E-goi Webinar April 30 Reveals Email Marketing Evolution
E-goi announces free webinar on email marketing evolution April 30. Discover why 90% of companies still use 2016 tactics and how AI and privacy reshape strategy.
E-goi Webinar April 30 Reveals Email Marketing Evolution
E-goi announces free webinar on email marketing evolution April 30. Discover why 90% of companies still use 2016 tactics and how AI and privacy reshape strategy.
Portuguese marketing automation company E-goi is hosting a free live webinar on April 30, 2026 to address a problem the company says affects 90% of businesses: communicating with customers using email strategies that were already outdated a decade ago. The session takes place Thursday, April 30 at 15:00 Lisbon time, and all registered attendees will receive both a live access link and a recording to revisit afterward.
The event, reported by Diário de Notícias, draws attention to how much the email marketing landscape has shifted since 2016 and how slowly most businesses have followed.
The "Spray and Pray" Era Is Over
While 2016 was the year Pokémon Go took over sidewalks and Instagram launched Stories, many companies were adopting a "spray and pray" approach to email: sending the same message to their entire database and hoping for results. Ten years later, E-goi is urging businesses to abandon that model, arguing that AI and data privacy have fundamentally restructured the market.
The scale of the problem is real. There are roughly 4.6 billion email users worldwide as of 2025, and that number is projected to reach 4.89 billion by 2027. Inboxes are not shrinking; competition for attention inside them is intensifying. Sending undifferentiated mass email into that environment is not just ineffective; it actively damages sender reputation.
E-goi CEO Miguel Gonçalves framed the stakes around ROI directly: "If in 2016 the return on email marketing investment was $44 for every $1 spent, what will today's ROI be if 50% of your list is made up of bots?"
That concern about list quality has a strong basis. Bot signups are a silent threat that can significantly undermine email marketing efforts. At first glance, an inflated subscriber count might seem positive, but those automated registrations introduce a host of problems for deliverability and sender reputation. Many email marketing platforms charge based on the number of subscribers, so paying for a database full of fake emails is money wasted.
Portuguese marketing automation company E-goi is hosting a free live webinar on April 30, 2026 to address a problem the company says affects 90% of businesses: communicating with customers using email strategies that were already outdated a decade ago. The session takes place Thursday, April 30 at 15:00 Lisbon time, and all registered attendees will receive both a live access link and a recording to revisit afterward.
The event, reported by Diário de Notícias, draws attention to how much the email marketing landscape has shifted since 2016 and how slowly most businesses have followed.
The "Spray and Pray" Era Is Over
While 2016 was the year Pokémon Go took over sidewalks and Instagram launched Stories, many companies were adopting a "spray and pray" approach to email: sending the same message to their entire database and hoping for results. Ten years later, E-goi is urging businesses to abandon that model, arguing that AI and data privacy have fundamentally restructured the market.
The scale of the problem is real. There are roughly 4.6 billion email users worldwide as of 2025, and that number is projected to reach 4.89 billion by 2027. Inboxes are not shrinking; competition for attention inside them is intensifying. Sending undifferentiated mass email into that environment is not just ineffective; it actively damages sender reputation.
E-goi CEO Miguel Gonçalves framed the stakes around ROI directly: "If in 2016 the return on email marketing investment was $44 for every $1 spent, what will today's ROI be if 50% of your list is made up of bots?"
That concern about list quality has a strong basis. Bot signups are a silent threat that can significantly undermine email marketing efforts. At first glance, an inflated subscriber count might seem positive, but those automated registrations introduce a host of problems for deliverability and sender reputation. Many email marketing platforms charge based on the number of subscribers, so paying for a database full of fake emails is money wasted.
Deliverability Is the New Battleground
The webinar's focus on deliverability reflects a major structural shift at the inbox provider level. The email ecosystem underwent a fundamental transformation throughout 2025 and into 2026, with major providers like Gmail, Microsoft, Yahoo, and Apple simultaneously enforcing stricter authentication requirements while retiring legacy systems, creating what industry experts are calling the "2026 Email Deliverability Crisis."
Google and Yahoo's DMARC authentication requirements, fully enforced since Q1 2024, have permanently altered the deliverability landscape. Senders without proper SPF, DKIM, and DMARC records see inbox placement rates drop to 44%, compared to 89% for fully authenticated domains.
For business owners still relying on batch-and-blast tactics, these numbers explain why campaigns that once generated predictable revenue are now underperforming. The issue is not the channel itself; relevance has become the new deliverability. If a message is not behaviorally targeted, timely, or genuinely useful, it will increasingly get filtered into secondary tabs or quietly ignored.
What AI Changes (and What It Does Not)
AI adoption in email marketing has passed the 60% mark among marketers, and campaigns powered by AI are driving roughly 41% higher revenue than traditional approaches. By 2026, 89% of marketing experts expect up to 75% of email strategy operations to be AI-driven.
