If you're evaluating Hootsuite email marketing capabilities before committing to a plan or integration, the core answer is this: Hootsuite does not send emails natively. Instead, it connects to dedicated email platforms (primarily Mailchimp and Constant Contact) to let you monitor, analyze, and share email campaign data from its social media dashboard. For businesses that already use Hootsuite to manage social channels, this integration can consolidate reporting and speed up multi-channel decision-making.
Email marketing campaigns deliver an average ROI of 36 times, meaning businesses earn $36 for every dollar they spend on email marketing. That makes understanding exactly what any email-adjacent tool does (or does not do) critical before investing time and money.
Key Takeaways
Hootsuite cannot send email as part of a marketing campaign; it integrates with Mailchimp and Constant Contact to provide analytics visibility.
The Mailchimp integration lets you monitor list growth and list health by tracking open and click rates, subscribes, and unsubscribes from the Hootsuite dashboard.
Hootsuite's social media management plans start at $99 per user per month, with Standard, Advanced, and Enterprise tiers available.
Email capabilities are bolt-on, not built-in. If email is your primary channel, a dedicated platform will give you far more control and automation than Hootsuite's integration layer.
The integration is best suited to marketers who need unified cross-channel reporting, not teams running complex email automation or deliverability-sensitive campaigns.
What Is Hootsuite Email Marketing, Really?
Hootsuite, traditionally known for its social media management capabilities, extends its reach into email marketing through integrations. The phrase "Hootsuite email marketing" is commonly searched, but the reality is narrower than most people expect.
On its own, Hootsuite cannot do email marketing. You need to integrate third-party services if you want to do email marketing within Hootsuite.
What the platform does offer is a dashboard layer: you can see how your email campaigns are performing without leaving the Hootsuite interface. By integrating with your email platforms, Hootsuite centralizes your marketing efforts, making it easier to track, manage, and optimize campaigns, which can improve the ROI of your email marketing activities.
If you're evaluating Hootsuite email marketing capabilities before committing to a plan or integration, the core answer is this: Hootsuite does not send emails natively. Instead, it connects to dedicated email platforms (primarily Mailchimp and Constant Contact) to let you monitor, analyze, and share email campaign data from its social media dashboard. For businesses that already use Hootsuite to manage social channels, this integration can consolidate reporting and speed up multi-channel decision-making.
Email marketing campaigns deliver an average ROI of 36 times, meaning businesses earn $36 for every dollar they spend on email marketing. That makes understanding exactly what any email-adjacent tool does (or does not do) critical before investing time and money.
Key Takeaways
Hootsuite cannot send email as part of a marketing campaign; it integrates with Mailchimp and Constant Contact to provide analytics visibility.
The Mailchimp integration lets you monitor list growth and list health by tracking open and click rates, subscribes, and unsubscribes from the Hootsuite dashboard.
Hootsuite's social media management plans start at $99 per user per month, with Standard, Advanced, and Enterprise tiers available.
Email capabilities are bolt-on, not built-in. If email is your primary channel, a dedicated platform will give you far more control and automation than Hootsuite's integration layer.
The integration is best suited to marketers who need unified cross-channel reporting, not teams running complex email automation or deliverability-sensitive campaigns.
What Is Hootsuite Email Marketing, Really?
Hootsuite, traditionally known for its social media management capabilities, extends its reach into email marketing through integrations. The phrase "Hootsuite email marketing" is commonly searched, but the reality is narrower than most people expect.
On its own, Hootsuite cannot do email marketing. You need to integrate third-party services if you want to do email marketing within Hootsuite.
What the platform does offer is a dashboard layer: you can see how your email campaigns are performing without leaving the Hootsuite interface. By integrating with your email platforms, Hootsuite centralizes your marketing efforts, making it easier to track, manage, and optimize campaigns, which can improve the ROI of your email marketing activities.
This is a legitimate use case for teams that already live inside Hootsuite for social listening, scheduling, and analytics. It is not a replacement for a dedicated email service provider (ESP).
How the Email Integration Works
There are only two email marketing programs that integrate directly with Hootsuite: Mailchimp and Constant Contact. Between the two, Mailchimp is the more popular choice, given its smooth interface and stability.
Once the Mailchimp app is installed from the Hootsuite App Directory, two primary data streams become available inside your dashboard:
Campaigns stream: Using the Mailchimp campaigns stream, you can view your campaign reports or share links to the campaign archive across social media outlets using Hootsuite's trackable ow.ly URL. Once shared, you can see how your campaign is spread by your followers.
Lists stream: The Mailchimp lists stream allows you to keep an eye on list growth and list health by monitoring open and click rates, subscribes and unsubscribes.
Email marketing apps on Hootsuite are mostly about seeing the success rate and analytics of your email campaigns within the Hootsuite interface.
