Square email marketing pricing changed significantly in late 2025 when Square restructured into unified plans. I now have enough data to write a comprehensive, accurate, and well-cited article. Let me compose it.
Square email marketing pricing is contact-based, and understanding exactly what you pay (and when you pay it) can save you money and help you pick the right plan for your business. Here is a clear breakdown of every tier, what each includes, and when a Square plan is (or is not) the right fit.
Key Takeaways
Square replaced 18 different à la carte subscriptions with three all-inclusive plans: Square Free, Square Plus, and Square Premium.
Email marketing is included with Square Plus and Square Premium plans, giving you unlimited one-time or automated campaigns.
If you only need occasional sends, Square offers a pay-per-email rate of $0.10 per email to your existing contacts.
On average, automated campaigns sent with Square Email Marketing have a 1.7x higher open rate and 2.3x higher coupon redemption rate than one-off email blasts.
Square Marketing is best suited to businesses already running Square POS; businesses needing advanced segmentation, A/B testing, or deep third-party integrations will find it limiting.
What Is Square Email Marketing?
Square Marketing is an add-on to Square POS that lets you send both one-off and recurring emails to your contacts. Because it syncs with Square POS, you can target different types of shoppers with relevant messaging based on what they buy at your store.
The built-in CRM stores customer data and automatically builds your contact list. Customer email addresses are collected at checkout online or in person, and you can import pre-existing lists to keep growing.
This tight POS integration is the product's defining feature. It makes Square Marketing compelling for brick-and-mortar retailers, restaurants, and service businesses that already process payments through Square, and far less useful for anyone operating outside the Square ecosystem.
Square Email Marketing Pricing: The Full Breakdown
The New Unified Plan Structure (2025)
In October 2025, Square announced simplified pricing that replaced 18 different à la carte subscriptions with all-inclusive plans that grow with sellers as their businesses evolve. The three tiers are Square Free, Square Plus, and Square Premium.
Square Free
The free tier gives you access to Square's core POS tools, but email marketing is not included. You can still send basic receipt marketing and use the Square Customer Directory at no charge, but to run email campaigns you need a paid plan or the pay-per-send option.
Square email marketing pricing changed significantly in late 2025 when Square restructured into unified plans. I now have enough data to write a comprehensive, accurate, and well-cited article. Let me compose it.
Square email marketing pricing is contact-based, and understanding exactly what you pay (and when you pay it) can save you money and help you pick the right plan for your business. Here is a clear breakdown of every tier, what each includes, and when a Square plan is (or is not) the right fit.
Key Takeaways
Square replaced 18 different à la carte subscriptions with three all-inclusive plans: Square Free, Square Plus, and Square Premium.
Email marketing is included with Square Plus and Square Premium plans, giving you unlimited one-time or automated campaigns.
If you only need occasional sends, Square offers a pay-per-email rate of $0.10 per email to your existing contacts.
On average, automated campaigns sent with Square Email Marketing have a 1.7x higher open rate and 2.3x higher coupon redemption rate than one-off email blasts.
Square Marketing is best suited to businesses already running Square POS; businesses needing advanced segmentation, A/B testing, or deep third-party integrations will find it limiting.
What Is Square Email Marketing?
Square Marketing is an add-on to Square POS that lets you send both one-off and recurring emails to your contacts. Because it syncs with Square POS, you can target different types of shoppers with relevant messaging based on what they buy at your store.
The built-in CRM stores customer data and automatically builds your contact list. Customer email addresses are collected at checkout online or in person, and you can import pre-existing lists to keep growing.
This tight POS integration is the product's defining feature. It makes Square Marketing compelling for brick-and-mortar retailers, restaurants, and service businesses that already process payments through Square, and far less useful for anyone operating outside the Square ecosystem.
Square Email Marketing Pricing: The Full Breakdown
The New Unified Plan Structure (2025)
In October 2025, Square announced simplified pricing that replaced 18 different à la carte subscriptions with all-inclusive plans that grow with sellers as their businesses evolve. The three tiers are Square Free, Square Plus, and Square Premium.
Square Free
The free tier gives you access to Square's core POS tools, but email marketing is not included. You can still send basic receipt marketing and use the Square Customer Directory at no charge, but to run email campaigns you need a paid plan or the pay-per-send option.
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Square Plus ($49/month per location)
Square Plus at $49 per month per location provides access to staff management tools, marketing, loyalty, and a customizable website, as well as industry-specific POS features. It is designed for the stage when daily operations become more structured and customer engagement becomes a bigger priority.
Square Plus includes unlimited email campaign sends and 500 included texts per month, with each text over 500 charged at 3¢ each.
Square Premium ($149/month per location)
Square Premium at $149 per month per location offers the totality of Square, including advanced tools, premium support, and the lowest processing rate of the three plans. It is built for operators who want the most complete offering Square provides.
