Strategia di Email Marketing45 statistics30 sources#Email Marketing Statistics#sales strategies#automazione email#Conversion Optimization
45 Efficient Email Marketing Strategies for Sales Statistics (2026)
Data-driven stats on email segmentation, automation, personalization, and ROI for sales-focused campaigns. Real numbers from Litmus, HubSpot, Omnisend, and industry leaders.
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Punti chiave
- $36 average return for every $1 spent on email marketing (Litmus, 2024)
- Marketers using advanced segmentation see a 760% increase in revenue
- Automated emails drove 37% of all email-generated sales from just 2% of total email volume in 2024
- 43.46% was the average email open rate across all industries in 2025
- 75% of users delete emails that are not optimized for mobile viewing
Email Marketing ROI and Sales Impact
Email delivers exceptional return on investment and directly drives sales across industries. These statistics show why email remains the highest-ROI marketing channel for businesses focused on revenue growth and customer acquisition.
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$36 average return for every $1 spent on email marketing (Litmus, 2024)
Email marketing consistently delivers one of the highest ROIs of any digital channel. Litmus data, cited across multiple 2025 and 2026 industry reports, confirms this benchmark holds across business sizes and sectors, making email the most capital-efficient tool for revenue-focused marketing teams.
2
Automated emails drove 37% of all email-generated sales from just 2% of total email volume in 2024
Omnisend's 2025 Ecommerce Marketing Report, based on 24 billion emails analyzed, found that automated messages generated outsized sales relative to their send volume. One in three people who clicked an automated email made a purchase, compared to one in 18 for scheduled campaigns.
3
Behavior-based automated emails generated 25% of total email revenue from just 1.7% of sends in 2025
Omnisend's January 2026 U.S. ecommerce study, analyzing data from 150,000 brands, found that as shoppers became more selective, brands using real-time behavioral automation captured a disproportionate share of revenue. Timing and intent signals mattered more than send volume.
4
4.24% of email traffic leads to purchases, versus 2.49% from search and 0.59% from social media
Email converts traffic into buyers at nearly double the rate of organic search and more than seven times the rate of social media. This conversion gap makes email the most direct path from audience to customer for businesses running multi-channel marketing strategies.
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Email is nearly 40 times more effective than Facebook and Twitter combined for customer acquisition
McKinsey research found that email conversion rates to purchase are at least three times higher than social media rates, with average order values 17% higher via email than social. This makes email the primary acquisition engine for businesses that rely on direct customer relationships.
Segmentation and Personalization for Sales Conversion
Segmented and personalized email campaigns dramatically outperform generic sends in generating revenue and conversions. Data consistently shows that tailored messaging is essential for efficient sales strategies.
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Marketers using advanced segmentation see a 760% increase in revenue
Segmented campaigns dramatically outperform generic batch-and-blast sends, making list segmentation one of the highest-leverage tactics in email marketing for direct sales impact. This figure is widely cited across industry sources including Campaign Monitor and G2 (2024).
10
Segmented email campaigns generate 30% more opens and 50% more click-throughs than unsegmented ones
Higher open and click-through rates from segmented sends translate directly into more qualified traffic and sales opportunities, which is why 78% of marketers in the same HubSpot report name segmentation their single most effective tactic.
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Personalized emails deliver 6x higher transaction rates than non-personalized campaigns
Moving beyond a recipient's first name to tailor offers, timing, and product recommendations based on behavior is what drives this conversion multiplier, making true personalization a direct revenue lever rather than a cosmetic touch.
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Segmented and personalized emails generate 58% of all email revenue
More than half of total email-driven revenue is produced by targeted, personalized sends despite the fact that they represent a fraction of total email volume, underscoring the outsized sales value of relevance over reach.
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Companies that excel at personalization generate 40% more revenue than average-performing competitors
McKinsey's research found this revenue gap holds across US industries, and that faster-growing companies are far more likely to treat personalization as an organization-wide growth strategy rather than a marketing-only function.
