but only if done incorrectly. Many email providers dislike large attachments, and video files are inherently large, so there is a major risk that your attached video gets blocked or viewed as spam. The solution is simple: never attach the video. Use a dedicated video hosting platform, insert a thumbnail linked to the hosted video, and your email stays small and clean. Done this way, video emails carry no additional deliverability risk compared to standard campaigns.
What to Look for in Video Email Marketing Software
Before comparing platforms, it helps to understand what actually matters. Video email marketing platforms help businesses embed videos through links or previews inside email campaigns, and these videos increase engagement and help explain ideas more clearly through visual content in emails that feel more human and engaging.
The core features worth evaluating are:
Video hosting and recording: Can you record directly in the platform, or do you need to upload separately?
Thumbnail and animated GIF previews: Static thumbnails drive clicks. Animated previews drive more.
Analytics depth: View-through rate, drop-off points, and CTA clicks matter more than raw view counts.
CRM and ESP integrations: Platforms that connect to Salesforce, HubSpot, or your email service provider save significant workflow overhead.
Deliverability safety: Many email providers don't like large attachments. Video files are inherently large, so there is a major risk that your attached video gets blocked or viewed as spam, meaning your target recipients won't be able to see it. A good platform hosts the video externally and inserts a link or thumbnail.
Personalization: The ability to customize video thumbnails, intros, or landing pages with the viewer's name or company.
The 6 Best Video Email Marketing Platforms for 2024
1. Vidyard
Vidyard is the most established name in video email marketing software for sales and marketing teams. It is a video sales enablement and marketing tool helping teams create, host, and share videos via email and web platforms, widely used by revenue teams interested in reducing the length of their sales cycles.
Vidyard gives insights into deep viewer data in the form of watch time, drop-off points, and interaction data. This data helps teams fix their messages, create evergreen content, and support email marketing tests to see which video style people engage the most.
Vidyard offers the most detailed analytics (view-through rates, engagement timelines, CTA clicks) and integrates with CRMs to log video activity in prospect records.
Pricing: Vidyard offers four main pricing tiers: Free, Starter ($59/user/month), Teams ($99/user/month), and Enterprise (custom pricing). Each plan targets different user needs, from basic video creation to advanced sales and marketing capabilities.
Best for: Mid-to-large sales teams already using HubSpot or Salesforce who want full pipeline visibility through video analytics.
Limitation: Vidyard's per-seat pricing model means costs scale directly with team size, which can make it expensive for growing organizations.
2. BombBomb
BombBomb takes a relationship-first approach to video email marketing. It is built on personal video messaging, aiming to help users communicate with their audience via face-to-face style videos instead of smooth and scripted videos.
According to BombBomb's own platform data, BombBomb users stand out instantly, increasing email opens by 81% and generating 67% more lead conversions. Video messaging reduces required touches by 70%, converting leads quicker and accelerating revenue growth.
BombBomb integrates with popular email clients and CRMs and is commonly used by professionals who rely on trust-based communication, such as real estate agents and insurance representatives.
Pricing: BombBomb starts at around $36 per user per month, with mid-tier plans ranging from $56 per user per month. Enterprise pricing is available through sales.
Best for: Relationship-driven industries like real estate, financial services, and consulting where a personal touch matters more than scale.
3. Hippo Video
Hippo Video suits marketing and sales teams that need depth without building a custom stack. It offers recording, hosting, editing, and emailing videos as well as on landing pages, which is usually part of bigger marketing automation workflows.
Hippo Video stands out with interactive polls, forms, and quizzes embedded directly in video players, which is rare among video email marketing platforms. The platform integrates with over 1,300 apps and includes subtitle support and keyboard navigation for better accessibility.
With its AI backend, Hippo Video helps you make scalable videos while personalizing the context according to the buyer journey. Its CX focus means it is built to increase interactivity between you and your prospects and customers.
Pricing: Hippo Video has a free plan. Individual plans cost as low as $20/user/month, and team plans cost as low as $60/user/month, billed yearly.
Best for: Marketing teams running campaigns that need embedded forms to capture lead data directly from within the video player.
4. Sendspark
Sendspark is built for teams that send at scale but still want every video to feel personal. It is a personalized video platform that allows teams to customize videos, thumbnails, and calls to action using viewer data such as name, company, or role. One-to-one and one-to-many personalization is supported, which is effective in sales outreach, customer success, and follow-ups.
Sendspark is a video email marketing software that empowers businesses to create and integrate personalized video content into their email campaigns. With its user-friendly interface and customizable templates, it allows users to record, edit, and embed videos directly into their emails, providing a dynamic way for businesses to connect with their audience.
Best for: Account-based marketing teams and customer success managers who want hyper-personalized outreach without recording a unique video for every recipient.