Square Premium includes unlimited email campaign sends and 2,500 included texts per month, with each text over 2,500 charged at 1.5¢ each.
Legacy Contact-Based Pricing (Still Available for Some Sellers)
Before the October 2025 restructure, Square Marketing was sold as a standalone add-on priced by the number of subscribed contacts in your Square Customer Directory. Some legacy sellers remain on this structure.
Pricing started at $15/month for up to 500 customers, $30/month for 501 to 1,000 customers, and $40/month for 1,001 to 2,000 customers. Pricing continued to scale incrementally for larger lists.
Your monthly cost under this model is based on your number of subscribed customer contacts, which you can check anytime from your Square Customer Directory. Subscribed customers are those with a public email address in the directory that has not bounced or been manually unsubscribed, or customers with a private email address who have made one or more payments in the last 12 months.
Pay-Per-Send Option
For businesses that only need to send occasional marketing emails to a smaller list, Square offers a one-off rate of $0.10 per email. Keep in mind that Square offers basic email campaigns to all Square users at no charge. This option works if your send frequency is low and a monthly subscription would not be cost-effective.
What Features Are Included at Every Tier?
All paid Square email marketing plans (both legacy and the new unified plans) include the same feature set. Square marketing costs are broken down by the number of contacts, so you have all features available at every price point.
Core features include:
Email campaign tools that simplify the creation and distribution of professional emails without requiring advanced design expertise, with a drag-and-drop editor and customizable templates for promotions, seasonal sales, and product launches.
Smart customer groups built from Square sales data, such as new customers, lapsed customers, and regular customers, so you can reach the right audience with each campaign.
Automated campaigns with a one-time setup: welcome new customers, send birthday gifts, bring back lapsed customers, send abandoned-cart reminders, and more.
A built-in AI writing tool powered by OpenAI to help create tailored content for your campaigns faster.
Campaign integration with your Square POS so you can see attributable sales and coupon redemption both in person and online.
Compliance with regulations such as GDPR and CAN-SPAM, backed by Square's security infrastructure.
Automatic email and text campaigns to collect Google Reviews after a sale, at no extra cost.
How Square Email Marketing Compares to Alternatives
Square Marketing is convenient if your business already runs on Square. But it has real gaps compared to dedicated email marketing platforms.
Where Square has an edge:
Square Marketing is natively built into the Square POS and Customer Directory ecosystems, giving you a seamless, 360-degree customer view right away with zero setup time.
Square Marketing offers unlimited email sends, while Mailchimp limits sends and charges overages. Square Marketing's pricing is more transparent for volume.
Where Square falls short:
The platform is more limited in design compared to competitors, and the placement of where you change the subject line of an email makes it easy to miss when copying a previous campaign.
Dedicated platforms like Mailchimp offer more advanced automation, A/B testing, and deeper segmentation. Mailchimp offers more advanced email marketing automation features, such as multivariate testing, drip campaigns, and personalized email content, making it a better choice for businesses needing sophisticated automation capabilities.
If you use Square POS as your primary sales system, the built-in email tools make sense. If you run a multi-platform business or need advanced segmentation, you will likely outgrow Square Marketing quickly.
Speaking of segmentation: email list segmentation strategies can boost ROI by 760%, and Square's automatic customer groupings (new, lapsed, regular) give you a basic version of this. For more nuanced targeting, you will need a dedicated tool.
Pros and Cons of Square Email Marketing
Pros:
Included in Square Plus and Premium at no extra cost
Unlimited email sends on paid plans
Native POS data sync for attribution without manual setup
Simple interface accessible to non-marketers
AI-assisted copy generation
Pay-per-send option keeps costs low for infrequent senders
Includes a free 30-day trial
Cons:
It is a subscription tool that does not offer a free plan for business owners on a budget.
No A/B testing
Limited design customization compared to dedicated platforms
If you require advanced reporting or deeper integration with external analytics tools, the platform may feel limiting.
Customer data can be difficult to export if you want to move contacts to another platform.
Only useful if your business already operates within the Square ecosystem
Who Should Use Square Email Marketing?
Square Marketing is a practical fit for:
Retailers and restaurants already using Square POS who want to activate existing customer data without adopting a separate platform
Small businesses with simple email needs, such as birthday campaigns, lapsed customer win-backs, and promotional blasts
Businesses prioritizing ease of use over advanced marketing features
Businesses that need cost-effective and scalable pricing with pay-as-you-go options that adapt to different budget sizes.
Marketers who need A/B testing, advanced segmentation, or detailed behavioral analytics
Teams operating outside the Square payments ecosystem
If you are building more sophisticated campaigns, pairing strong email subject line best practices with a platform that offers proper A/B testing will drive better results than Square Marketing alone can deliver.
