Squarespace offers built-in email marketing tools, but they're limited. Learn what's included, how it compares to dedicated platforms, and better alternatives.
Yes, Squarespace does have email marketing. The feature is called Squarespace Email Campaigns, and it is built directly into the Squarespace platform. Whether it is the right tool for your business depends on the size of your list, the complexity of your automation needs, and how much you are willing to pay on top of your existing website subscription. This guide covers everything you need to know: what the tool does, how it is priced, where it falls short, and when you should consider a dedicated alternative.
Key Takeaways
Squarespace Email Campaigns is an add-on feature that lets you send branded marketing email campaigns directly from your Squarespace website.
Plans are competitively priced, starting at around $5 a month when billed annually.
Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers.
Automation is available on higher pricing plans, which means you can send personalized emails to customers automatically.
Squarespace Email Campaigns is a great choice for its smooth integration and user-friendly design, but its sending limits and basic features will not support businesses with ambitious, high-volume outreach goals.
What Is Squarespace Email Campaigns?
Squarespace Email Campaigns is Squarespace's own email marketing system, integrated directly into the Squarespace platform. At its core, it is an integrated solution designed to help you send professional emails that perfectly match your website's branding. It functions as an extension of your site, letting you connect with your audience directly in their inbox without ever leaving the Squarespace dashboard.
Squarespace first launched Email Campaigns in 2018 and has since made several tweaks to create a more comprehensive experience. Today it covers the basics a small business or solo operator needs: newsletters, basic automation, list management, and analytics.
You can manage your website, online store, and email list from a single place, which simplifies your workflow. That convenience factor is the main selling point. If you are already comfortable with the Squarespace editor, the learning curve for the email tool is almost flat.
All websites include a free Email Campaigns trial, during which you can send up to three blast campaigns. After that, you need a paid plan to keep sending.
Squarespace offers built-in email marketing tools, but they're limited. Learn what's included, how it compares to dedicated platforms, and better alternatives.
Yes, Squarespace does have email marketing. The feature is called Squarespace Email Campaigns, and it is built directly into the Squarespace platform. Whether it is the right tool for your business depends on the size of your list, the complexity of your automation needs, and how much you are willing to pay on top of your existing website subscription. This guide covers everything you need to know: what the tool does, how it is priced, where it falls short, and when you should consider a dedicated alternative.
Key Takeaways
Squarespace Email Campaigns is an add-on feature that lets you send branded marketing email campaigns directly from your Squarespace website.
Plans are competitively priced, starting at around $5 a month when billed annually.
Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers.
Automation is available on higher pricing plans, which means you can send personalized emails to customers automatically.
Squarespace Email Campaigns is a great choice for its smooth integration and user-friendly design, but its sending limits and basic features will not support businesses with ambitious, high-volume outreach goals.
What Is Squarespace Email Campaigns?
Squarespace Email Campaigns is Squarespace's own email marketing system, integrated directly into the Squarespace platform. At its core, it is an integrated solution designed to help you send professional emails that perfectly match your website's branding. It functions as an extension of your site, letting you connect with your audience directly in their inbox without ever leaving the Squarespace dashboard.
Squarespace first launched Email Campaigns in 2018 and has since made several tweaks to create a more comprehensive experience. Today it covers the basics a small business or solo operator needs: newsletters, basic automation, list management, and analytics.
You can manage your website, online store, and email list from a single place, which simplifies your workflow. That convenience factor is the main selling point. If you are already comfortable with the Squarespace editor, the learning curve for the email tool is almost flat.
All websites include a free Email Campaigns trial, during which you can send up to three blast campaigns. After that, you need a paid plan to keep sending.
Core Features of Squarespace Email Marketing
With Squarespace Email Campaigns, you can cover all the email marketing basics. You can send one-off newsletters to your entire list or use smart segmentation to target specific groups. The platform also offers simple automation features. For example, you can set up a welcome email for new subscribers, an abandoned cart reminder for shoppers, or a thank-you note after a purchase.
Here is a summary of what the tool includes:
Newsletter broadcasts: Send one-time campaigns to your full list or a segment.