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Personalized subject lines increase email open rates by 26%
Even a single personalization signal in the subject line measurably lifts open rates, giving sales-focused campaigns a higher chance of being seen before any content, offer, or CTA can do its job.
Automation Drives Sales at Scale
Automation is the backbone of efficient email marketing for sales. Despite representing a small fraction of email volume, automated workflows generate the majority of email-driven revenue and conversions.
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Automated emails drove 37% of all email-generated sales from just 2% of total email volume in 2024
Omnisend's 2025 Ecommerce Marketing Report analyzed 24 billion emails and found that automated workflows punch far above their weight: despite representing a tiny fraction of sends, they generated more than a third of all email-driven sales. This efficiency gap makes automation the highest-ROI lever in any email sales strategy.
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Automated emails earned 16x more revenue per send than scheduled campaigns in 2025
In 2025, automated emails represented only 2% of sends but generated 30% of email-attributed revenue, earning 16 times more per send than scheduled campaigns. The revenue-per-send advantage confirms that behavioral targeting and precise timing matter far more than raw send volume.
20
Email flows generate nearly 41% of total email revenue from just 5.3% of sends, with revenue per recipient 18x higher than campaigns
Klaviyo's 2025 Email Marketing Benchmarks report, based on data from over 183,000 customers, found that automated flows produce revenue per recipient nearly 18 times higher than broadcast campaigns. For sales teams, this means a single well-built automation can outperform months of scheduled campaign sends.
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1 in 3 people who click an automated email make a purchase, compared to just 1 in 18 for scheduled campaigns
Omnisend's analysis of 24 billion emails shows that automated messages convert at roughly 6x the rate of standard campaign sends. Abandoned cart, welcome, and browse abandonment flows together account for 87% of all automated orders, making them the three non-negotiable starting points for any email sales program.
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Behavior-based automated emails generated 25% of total email revenue from just 1.7% of sends in U.S. ecommerce in 2025
Omnisend's January 2026 U.S. ecommerce study, covering 150,000 brands and 27 billion emails, found that brands reacting to buyer intent in real time captured a disproportionate share of revenue. As shoppers became more selective, automation that triggered on actual behavior outperformed every other email tactic.
Engagement Metrics and Email Performance
Understanding what drives opens, clicks, and conversions is critical for sales teams. These statistics reveal the actual engagement benchmarks across industries and email types.
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43.46% was the average email open rate across all industries in 2025
Open rates rose slightly from 42.35% in 2024, based on data from over 3.6 million campaigns. However, Apple Mail Privacy Protection inflates this figure by auto-loading images for Apple Mail users, so click-based metrics are now a more reliable gauge of true engagement.
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2.09% was the average email click rate (CTR) across all campaigns in 2025
Click rate edged up from 2.00% in 2024, with industry performance ranging from 0.83% to 4.90%. Because click rate is not distorted by Apple MPP, it has become the most reliable front-line indicator of whether email content is actually driving action.
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6.81% average click-to-open rate (CTOR) was recorded across email campaigns in 2025
CTOR climbed from 5.63% in 2024, signaling stronger content-to-click alignment among engaged openers. For sales teams, CTOR is the clearest signal of offer relevance: a low CTOR means people open but find nothing worth clicking.
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0.22% average unsubscribe rate in 2025 more than doubled the 0.08% recorded in 2024
The sharp increase is largely attributed to Gmail changes that make it significantly easier for subscribers to opt out from promotional emails. For sales-focused senders, a rising unsubscribe rate is an early warning sign of frequency, relevance, or list-quality problems.
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39.5% is the average open rate for B2B email marketing campaigns
B2B open rates trail the all-industry average slightly, reflecting more selective, intent-driven inboxes. Sales teams targeting B2B buyers should treat anything above 40% as strong performance, and focus energy on improving CTOR and reply rates as deeper conversion signals.