Tips for Getting the Most From Square Marketing
If you are on a paid Square plan and want to maximize the email marketing value included in your subscription:
Activate automated campaigns immediately. Set up welcome, birthday, and lapsed-customer flows on day one. These run without ongoing effort and consistently outperform one-off blasts.
Use smart customer groups. Square builds audience segments from your POS data automatically. Use them to make every campaign relevant to its recipients rather than blasting your entire list.
Add text message campaigns for time-sensitive offers. Texts have a 98% open rate and are a direct, personal way to reach customers. Combining email and SMS increases the reach of each campaign.
Track attributable sales, not just opens. Square ties email sends to actual in-store and online purchases. Use that data to evaluate what campaigns are driving real revenue.
Use the AI writing tool for faster deployment. The built-in OpenAI-powered assistant can help you draft campaign copy quickly, which matters when you are running a business and email is one of many priorities.
For campaigns where every word counts, pairing the AI drafts with proven email personalization techniques will sharpen your results further.
Frequently Asked Questions
How much does Square email marketing cost?
Email marketing is included with Square Plus and Square Premium plans. Square Plus costs $49 per month per location. Square Premium costs $149 per month per location. Legacy standalone pricing, still available to some existing sellers, starts at $15/month for up to 500 customers, $30/month for 501 to 1,000 customers, and $40/month for 1,001 to 2,000 customers. A pay-per-send option is also available at $0.10 per email.
Does Square offer a free email marketing plan?
Square Marketing does not offer a free plan for business owners on a budget. However, it does offer a free 30-day trial. The Square Free plan does not include email campaign functionality.
Can I use Square email marketing without a Square POS subscription?
You need a subscription to Square Plus or Square Premium to use email marketing or text message marketing. You can use one or both, depending on your business needs. Under the legacy model, Square Marketing was available as a standalone add-on without a POS subscription, but the current unified plan structure requires a paid tier.
Is Square email marketing good for large contact lists?
Email marketing is included with Square Plus and Square Premium plans with unlimited one-time or automated campaign sends. There is no send cap on paid plans, making unlimited volume workable. However, the platform's limited segmentation and analytics tools mean that businesses with very large or complex lists are better served by a dedicated email platform.
Square Plus ($49/month per location)
Square Plus at $49 per month per location provides access to staff management tools, marketing, loyalty, and a customizable website, as well as industry-specific POS features. It is designed for the stage when daily operations become more structured and customer engagement becomes a bigger priority.
Square Plus includes unlimited email campaign sends and 500 included texts per month, with each text over 500 charged at 3¢ each.
Square Premium ($149/month per location)
Square Premium at $149 per month per location offers the totality of Square, including advanced tools, premium support, and the lowest processing rate of the three plans. It is built for operators who want the most complete offering Square provides.
Square Premium includes unlimited email campaign sends and 2,500 included texts per month, with each text over 2,500 charged at 1.5¢ each.
Legacy Contact-Based Pricing (Still Available for Some Sellers)
Before the October 2025 restructure, Square Marketing was sold as a standalone add-on priced by the number of subscribed contacts in your Square Customer Directory. Some legacy sellers remain on this structure.
Pricing started at $15/month for up to 500 customers, $30/month for 501 to 1,000 customers, and $40/month for 1,001 to 2,000 customers. Pricing continued to scale incrementally for larger lists.
Your monthly cost under this model is based on your number of subscribed customer contacts, which you can check anytime from your Square Customer Directory. Subscribed customers are those with a public email address in the directory that has not bounced or been manually unsubscribed, or customers with a private email address who have made one or more payments in the last 12 months.
Pay-Per-Send Option
For businesses that only need to send occasional marketing emails to a smaller list, Square offers a one-off rate of $0.10 per email. Keep in mind that Square offers basic email campaigns to all Square users at no charge. This option works if your send frequency is low and a monthly subscription would not be cost-effective.
What Features Are Included at Every Tier?
All paid Square email marketing plans (both legacy and the new unified plans) include the same feature set. Square marketing costs are broken down by the number of contacts, so you have all features available at every price point.
Core features include:
Email campaign tools that simplify the creation and distribution of professional emails without requiring advanced design expertise, with a drag-and-drop editor and customizable templates for promotions, seasonal sales, and product launches.
Smart customer groups built from Square sales data, such as new customers, lapsed customers, and regular customers, so you can reach the right audience with each campaign.
Automated campaigns with a one-time setup: welcome new customers, send birthday gifts, bring back lapsed customers, send abandoned-cart reminders, and more.
A built-in AI writing tool powered by OpenAI to help create tailored content for your campaigns faster.
Campaign integration with your Square POS so you can see attributable sales and coupon redemption both in person and online.
Compliance with regulations such as GDPR and CAN-SPAM, backed by Square's security infrastructure.
Automatic email and text campaigns to collect Google Reviews after a sale, at no extra cost.