Automation: Automated options include welcoming new subscribers, sending a thank-you to new customers, and checking in with subscribers after a set period of time.
Analytics: You get access to built-in analytics to see how campaigns perform, including open rates, click-throughs, and unsubscribes.
Templates: You can choose from six ready-made templates covering Newsletter, Promotion, Form Submission, Thank You, Welcome, and a limited edition Black Friday design. It is a solid mix that covers the most common campaign types.
Signup forms: Because it is a native tool, adding email signup forms to your footer, contact page, or as a pop-up is straightforward.
Brand consistency: There are a wide range of template designs to choose from, and you can ensure brand consistency between your website and the emails you send out.
Segmentation is available but limited to pre-built categories. Squarespace makes it easy to organize your audience with smart segments. These are pre-built categories like new subscribers, repeat customers, and potential customers, which show up inside the "Lists and Segments" panel. This works well if you are new to email marketing, but may feel limiting if you want deep segmentation based on behavior or engagement.
Squarespace Email Campaigns Pricing
You can add email marketing to any Squarespace website, but it is an additional charge on top of your regular Squarespace subscription price.
There are four different Squarespace email pricing plans, and you can change your subscription at any time, which is ideal if you want to start small and scale up as your list grows.
Here is a general breakdown of how the tiers work:
Starter: You can sign up for the cheapest plan for around $5 a month billed annually. However, the plan is limited to 500 email sends per month and lacks advanced features such as email automation.
Core: Unlocks automation and increases the monthly send volume.
Pro: The Pro plan costs $24 a month and allows up to 20 campaigns per month.
Max: The most expensive plan costs $48 a month and offers unlimited subscribers and up to 250,000 email sends.
Squarespace branding appears in the footer of your campaigns on the entry-level plan. This can be removed on any plan above the 500 email sends tier.
The billing plan you choose sets the total number of emails you can send in a month. Current plans do not have a limit on the number of different campaigns you can send, only on total email sends.
For context, email marketing remains one of the highest-ROI channels available. For every $1 spent on email marketing, businesses see a return of $36 on average, which is an email marketing ROI of 3,600%. The question is not whether email marketing is worth it; it is whether Squarespace Email Campaigns is the right tool to capture that return for your specific situation.
Where Squarespace Email Marketing Falls Short
Squarespace Email Campaigns is honest about being a lightweight, integrated tool. That means there are real gaps compared to dedicated email service providers (ESPs).
No A/B testing. Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers. Running subject line tests or content experiments is not possible natively.
Basic automation only. Even with expanded automation options on paid plans, it stays fairly basic. You cannot A/B test automated emails, and there is no option for multi-trigger workflows based on behavior or timing. You also cannot start an automation from scratch; everything runs through pre-built templates.
Sending limits can bite fast. There is a 250,000 monthly email send limit on the highest plan, and the lowest plan caps email sends at just 500 per month. If your list grows or you want to run frequent campaigns, you may hit the wall quickly.
Send limits pause your campaigns. If you hit the sending limit for your plan, Squarespace will typically pause your ability to send any more campaigns until the next monthly cycle begins.
No custom code. Custom code is not currently supported for Email Campaigns. This limits what you can do with advanced layouts or dynamic content.
Pairing Squarespace Email Campaigns with best-practice strategies, such as writing high-performing subject lines or building proper list segmentation, will help you squeeze more results from the tool's basic feature set.
Who Should Use Squarespace Email Campaigns
Squarespace Email Campaigns is a perfect option for beginners because it allows you to do all of the essential things needed for email marketing, while keeping it simple, since it is built into the platform and you do not need to worry about integrating another software.
It works well for:
Small business owners sending a monthly newsletter to a list under 500 people.
Service businesses and portfolios that prioritize design consistency over complex funnels.
Early-stage ecommerce stores that need abandoned cart reminders and post-purchase emails without a separate tool.
Squarespace users who want one bill and one dashboard for their entire online presence.
Email Campaigns are a great starting point for business owners who simply need to send weekly or monthly newsletters to a smaller audience. However, they are not the best option for advanced funnels and automations, which usually come with their own requirements from an email campaign platform.
