Choosing the right email template provider directly affects campaign performance. Using a well-designed template leads to more engagement and a higher conversion rate, and with email marketing delivering an average ROI of 36 times every dollar spent, getting your design foundation right has real financial consequences.
The platform you choose determines how fast your team can produce campaigns, how consistent your brand looks across sends, and how well your emails render across devices and inboxes. This guide covers the top companies for email marketing templates in 2025, comparing their template libraries, design flexibility, and best-fit use cases to help you pick the right one.
Key Takeaways
62% of email marketing professionals say it takes their team at least two weeks to create a marketing email, which makes template selection a workflow decision as much as a design one.
Automated emails boost email sends by 99.2% and open rates by 91.5%, making automation-ready templates a core feature to prioritize.
The best platform depends on your team size, technical skill, and business model: ecommerce brands, B2B teams, and solo creators have different template needs.
Dedicated template builders like Stripo integrate with 70+ ESPs, giving design-first teams flexibility that is locked behind a single sending platform.
Email marketing templates help maintain consistency in email design. Maintaining the same layout quality across campaigns is difficult, and this is where a template matters most.
Why Template Quality Matters More Than Most Teams Realize
A template is not just a layout. It carries your brand signal, guides the reader's eye to your CTA, and determines whether your email renders correctly in Gmail, Outlook, Apple Mail, and on mobile.
An email template builder allows you to produce an HTML email template, either by writing the code yourself or by using a drag-and-drop builder and ready-made templates. Not only will it allow you to create branded emails that recipients will remember, but using a well-designed template will also lead to more engagement and a higher conversion rate.
The production speed argument is equally strong. One of the biggest advantages of a quality email template builder is how it saves time and reduces the need for engineering or design resources. Because the editor is so intuitive and full-featured, your marketing team can handle end-to-end email creation independently.
Choosing the right email template provider directly affects campaign performance. Using a well-designed template leads to more engagement and a higher conversion rate, and with email marketing delivering an average ROI of 36 times every dollar spent, getting your design foundation right has real financial consequences.
The platform you choose determines how fast your team can produce campaigns, how consistent your brand looks across sends, and how well your emails render across devices and inboxes. This guide covers the top companies for email marketing templates in 2025, comparing their template libraries, design flexibility, and best-fit use cases to help you pick the right one.
Key Takeaways
62% of email marketing professionals say it takes their team at least two weeks to create a marketing email, which makes template selection a workflow decision as much as a design one.
Automated emails boost email sends by 99.2% and open rates by 91.5%, making automation-ready templates a core feature to prioritize.
The best platform depends on your team size, technical skill, and business model: ecommerce brands, B2B teams, and solo creators have different template needs.
Dedicated template builders like Stripo integrate with 70+ ESPs, giving design-first teams flexibility that is locked behind a single sending platform.
Email marketing templates help maintain consistency in email design. Maintaining the same layout quality across campaigns is difficult, and this is where a template matters most.
Why Template Quality Matters More Than Most Teams Realize
A template is not just a layout. It carries your brand signal, guides the reader's eye to your CTA, and determines whether your email renders correctly in Gmail, Outlook, Apple Mail, and on mobile.
An email template builder allows you to produce an HTML email template, either by writing the code yourself or by using a drag-and-drop builder and ready-made templates. Not only will it allow you to create branded emails that recipients will remember, but using a well-designed template will also lead to more engagement and a higher conversion rate.
The production speed argument is equally strong. One of the biggest advantages of a quality email template builder is how it saves time and reduces the need for engineering or design resources. Because the editor is so intuitive and full-featured, your marketing team can handle end-to-end email creation independently.
For context on what makes a template evaluation meaningful, you should be checking for:
Mobile responsiveness by default
Cross-client rendering quality
Personalization and dynamic content support
ESP compatibility or export options
Template volume and category breadth
1. Mailchimp: Best for Beginners and Small Businesses
Mailchimp remains one of the most widely used platforms for email marketing templates, largely because of its accessibility.
With a drag-and-drop builder, AI-powered tools, and 300+ templates, designing emails is straightforward. The drag-and-drop email editor is genuinely the smoothest in the market. Building a decent-looking email takes around 10 minutes, even if you have never done it before.
The free plan now covers 500 contacts and 1,000 sends per month, though this is a reduction from earlier limits. Paid plans with full template access start at $13/month for 500 contacts.
Best for: Solopreneurs, small business owners, and teams new to email marketing.
Limitation: Some users have found the design options restrictive, limiting creativity in email design.