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Abandoned cart emails achieve a 50.5% average open rate, 6.25% click rate, and 3.33% conversion rate, with top performers reaching 7.69% conversions
These figures from Klaviyo's analysis of over 143,000 abandoned cart flows confirm that behavior-triggered emails dramatically outperform standard broadcast campaigns across every key engagement metric. For sales and e-commerce teams, abandoned cart flows represent the highest-return automation available.
Mobile and Technical Optimization
Mobile represents the majority of email opens in 2026, and technical factors like authentication and design directly impact inbox placement and sales. Optimization here is non-negotiable for sales success.
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75% of users delete emails that are not optimized for mobile viewing
Poor mobile rendering is not just a UX problem, it is a direct sales killer. When three-quarters of your audience discards your message before reading it, no subject line or offer can recover that lost opportunity.
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55% of email opens occur on mobile devices globally, with eCommerce emails reaching the same rate
Mobile is now the primary email reading environment, not desktop. For sales and eCommerce teams, this means every campaign must be designed for a small screen first, or it risks losing the majority of its audience before a single word is read.
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Responsive email design increases unique mobile clicks by 15%
Mailchimp's analysis found that switching to responsive templates delivers a measurable, immediate lift in click performance on mobile devices. For sales emails where every click represents pipeline, this improvement directly impacts revenue.
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Fully authenticated senders (SPF, DKIM, DMARC) are 2.7x more likely to reach the inbox than unauthenticated senders
Authentication is not a compliance checkbox; it is a sales multiplier. Inbox placement directly determines how many prospects see your offer, and unauthenticated domains hand that advantage to competitors who have set up their records correctly.
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Only 7.6% of domains currently enforce DMARC with a quarantine or reject policy
Despite Google and Yahoo mandating DMARC for bulk senders in February 2024 and Microsoft following in May 2025, the vast majority of domains remain on monitoring-only policies that provide zero protection against spoofing. This enforcement gap leaves sender reputation and inbox placement at serious risk.
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DMARC adoption among senders rose 11% in 2024, from 42.6% to 53.8%, driven by Google and Yahoo mandates
Google and Yahoo's February 2024 bulk sender requirements accelerated authentication adoption faster than any prior industry push. Among high-volume senders sending 100,000 or more emails per month, DMARC usage jumped from roughly 56% to approximately 70% or more in a single year.
AI and Strategic Innovation
AI adoption in email marketing is accelerating rapidly, delivering measurable revenue uplift through send-time optimization, subject line generation, and hyper-personalization for sales teams.
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63% of marketers now use AI tools in their email marketing efforts
AI adoption in email marketing has crossed the mainstream threshold, with nearly two-thirds of marketers applying AI to tasks including subject line generation, send-time optimization, and personalization. Teams not yet using AI risk falling behind competitors who are already compounding those gains.
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AI-powered email personalization drives a 41% increase in revenue and a 13.44% lift in click-through rates
Marketers using AI to personalize email content at the individual level see measurable revenue uplift and stronger engagement compared to non-personalized campaigns. The gains come from AI analyzing behavioral signals and dynamically adjusting content, timing, and offers for each recipient.
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AI-generated subject lines lift email open rates by up to 22%, with typical improvements of 5 to 10%
AI analyzes thousands of subject line variations to identify tone, word choice, and length patterns that drive opens. Even a consistent 5 to 10% lift translates into thousands of additional opens across large lists, making AI subject line optimization one of the highest-leverage activities in email production.
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Companies investing in AI see a revenue uplift of 3 to 15% and a sales ROI uplift of 10 to 20%
McKinsey research across marketing and sales functions confirms that AI investment produces measurable top-line and return-on-investment gains. For email-driven sales teams, these figures establish AI not as a cost center but as a direct growth lever tied to pipeline and revenue outcomes.
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50.7% of US and EU marketers say AI is more effective than traditional approaches in email marketing
More than half of marketers across two major markets now express confidence that AI-powered email strategies outperform conventional methods. This shift in practitioner sentiment, backed by revenue and engagement data, signals that AI in email is no longer experimental but expected.
Fonti
All statistics on this page are sourced from the following 30 references.