If you are running an ecommerce store with serious growth targets, a dedicated platform will likely serve you better. For tips on scaling email beyond the basics, the Ecommerce Email Marketing guide covers strategies built for higher-volume senders.
When to Use a Dedicated Email Platform Instead
If you are outgrowing Squarespace Email Campaigns or starting with more advanced needs from day one, here is how the alternatives stack up:
Mailchimp: Mailchimp offers more advanced features such as A/B testing, advanced reporting, and multivariate testing. It integrates with Squarespace natively, so you do not have to abandon your website.
Klaviyo: Klaviyo has one of the best Squarespace integrations available. The native connection syncs customers, orders, products, and browsing data automatically. Pre-built flows for cart recovery, browse abandonment, welcome series, and post-purchase work with Squarespace data out of the box.
Brevo: A budget-friendly option that starts free with email, SMS, and multi-channel capabilities that go well beyond what Squarespace offers natively.
A practical path forward: start with Squarespace Email Campaigns at around $7 a month to get comfortable with templates that match your site, and use it to send basic newsletters and promotional emails while you build your email marketing fundamentals. Migrate to a dedicated ESP once your list and automation needs outgrow the platform.
For a deeper look at how other integrated or bundled tools compare in terms of capabilities and limitations, see the HootSuite email marketing comparison.
Tips for Getting the Most from Squarespace Email Marketing
If you decide Squarespace Email Campaigns fits your current stage, these practices will increase your results without requiring a platform switch:
Verify your sending domain. Squarespace gives a helpful nudge toward best practices. Once you enter your sender details, you will be prompted to verify your domain, which improves deliverability.
Use a dedicated sender email. Use an email address your business rarely uses, such as message@example.com, to avoid your normal correspondence ending up in spam.
Add signup forms site-wide. The Squarespace editor includes a newsletter block so you can encourage people to sign up anywhere on your site. New subscribers are added to your email list automatically.
Use smart segments from day one. Even without custom segmentation, the pre-built audience categories help you send more relevant content than a single blast to everyone.
Write strong subject lines. Since you cannot A/B test them natively, getting your subject lines right matters even more. The email subject line best practices guide is a useful reference.
Set up a welcome automation immediately. Squarespace Email Campaigns does offer automation, and paid plans unlock a welcome email for new subscribers, which is typically among the highest-performing email types in any program.
Frequently Asked Questions
Does Squarespace have email marketing built in?
Yes. Squarespace Email Campaigns is an add-on feature that lets you send branded marketing email campaigns directly from your website. All websites include a free trial, during which you can send up to three blast campaigns. After that, you need a paid email subscription to continue.
How much does Squarespace email marketing cost?
You can add email marketing to any Squarespace website, but it is an additional charge on top of your regular Squarespace subscription. Pricing for Email Campaigns starts at around $8 a month billed annually for 500 emails per month and increases as your email volume increases. The top-tier Max plan costs around $48 a month and allows up to 250,000 sends.
What are the biggest limitations of Squarespace email marketing?
Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers. Squarespace Email Campaigns also does not make much sense for users who do not have a site with Squarespace, as you cannot embed Squarespace's signup forms on non-Squarespace sites. Cold outreach is also not supported: the platform is designed for permission-based marketing, meaning you should only email people who have explicitly signed up to hear from you. Using it for cold email is not a good idea, as it lacks the dedicated infrastructure needed for that kind of outreach.
Can I use a third-party email tool with my Squarespace site?
Yes. There are various email platforms available that can integrate with your Squarespace site. For example, you can easily integrate Mailchimp into your Squarespace site. Tools with native Squarespace integration, including Klaviyo, Mailchimp, and Omnisend, sync customer and order data automatically. If you need more advanced automation or segmentation, a native third-party integration is often the cleanest solution without rebuilding your website.
Core Features of Squarespace Email Marketing
With Squarespace Email Campaigns, you can cover all the email marketing basics. You can send one-off newsletters to your entire list or use smart segmentation to target specific groups. The platform also offers simple automation features. For example, you can set up a welcome email for new subscribers, an abandoned cart reminder for shoppers, or a thank-you note after a purchase.