2. Klaviyo: Best for Ecommerce Template Depth
If you are searching for top-tier ecommerce email templates, Klaviyo should be at the top of your list. Designed specifically for online retailers, Klaviyo offers a comprehensive suite of highly customizable templates that integrate with major ecommerce platforms like Shopify, Magento, and WooCommerce.
What separates Klaviyo's template system from competitors is its AI layer. Klaviyo AI lets you edit images directly in the template editor: change backgrounds, swap colors, and add or remove objects with a simple prompt. Built-in email AI generates subject lines, body copy, new sections, or entire emails in seconds.
Dynamic product content automatically plugs in product blocks that adapt to each shopper via AI-powered product feeds based on browse and purchase behavior.
All templates are mobile-friendly by default. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting.
Best for: Ecommerce brands prioritizing personalization, behavioral triggers, and revenue attribution.
Limitation: Klaviyo's extensive features can present a learning curve for new users, making it less accessible to those without prior experience in email marketing.
If you want to see how ecommerce email strategies work in practice alongside template design, the ecommerce email marketing guide covers eight tactics for higher ROI.
For context on what makes a template evaluation meaningful, you should be checking for:
Mobile responsiveness by default
Cross-client rendering quality
Personalization and dynamic content support
ESP compatibility or export options
Template volume and category breadth
1. Mailchimp: Best for Beginners and Small Businesses
Mailchimp remains one of the most widely used platforms for email marketing templates, largely because of its accessibility.
With a drag-and-drop builder, AI-powered tools, and 300+ templates, designing emails is straightforward. The drag-and-drop email editor is genuinely the smoothest in the market. Building a decent-looking email takes around 10 minutes, even if you have never done it before.
The free plan now covers 500 contacts and 1,000 sends per month, though this is a reduction from earlier limits. Paid plans with full template access start at $13/month for 500 contacts.
Best for: Solopreneurs, small business owners, and teams new to email marketing.
Limitation: Some users have found the design options restrictive, limiting creativity in email design.
2. Klaviyo: Best for Ecommerce Template Depth
If you are searching for top-tier ecommerce email templates, Klaviyo should be at the top of your list. Designed specifically for online retailers, Klaviyo offers a comprehensive suite of highly customizable templates that integrate with major ecommerce platforms like Shopify, Magento, and WooCommerce.
What separates Klaviyo's template system from competitors is its AI layer. Klaviyo AI lets you edit images directly in the template editor: change backgrounds, swap colors, and add or remove objects with a simple prompt. Built-in email AI generates subject lines, body copy, new sections, or entire emails in seconds.
Dynamic product content automatically plugs in product blocks that adapt to each shopper via AI-powered product feeds based on browse and purchase behavior.
All templates are mobile-friendly by default. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting.
Best for: Ecommerce brands prioritizing personalization, behavioral triggers, and revenue attribution.
Limitation: Klaviyo's extensive features can present a learning curve for new users, making it less accessible to those without prior experience in email marketing.
If you want to see how ecommerce email strategies work in practice alongside template design, the ecommerce email marketing guide covers eight tactics for higher ROI.
3. ActiveCampaign: Best for Automation-First Teams
ActiveCampaign is strong for building HTML emails, landing pages, and forms. The drag-and-drop editors are similar for all three: easy to use with a lot of control over designs. There are also 240+ email templates to choose from.
Where ActiveCampaign earns its place among the top companies for email marketing templates is its automation pairing. With 900+ workflow templates, it is hard to think of a sales or marketing process you cannot automate.
ActiveCampaign's main goal is to help you send fewer emails with better results. To that end, it clearly focuses on marketing automation and highly targeted messages.
Pricing starts at $15/month for 1,000 contacts with a 14-day free trial.
Best for: B2B teams, SaaS companies, and marketers who need sophisticated behavioral automation alongside solid template design.
For SaaS-specific email sequences, see the SaaS email marketing strategy guide to understand how template structure supports trial-to-paid conversion flows.
4. MailerLite: Best Template Library for the Price
MailerLite earned the Best Email Marketing Tool for Ease of Use badge for 2025 and 2026. Based in Lithuania, MailerLite employs over 130 designers, developers, and email marketing experts. The company started out as a web design agency, which shows in the quality of its editor.
MailerLite's drag-and-drop email editor makes creating professional-looking campaigns as simple as it can be. It comes with 90+ pre-designed email templates to start, and also includes forms, a landing page builder, and a simple website creator.
The free plan includes 1,000 subscribers and 12,000 emails per month. Paid plans start at around $9/month.
Best for: Small to midsize businesses that want clean design, ease of use, and a generous free tier.