But E-goi's message is not simply "use more AI." The application of AI in email is not uniform, and not all uses are equally valuable. The most impactful applications are send-time optimization, followed by subject line generation, personalization, and audience segmentation.
Segmented email campaigns generate 760% more revenue than non-segmented broadcasts, with the most effective segmentation combining behavioral data such as purchase history and browse patterns with AI-predicted intent scores.
Data privacy shapes this picture too. Brands that respect user preferences and rely on first-party data will be in a stronger position moving into 2026 and beyond. That means building lists through genuine consent, not volume tactics, and treating subscriber data as a trust asset rather than a targeting resource.
Why This Matters for Marketers and Growth Teams
E-goi is the largest marketing automation platform developed in Portugal, founded on the initiative of Miguel Gonçalves, who remains CEO today. Originally launched under the name Maxideia in 2000, it pivoted in 2008 when Gonçalves recognized that available marketing tools were not keeping pace with business demands and developed E-goi as an automated multichannel solution.
The company's case studies reflect what modern, data-driven execution can deliver. AI-powered campaigns helped Salsa Jeans increase average order value by 73%. Intermarché increased in-store sales by 7% through hypersegmentation and marketing automation integrated with E-goi's platform.
Deliverability Is the New Battleground
The webinar's focus on deliverability reflects a major structural shift at the inbox provider level. The email ecosystem underwent a fundamental transformation throughout 2025 and into 2026, with major providers like Gmail, Microsoft, Yahoo, and Apple simultaneously enforcing stricter authentication requirements while retiring legacy systems, creating what industry experts are calling the "2026 Email Deliverability Crisis."
Google and Yahoo's DMARC authentication requirements, fully enforced since Q1 2024, have permanently altered the deliverability landscape. Senders without proper SPF, DKIM, and DMARC records see inbox placement rates drop to 44%, compared to 89% for fully authenticated domains.
For business owners still relying on batch-and-blast tactics, these numbers explain why campaigns that once generated predictable revenue are now underperforming. The issue is not the channel itself; relevance has become the new deliverability. If a message is not behaviorally targeted, timely, or genuinely useful, it will increasingly get filtered into secondary tabs or quietly ignored.
What AI Changes (and What It Does Not)
AI adoption in email marketing has passed the 60% mark among marketers, and campaigns powered by AI are driving roughly 41% higher revenue than traditional approaches. By 2026, 89% of marketing experts expect up to 75% of email strategy operations to be AI-driven.
But E-goi's message is not simply "use more AI." The application of AI in email is not uniform, and not all uses are equally valuable. The most impactful applications are send-time optimization, followed by subject line generation, personalization, and audience segmentation.
Segmented email campaigns generate 760% more revenue than non-segmented broadcasts, with the most effective segmentation combining behavioral data such as purchase history and browse patterns with AI-predicted intent scores.
Data privacy shapes this picture too. Brands that respect user preferences and rely on first-party data will be in a stronger position moving into 2026 and beyond. That means building lists through genuine consent, not volume tactics, and treating subscriber data as a trust asset rather than a targeting resource.
Why This Matters for Marketers and Growth Teams
E-goi is the largest marketing automation platform developed in Portugal, founded on the initiative of Miguel Gonçalves, who remains CEO today. Originally launched under the name Maxideia in 2000, it pivoted in 2008 when Gonçalves recognized that available marketing tools were not keeping pace with business demands and developed E-goi as an automated multichannel solution.
The company's case studies reflect what modern, data-driven execution can deliver. AI-powered campaigns helped Salsa Jeans increase average order value by 73%. Intermarché increased in-store sales by 7% through hypersegmentation and marketing automation integrated with E-goi's platform.
For teams evaluating their own programs, the benchmark data is useful context. According to a 2026 Constant Contact survey of over 1,500 small business owners across the US, UK, Canada, Australia, and New Zealand, 41% expect email marketing to be their most valuable marketing channel this year. Yet most are still running campaigns built on 2016-era assumptions about list size, open rates, and audience targeting.
The areas where small improvements produce measurable results remain consistent: automation (most senders still are not using it effectively), deliverability (nearly one in six emails never arrives), and personalization (less than half of marketers do it well).
The E-goi webinar on April 30 addresses all three. Registration is free, and a recording will be made available to everyone who signs up through the E-goi webinars page.
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For teams evaluating their own programs, the benchmark data is useful context. According to a 2026 Constant Contact survey of over 1,500 small business owners across the US, UK, Canada, Australia, and New Zealand, 41% expect email marketing to be their most valuable marketing channel this year. Yet most are still running campaigns built on 2016-era assumptions about list size, open rates, and audience targeting.
The areas where small improvements produce measurable results remain consistent: automation (most senders still are not using it effectively), deliverability (nearly one in six emails never arrives), and personalization (less than half of marketers do it well).
The E-goi webinar on April 30 addresses all three. Registration is free, and a recording will be made available to everyone who signs up through the E-goi webinars page.