Here is a summary of what the tool includes:
Newsletter broadcasts: Send one-time campaigns to your full list or a segment.
Automation: Automated options include welcoming new subscribers, sending a thank-you to new customers, and checking in with subscribers after a set period of time.
Analytics: You get access to built-in analytics to see how campaigns perform, including open rates, click-throughs, and unsubscribes.
Templates: You can choose from six ready-made templates covering Newsletter, Promotion, Form Submission, Thank You, Welcome, and a limited edition Black Friday design. It is a solid mix that covers the most common campaign types.
Signup forms: Because it is a native tool, adding email signup forms to your footer, contact page, or as a pop-up is straightforward.
Brand consistency: There are a wide range of template designs to choose from, and you can ensure brand consistency between your website and the emails you send out.
Segmentation is available but limited to pre-built categories. Squarespace makes it easy to organize your audience with smart segments. These are pre-built categories like new subscribers, repeat customers, and potential customers, which show up inside the "Lists and Segments" panel. This works well if you are new to email marketing, but may feel limiting if you want deep segmentation based on behavior or engagement.
Squarespace Email Campaigns Pricing
You can add email marketing to any Squarespace website, but it is an additional charge on top of your regular Squarespace subscription price.
There are four different Squarespace email pricing plans, and you can change your subscription at any time, which is ideal if you want to start small and scale up as your list grows.
Here is a general breakdown of how the tiers work:
Starter: You can sign up for the cheapest plan for around $5 a month billed annually. However, the plan is limited to 500 email sends per month and lacks advanced features such as email automation.
Core: Unlocks automation and increases the monthly send volume.
Pro: The Pro plan costs $24 a month and allows up to 20 campaigns per month.
Max: The most expensive plan costs $48 a month and offers unlimited subscribers and up to 250,000 email sends.
Squarespace branding appears in the footer of your campaigns on the entry-level plan. This can be removed on any plan above the 500 email sends tier.
The billing plan you choose sets the total number of emails you can send in a month. Current plans do not have a limit on the number of different campaigns you can send, only on total email sends.
For context, email marketing remains one of the highest-ROI channels available. For every $1 spent on email marketing, businesses see a return of $36 on average, which is an email marketing ROI of 3,600%. The question is not whether email marketing is worth it; it is whether Squarespace Email Campaigns is the right tool to capture that return for your specific situation.
Where Squarespace Email Marketing Falls Short
Squarespace Email Campaigns is honest about being a lightweight, integrated tool. That means there are real gaps compared to dedicated email service providers (ESPs).
No A/B testing. Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers. Running subject line tests or content experiments is not possible natively.
Basic automation only. Even with expanded automation options on paid plans, it stays fairly basic. You cannot A/B test automated emails, and there is no option for multi-trigger workflows based on behavior or timing. You also cannot start an automation from scratch; everything runs through pre-built templates.
Sending limits can bite fast. There is a 250,000 monthly email send limit on the highest plan, and the lowest plan caps email sends at just 500 per month. If your list grows or you want to run frequent campaigns, you may hit the wall quickly.
Send limits pause your campaigns. If you hit the sending limit for your plan, Squarespace will typically pause your ability to send any more campaigns until the next monthly cycle begins.
No custom code. Custom code is not currently supported for Email Campaigns. This limits what you can do with advanced layouts or dynamic content.
Pairing Squarespace Email Campaigns with best-practice strategies, such as writing high-performing subject lines or building proper list segmentation, will help you squeeze more results from the tool's basic feature set.
Who Should Use Squarespace Email Campaigns
Squarespace Email Campaigns is a perfect option for beginners because it allows you to do all of the essential things needed for email marketing, while keeping it simple, since it is built into the platform and you do not need to worry about integrating another software.
It works well for:
Small business owners sending a monthly newsletter to a list under 500 people.
Service businesses and portfolios that prioritize design consistency over complex funnels.
Early-stage ecommerce stores that need abandoned cart reminders and post-purchase emails without a separate tool.