Limitation: Template count is lower than Mailchimp and Klaviyo, which matters if your team cycles through many campaign types.
5. Brevo: Best for Multi-Channel Template Flexibility
Brevo stands out for one reason: it prices by emails sent, not contacts stored. You can have 100,000 contacts in your database and still pay $9/month if you are only sending a few thousand emails. For businesses with large but segmented lists, that matters.
On templates, Brevo offers a drag-and-drop editor to create campaigns from scratch. You can upload your brand assets such as logo and colors and reuse them for all emails with one click. You also get access to stock images and editing options directly in the email builder, plus a selection of fully responsive and customizable email templates.
Brevo is the only platform that combines marketing emails, transactional emails, SMS, and WhatsApp in one place. If you need order confirmations and marketing campaigns from the same tool, Brevo prevents you from stitching together multiple services.
3. ActiveCampaign: Best for Automation-First Teams
ActiveCampaign is strong for building HTML emails, landing pages, and forms. The drag-and-drop editors are similar for all three: easy to use with a lot of control over designs. There are also 240+ email templates to choose from.
Where ActiveCampaign earns its place among the top companies for email marketing templates is its automation pairing. With 900+ workflow templates, it is hard to think of a sales or marketing process you cannot automate.
ActiveCampaign's main goal is to help you send fewer emails with better results. To that end, it clearly focuses on marketing automation and highly targeted messages.
Pricing starts at $15/month for 1,000 contacts with a 14-day free trial.
Best for: B2B teams, SaaS companies, and marketers who need sophisticated behavioral automation alongside solid template design.
For SaaS-specific email sequences, see the SaaS email marketing strategy guide to understand how template structure supports trial-to-paid conversion flows.
4. MailerLite: Best Template Library for the Price
MailerLite earned the Best Email Marketing Tool for Ease of Use badge for 2025 and 2026. Based in Lithuania, MailerLite employs over 130 designers, developers, and email marketing experts. The company started out as a web design agency, which shows in the quality of its editor.
MailerLite's drag-and-drop email editor makes creating professional-looking campaigns as simple as it can be. It comes with 90+ pre-designed email templates to start, and also includes forms, a landing page builder, and a simple website creator.
The free plan includes 1,000 subscribers and 12,000 emails per month. Paid plans start at around $9/month.
Best for: Small to midsize businesses that want clean design, ease of use, and a generous free tier.
Limitation: Template count is lower than Mailchimp and Klaviyo, which matters if your team cycles through many campaign types.
5. Brevo: Best for Multi-Channel Template Flexibility
Brevo stands out for one reason: it prices by emails sent, not contacts stored. You can have 100,000 contacts in your database and still pay $9/month if you are only sending a few thousand emails. For businesses with large but segmented lists, that matters.
On templates, Brevo offers a drag-and-drop editor to create campaigns from scratch. You can upload your brand assets such as logo and colors and reuse them for all emails with one click. You also get access to stock images and editing options directly in the email builder, plus a selection of fully responsive and customizable email templates.
Brevo is the only platform that combines marketing emails, transactional emails, SMS, and WhatsApp in one place. If you need order confirmations and marketing campaigns from the same tool, Brevo prevents you from stitching together multiple services.
Best for: Businesses with large contact lists who send infrequently, and teams that need transactional plus marketing templates in a single tool.
6. Stripo: Best Dedicated Email Template Builder
If your team wants to separate the design process from the sending process, Stripo is the most complete dedicated template builder on the market.
Stripo is a dedicated email template builder with a powerful drag-and-drop editor that lets you create professional-looking emails without coding knowledge. With over 1,600 ready-made templates and integration capabilities with 90+ email service providers, Stripo covers the email creation process for businesses of all sizes.
Stripo is always adding new email marketing services and templates to its selection; in the last few years, it has doubled. Stripo offers around 1,500 prepared HTML email templates, most of which look really good. They are neatly categorized so it is easy to find something that fits your needs quickly.
Stripo has 1,600+ ready-made templates for businesses in e-commerce, SaaS, nonprofits, hospitality, and events. These templates work well on mobile devices and are made with reusable parts like headers, footers, product cards, and banners.
A notable technical advantage: Stripo supports AMP for Email, a Google-backed framework that lets you add interactive elements directly in the email.
Best for: Marketing teams and agencies that work across multiple ESPs and need a high-volume, design-first workflow.
Pricing: Free plan available; paid plans start at $20/month.
7. Constant Contact: Best for Industry-Specific Templates
Constant Contact focuses heavily on niche template coverage, which matters for businesses in retail, events, nonprofits, and professional services.