How Square Email Marketing Compares to Alternatives
Square Marketing is convenient if your business already runs on Square. But it has real gaps compared to dedicated email marketing platforms.
Where Square has an edge:
Square Marketing is natively built into the Square POS and Customer Directory ecosystems, giving you a seamless, 360-degree customer view right away with zero setup time.
Square Marketing offers unlimited email sends, while Mailchimp limits sends and charges overages. Square Marketing's pricing is more transparent for volume.
Where Square falls short:
The platform is more limited in design compared to competitors, and the placement of where you change the subject line of an email makes it easy to miss when copying a previous campaign.
Dedicated platforms like Mailchimp offer more advanced automation, A/B testing, and deeper segmentation. Mailchimp offers more advanced email marketing automation features, such as multivariate testing, drip campaigns, and personalized email content, making it a better choice for businesses needing sophisticated automation capabilities.
If you use Square POS as your primary sales system, the built-in email tools make sense. If you run a multi-platform business or need advanced segmentation, you will likely outgrow Square Marketing quickly.
Speaking of segmentation: email list segmentation strategies can boost ROI by 760%, and Square's automatic customer groupings (new, lapsed, regular) give you a basic version of this. For more nuanced targeting, you will need a dedicated tool.
Pros and Cons of Square Email Marketing
Pros:
Included in Square Plus and Premium at no extra cost
Unlimited email sends on paid plans
Native POS data sync for attribution without manual setup
Simple interface accessible to non-marketers
AI-assisted copy generation
Pay-per-send option keeps costs low for infrequent senders
Includes a free 30-day trial
Cons:
It is a subscription tool that does not offer a free plan for business owners on a budget.
No A/B testing
Limited design customization compared to dedicated platforms
If you require advanced reporting or deeper integration with external analytics tools, the platform may feel limiting.
Customer data can be difficult to export if you want to move contacts to another platform.
Only useful if your business already operates within the Square ecosystem
Who Should Use Square Email Marketing?
Square Marketing is a practical fit for:
Retailers and restaurants already using Square POS who want to activate existing customer data without adopting a separate platform
Small businesses with simple email needs, such as birthday campaigns, lapsed customer win-backs, and promotional blasts
Businesses prioritizing ease of use over advanced marketing features
Businesses that need cost-effective and scalable pricing with pay-as-you-go options that adapt to different budget sizes.
Marketers who need A/B testing, advanced segmentation, or detailed behavioral analytics
Teams operating outside the Square payments ecosystem
If you are building more sophisticated campaigns, pairing strong email subject line best practices with a platform that offers proper A/B testing will drive better results than Square Marketing alone can deliver.
Tips for Getting the Most From Square Marketing
If you are on a paid Square plan and want to maximize the email marketing value included in your subscription:
Activate automated campaigns immediately. Set up welcome, birthday, and lapsed-customer flows on day one. These run without ongoing effort and consistently outperform one-off blasts.
Use smart customer groups. Square builds audience segments from your POS data automatically. Use them to make every campaign relevant to its recipients rather than blasting your entire list.
Add text message campaigns for time-sensitive offers. Texts have a 98% open rate and are a direct, personal way to reach customers. Combining email and SMS increases the reach of each campaign.
Track attributable sales, not just opens. Square ties email sends to actual in-store and online purchases. Use that data to evaluate what campaigns are driving real revenue.
Use the AI writing tool for faster deployment. The built-in OpenAI-powered assistant can help you draft campaign copy quickly, which matters when you are running a business and email is one of many priorities.
For campaigns where every word counts, pairing the AI drafts with proven email personalization techniques will sharpen your results further.
Frequently Asked Questions
How much does Square email marketing cost?
Email marketing is included with Square Plus and Square Premium plans. Square Plus costs $49 per month per location. Square Premium costs $149 per month per location. Legacy standalone pricing, still available to some existing sellers, starts at $15/month for up to 500 customers, $30/month for 501 to 1,000 customers, and $40/month for 1,001 to 2,000 customers. A pay-per-send option is also available at $0.10 per email.
Does Square offer a free email marketing plan?
Square Marketing does not offer a free plan for business owners on a budget. However, it does offer a free 30-day trial. The Square Free plan does not include email campaign functionality.
Can I use Square email marketing without a Square POS subscription?
You need a subscription to Square Plus or Square Premium to use email marketing or text message marketing. You can use one or both, depending on your business needs. Under the legacy model, Square Marketing was available as a standalone add-on without a POS subscription, but the current unified plan structure requires a paid tier.
Is Square email marketing good for large contact lists?
Email marketing is included with Square Plus and Square Premium plans with unlimited one-time or automated campaign sends. There is no send cap on paid plans, making unlimited volume workable. However, the platform's limited segmentation and analytics tools mean that businesses with very large or complex lists are better served by a dedicated email platform.
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