5. Loom
Loom is not a dedicated video email marketing platform, but it earns its place on this list for teams that need fast, frictionless video communication. It is built for fast-moving teams who want to scale internal and external comms. The interface is clean, intuitive, and built for speed. With just one click, reps can record, copy the link, and send a video in less than two minutes.
Because Loom makes video communication feel like second nature, it is especially good for teams who are new to video or don't want complex analytics. It shines in onboarding, internal enablement, and low-stakes outreach, and with features like viewer insights, reactions, and video comments, it keeps communication interactive without needing heavy integrations.
Best for: Teams new to video email marketing, or anyone who needs to send quick, authentic video messages without a steep learning curve.
6. Covideo
Covideo targets small to mid-sized businesses with straightforward video email and training support. The Individual plan costs $69 per user per month (billed annually) and includes unlimited video storage and training webinars.
Choose Covideo if you want training and support to help your team adopt video as a core communication channel. It is a solid option for businesses that prioritize onboarding support and want a purpose-built video marketing email tool without the complexity of enterprise platforms.
Best for: Small businesses and teams that need hands-on onboarding support and a straightforward video email workflow.
How to Choose the Right Platform
The right video email marketing platform depends on three factors: team size, use case, and existing tech stack.
Solo users or small teams: Start with Loom (free tier available) or Hippo Video's free plan. Both let you test the format before committing budget.
Sales-heavy teams using Salesforce or HubSpot: Vidyard or Hippo Video offer the deepest CRM integrations. Vidyard has native integrations with Salesforce, HubSpot, and LinkedIn workflows, making it the tighter fit for revenue-focused teams.
Relationship-driven industries: BombBomb is purpose-built for this and has a loyal user base in real estate and financial services.
Account-based or personalized outreach at scale: Sendspark handles one-to-many personalization without requiring individual recordings for each recipient.
On the subject line side, do not overlook one small but high-impact tactic. Adding the word "video" to your subject line increases open rates by 7 to 13%. Combined with a compelling thumbnail, this alone can move your metrics before you even touch your email copy. Our guide on email subject line best practices that boost open rates by 27% covers this in detail alongside other proven tactics.
Common Mistakes to Avoid with Video Email Marketing
Even with the right platform, a few execution errors consistently undercut results.
Attaching video files directly. This is the most damaging mistake. Attaching large video files hurts deliverability. Embedding a link or thumbnail from a hosted video platform keeps the email small and avoids spam filters. Always host externally.
Making videos too long. Keep videos under 2 minutes. Viewer retention drops sharply after 90 seconds. For cold outreach, aim for 45 to 60 seconds.
Skipping the thumbnail. On average, video thumbnails can increase clicks by 22%. A strong thumbnail is your click driver, not the video itself.
Ignoring mobile. People view more than 50% of their videos on mobile devices, so your thumbnail and surrounding email layout must work on a small screen.
Not tracking video-specific metrics. View-through rate and drop-off points tell you far more than open rates. Platforms like Vidyard and Hippo Video surface this data directly.
Frequently Asked Questions
Can you embed a video directly into an email?
Most email clients do not support direct video playback inside the email itself. Sending videos in emails can be problematic from the technical side; not all email mailbox providers fully support it as of yet, but there are workarounds to send videos effectively. The standard approach used by every major video email marketing platform is to host the video externally and insert a static or animated thumbnail that links out to the video page. This protects deliverability and works across all email clients.
Does adding video really improve email click-through rates?
Yes, consistently. A video thumbnail improves subscriber engagement by nearly 41% when included in an email, while embedding videos into emails boosts click-through rates by 65%. The lift varies by industry and audience, but video thumbnails outperform static images in virtually every head-to-head test documented across major email marketing studies.
Which video email marketing platform is best for small businesses?
Hippo Video and Loom are the most accessible starting points for small businesses. Hippo Video has a free plan, with individual plans starting as low as $20/user/month. Loom also offers a free tier with core recording and sharing features. Both integrate with Gmail and Outlook, which covers most small business workflows without requiring a major platform migration.
Do video emails hurt deliverability?
They can, but only if done incorrectly. Many email providers dislike large attachments, and video files are inherently large, so there is a major risk that your attached video gets blocked or viewed as spam. The solution is simple: never attach the video. Use a dedicated video hosting platform, insert a thumbnail linked to the hosted video, and your email stays small and clean. Done this way, video emails carry no additional deliverability risk compared to standard campaigns.
Learn how Bravo email marketing works, its key features, pricing plans, and whether it fits your business. Complete setup guide and alternatives included.
Learn how Bravo email marketing works, its key features, pricing plans, and whether it fits your business. Complete setup guide and alternatives included.