Constant Contact has over 300+ email templates designed specifically for industries like real estate and retail. The interface is clean, and the "Check for Errors" tool saves you from embarrassing mistakes.
Constant Contact offers specific templates to help nonprofits raise funds and market their missions. With hundreds of templates to choose from, you will find a design based on the template you need and what type of organization you run.
Pricing starts at $12/month after the 30-day free trial.
Best for: Small businesses, event organizers, nonprofits, and local brands that want industry-matched templates without a steep learning curve.
Limitation: Templates can be rigid and boxy, limiting creative customization. Automation features are less robust compared to other tools.
8. GetResponse: Best All-in-One Template Ecosystem
GetResponse provides small businesses with a suite of marketing tools including a fully equipped email marketing platform and webinar builder. The platform has a library of professionally designed email templates with a drag-and-drop editor that makes it easy to transform emails into beautifully branded messages. You can collect data on customer behavior and interests, then use segmentation tools to personalize your email campaigns.
GetResponse does a bit of everything: email, landing pages, webinars, automation, and website building, without being the best at any one of them. That breadth is its value proposition for teams that want one platform covering multiple channels.
Best for: Businesses with large contact lists who send infrequently, and teams that need transactional plus marketing templates in a single tool.
6. Stripo: Best Dedicated Email Template Builder
If your team wants to separate the design process from the sending process, Stripo is the most complete dedicated template builder on the market.
Stripo is a dedicated email template builder with a powerful drag-and-drop editor that lets you create professional-looking emails without coding knowledge. With over 1,600 ready-made templates and integration capabilities with 90+ email service providers, Stripo covers the email creation process for businesses of all sizes.
Stripo is always adding new email marketing services and templates to its selection; in the last few years, it has doubled. Stripo offers around 1,500 prepared HTML email templates, most of which look really good. They are neatly categorized so it is easy to find something that fits your needs quickly.
Stripo has 1,600+ ready-made templates for businesses in e-commerce, SaaS, nonprofits, hospitality, and events. These templates work well on mobile devices and are made with reusable parts like headers, footers, product cards, and banners.
A notable technical advantage: Stripo supports AMP for Email, a Google-backed framework that lets you add interactive elements directly in the email.
Best for: Marketing teams and agencies that work across multiple ESPs and need a high-volume, design-first workflow.
Pricing: Free plan available; paid plans start at $20/month.
7. Constant Contact: Best for Industry-Specific Templates
Constant Contact focuses heavily on niche template coverage, which matters for businesses in retail, events, nonprofits, and professional services.
Constant Contact has over 300+ email templates designed specifically for industries like real estate and retail. The interface is clean, and the "Check for Errors" tool saves you from embarrassing mistakes.
Constant Contact offers specific templates to help nonprofits raise funds and market their missions. With hundreds of templates to choose from, you will find a design based on the template you need and what type of organization you run.
Pricing starts at $12/month after the 30-day free trial.
Best for: Small businesses, event organizers, nonprofits, and local brands that want industry-matched templates without a steep learning curve.
Limitation: Templates can be rigid and boxy, limiting creative customization. Automation features are less robust compared to other tools.
8. GetResponse: Best All-in-One Template Ecosystem
GetResponse provides small businesses with a suite of marketing tools including a fully equipped email marketing platform and webinar builder. The platform has a library of professionally designed email templates with a drag-and-drop editor that makes it easy to transform emails into beautifully branded messages. You can collect data on customer behavior and interests, then use segmentation tools to personalize your email campaigns.
GetResponse does a bit of everything: email, landing pages, webinars, automation, and website building, without being the best at any one of them. That breadth is its value proposition for teams that want one platform covering multiple channels.
Best for: Businesses running webinars, online courses, or ecommerce that want templates and automation in one place without enterprise-level pricing.
How to Choose the Right Template Platform
Picking from the top companies for email marketing templates comes down to four decisions:
Are you sending or designing? All-in-one platforms (Mailchimp, Klaviyo, Brevo) handle both. Stripo handles design only and exports to your ESP.
What is your industry? Ecommerce brands get the most from Klaviyo. Events and nonprofits are better served by Constant Contact. B2B and SaaS teams often get more from ActiveCampaign.
What does your team look like? Solo operators benefit from MailerLite's simplicity. Growth teams with designers benefit from Stripo's flexibility. Automation-heavy teams should prioritize ActiveCampaign.
What is your list size and send frequency? Pricing scalability is more important than entry-level cost. Brevo's per-email pricing benefits large lists; Klaviyo's contact-based pricing favors lean, high-engagement lists.