Squarespace users who want one bill and one dashboard for their entire online presence.
Email Campaigns are a great starting point for business owners who simply need to send weekly or monthly newsletters to a smaller audience. However, they are not the best option for advanced funnels and automations, which usually come with their own requirements from an email campaign platform.
If you are running an ecommerce store with serious growth targets, a dedicated platform will likely serve you better. For tips on scaling email beyond the basics, the Ecommerce Email Marketing guide covers strategies built for higher-volume senders.
When to Use a Dedicated Email Platform Instead
If you are outgrowing Squarespace Email Campaigns or starting with more advanced needs from day one, here is how the alternatives stack up:
Mailchimp: Mailchimp offers more advanced features such as A/B testing, advanced reporting, and multivariate testing. It integrates with Squarespace natively, so you do not have to abandon your website.
Klaviyo: Klaviyo has one of the best Squarespace integrations available. The native connection syncs customers, orders, products, and browsing data automatically. Pre-built flows for cart recovery, browse abandonment, welcome series, and post-purchase work with Squarespace data out of the box.
Brevo: A budget-friendly option that starts free with email, SMS, and multi-channel capabilities that go well beyond what Squarespace offers natively.
A practical path forward: start with Squarespace Email Campaigns at around $7 a month to get comfortable with templates that match your site, and use it to send basic newsletters and promotional emails while you build your email marketing fundamentals. Migrate to a dedicated ESP once your list and automation needs outgrow the platform.
For a deeper look at how other integrated or bundled tools compare in terms of capabilities and limitations, see the HootSuite email marketing comparison.
Tips for Getting the Most from Squarespace Email Marketing
If you decide Squarespace Email Campaigns fits your current stage, these practices will increase your results without requiring a platform switch:
Verify your sending domain. Squarespace gives a helpful nudge toward best practices. Once you enter your sender details, you will be prompted to verify your domain, which improves deliverability.
Use a dedicated sender email. Use an email address your business rarely uses, such as message@example.com, to avoid your normal correspondence ending up in spam.
Add signup forms site-wide. The Squarespace editor includes a newsletter block so you can encourage people to sign up anywhere on your site. New subscribers are added to your email list automatically.
Use smart segments from day one. Even without custom segmentation, the pre-built audience categories help you send more relevant content than a single blast to everyone.
Write strong subject lines. Since you cannot A/B test them natively, getting your subject lines right matters even more. The email subject line best practices guide is a useful reference.
Set up a welcome automation immediately. Squarespace Email Campaigns does offer automation, and paid plans unlock a welcome email for new subscribers, which is typically among the highest-performing email types in any program.
Frequently Asked Questions
Does Squarespace have email marketing built in?
Yes. Squarespace Email Campaigns is an add-on feature that lets you send branded marketing email campaigns directly from your website. All websites include a free trial, during which you can send up to three blast campaigns. After that, you need a paid email subscription to continue.
How much does Squarespace email marketing cost?
You can add email marketing to any Squarespace website, but it is an additional charge on top of your regular Squarespace subscription. Pricing for Email Campaigns starts at around $8 a month billed annually for 500 emails per month and increases as your email volume increases. The top-tier Max plan costs around $48 a month and allows up to 250,000 sends.
What are the biggest limitations of Squarespace email marketing?
Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers. Squarespace Email Campaigns also does not make much sense for users who do not have a site with Squarespace, as you cannot embed Squarespace's signup forms on non-Squarespace sites. Cold outreach is also not supported: the platform is designed for permission-based marketing, meaning you should only email people who have explicitly signed up to hear from you. Using it for cold email is not a good idea, as it lacks the dedicated infrastructure needed for that kind of outreach.
Can I use a third-party email tool with my Squarespace site?
Yes. There are various email platforms available that can integrate with your Squarespace site. For example, you can easily integrate Mailchimp into your Squarespace site. Tools with native Squarespace integration, including Klaviyo, Mailchimp, and Omnisend, sync customer and order data automatically. If you need more advanced automation or segmentation, a native third-party integration is often the cleanest solution without rebuilding your website.