Before choosing a platform, it also helps to have a clear picture of what your campaigns should accomplish. The email marketing strategy template provides a structured framework for mapping campaign goals to the right template types.
And once you have your templates locked in, optimizing subject lines is what converts design into opens. See email subject line best practices that boost open rates by 27% to ensure your templates are supported by strong copy from the first line.
Frequently Asked Questions
What is the difference between an email template builder and an email marketing platform?
Best for: Businesses running webinars, online courses, or ecommerce that want templates and automation in one place without enterprise-level pricing.
How to Choose the Right Template Platform
Picking from the top companies for email marketing templates comes down to four decisions:
Are you sending or designing? All-in-one platforms (Mailchimp, Klaviyo, Brevo) handle both. Stripo handles design only and exports to your ESP.
What is your industry? Ecommerce brands get the most from Klaviyo. Events and nonprofits are better served by Constant Contact. B2B and SaaS teams often get more from ActiveCampaign.
What does your team look like? Solo operators benefit from MailerLite's simplicity. Growth teams with designers benefit from Stripo's flexibility. Automation-heavy teams should prioritize ActiveCampaign.
What is your list size and send frequency? Pricing scalability is more important than entry-level cost. Brevo's per-email pricing benefits large lists; Klaviyo's contact-based pricing favors lean, high-engagement lists.
Before choosing a platform, it also helps to have a clear picture of what your campaigns should accomplish. The email marketing strategy template provides a structured framework for mapping campaign goals to the right template types.
And once you have your templates locked in, optimizing subject lines is what converts design into opens. See email subject line best practices that boost open rates by 27% to ensure your templates are supported by strong copy from the first line.
Frequently Asked Questions
What is the difference between an email template builder and an email marketing platform?
An email marketing platform (such as Mailchimp, Klaviyo, or Brevo) handles template design, list management, sending, automation, and analytics in one product. A dedicated email template builder (such as Stripo) handles design only and exports finished templates to a separate ESP for sending. Stripo is exclusively an email template builder, not an email service provider. You must export your completed templates to a separate ESP, such as Mailchimp, Campaign Monitor, or HubSpot, to send emails. Stripo integrates with over 90 platforms to make this export process seamless.
Which platform has the largest email template library?
Stripo offers 1,650+ free HTML email templates, fully customizable and tailored to your needs, making it the largest standalone library. Among all-in-one platforms, Mailchimp offers 300+ templates and ActiveCampaign offers 240+ email templates.
Are email marketing templates mobile-responsive by default?
Most major platforms make mobile responsiveness a default feature, not an optional setting. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting. You should still preview templates on mobile before sending, particularly if you have made significant layout changes.
Can I use a custom HTML template with these platforms?
Yes. Most platforms, including Mailchimp, Klaviyo, ActiveCampaign, Brevo, and MailerLite, accept custom HTML template uploads. Klaviyo supports custom HTML templates that are compatible with its drag-and-drop editor. By following the setup steps, you can design a fully custom HTML email while maintaining access to features only available in the drag-and-drop editor such as product blocks or universal content blocks. Stripo is purpose-built to export clean HTML to over 90 ESPs with a single click.
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An email marketing platform (such as Mailchimp, Klaviyo, or Brevo) handles template design, list management, sending, automation, and analytics in one product. A dedicated email template builder (such as Stripo) handles design only and exports finished templates to a separate ESP for sending. Stripo is exclusively an email template builder, not an email service provider. You must export your completed templates to a separate ESP, such as Mailchimp, Campaign Monitor, or HubSpot, to send emails. Stripo integrates with over 90 platforms to make this export process seamless.
Which platform has the largest email template library?
Stripo offers 1,650+ free HTML email templates, fully customizable and tailored to your needs, making it the largest standalone library. Among all-in-one platforms, Mailchimp offers 300+ templates and ActiveCampaign offers 240+ email templates.
Are email marketing templates mobile-responsive by default?
Most major platforms make mobile responsiveness a default feature, not an optional setting. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting. You should still preview templates on mobile before sending, particularly if you have made significant layout changes.
Can I use a custom HTML template with these platforms?
Yes. Most platforms, including Mailchimp, Klaviyo, ActiveCampaign, Brevo, and MailerLite, accept custom HTML template uploads. Klaviyo supports custom HTML templates that are compatible with its drag-and-drop editor. By following the setup steps, you can design a fully custom HTML email while maintaining access to features only available in the drag-and-drop editor such as product blocks or universal content blocks. Stripo is purpose-built to export clean HTML to over 90 ESPs with a single click.