A third capability is subscriber notes. A feature of the Mailchimp plugin for Hootsuite utilizes Mailchimp's list search and subscriber notes functionality. This lets social media managers add context to subscriber profiles directly from the Hootsuite dashboard.
For teams wanting to go further, Zapier and Tray.io are two integrations that can create custom actions between Hootsuite and Mailchimp, or other compatible services, opening the door to more possibilities.
Key Features Available Through the Integration
Here is a realistic breakdown of what the Hootsuite email marketing setup gives you access to:
Analytics and reporting
Open rates, click rates, and list growth visible inside Hootsuite
Campaign performance comparison alongside social media metrics
You can view detailed reporting and a graph that demonstrates the growth of your list over time.
Campaign sharing
Share and track your Mailchimp email campaigns from Hootsuite. Monitor email campaign performance and list growth, and add notes to subscriber profiles, right from your dashboard.
Multi-account support
Each stream is independent of the others, which means you can connect multiple Mailchimp accounts and have whatever streams you need. If you or your clients have several different accounts and email campaigns going out, you can monitor them all individually.
What is not available:
Sending emails from Hootsuite
Building or editing email templates inside Hootsuite
Running automated email workflows from Hootsuite
A/B testing, list segmentation, or deliverability controls
The Hootsuite integration with Mailchimp is geared toward analytics reporting. For digital marketing analysts, this is a welcome feature, as you do not need to move between different systems to gather data for performance reports. However, if you are a content creator, you may want to adjust your expectations, as this integration does not provide for the sending of emails for your campaign.
Hootsuite Pricing: What You Pay and What You Get
Hootsuite offers three main pricing tiers: Professional starting at $99 per month, Team at $249 per month, and Enterprise with custom pricing. All figures below reflect annual billing.
Professional Plan ($99/month, annual billing)
The $99 plan includes basic scheduling, a content calendar, and standard reports. It supports one user and up to ten social accounts. The Mailchimp integration is accessible on all paid plans.
Team Plan ($249/month, annual billing)
Hootsuite's Team plan offers advanced publishing and scheduling features compared to the Professional plan. It supports up to three users and helps you manage up to 20 social accounts.
Enterprise Plan (custom pricing)
Hootsuite's Enterprise plan offers a comprehensive suite of features, including advanced analytics, custom workflows, and AI-powered tools. It suits organizations that require robust social media management solutions and starts at five users and 50 social accounts.
Important caveats on pricing:
While the entry plan starts at $99 per month, many standard features like custom analytics, advanced inbox support, review management, and team collaboration are locked behind higher-tier or enterprise plans. This means you often pay far more than the listed price to get features most businesses expect as standard.
Hootsuite's pricing structure heavily favors annual commitments, with monthly plans costing up to 60% more.
There is no free plan. Hootsuite discontinued its free plan. The lowest you can start is $99 per month for one user.
How to Set Up the Mailchimp Integration in Hootsuite
Setting this up takes fewer than ten minutes if you already have active accounts on both platforms.
Log in to your Hootsuite account.
Navigate to the App Directory (found in the left sidebar or under account settings).
Search for "Mailchimp" and click Install.
You will need a Mailchimp account to use the app. As soon as you see the new streams, you will see a button to connect your Mailchimp account.
Create a new tab in your Hootsuite dashboard and label it for email (optional but recommended for clarity).
Add the Campaigns stream to see current campaign performance data.
Add the Lists stream to monitor subscriber counts, open rates, and list health.
Click on any campaign title and you will open the detailed report for that campaign. In addition to overall statistics, you can see the timing of activity, which links were clicked, and from where those links were clicked. URLs are ranked according to the number of clicks, so it is easy to see which link or story in a given newsletter was most popular.
You can get the Mailchimp-Hootsuite integration for free on Hootsuite. Any other restrictions on functionality will depend on your subscription to Mailchimp.
Where Hootsuite Email Integration Fits Your Strategy
The value of Hootsuite email marketing visibility depends on how you already work. For teams managing both email and social campaigns simultaneously, having unified data in one dashboard reduces tab-switching and makes cross-channel comparisons faster.
For example, if you send a newsletter and want to amplify it on social immediately after, by using the two streams together, you can get an idea of your email's performance and build out complementary social campaigns.
That said, the integration does not replace a well-built email strategy. Email marketing remains the most reliable high-ROI digital channel in 2024 to 2026, but the biggest gains come from automation, personalization, deliverability discipline, and realistic attribution, not from sending more emails.
To get the most from your email program, pair the Hootsuite visibility layer with deeper execution inside Mailchimp or a similar ESP. Areas worth prioritizing include email list segmentation, email personalization, and tracking the right email marketing analytics.
Limitations Worth Knowing Before You Commit
When you add email marketing services such as Mailchimp to your Hootsuite dashboard, you are exposing the email addresses in your mailing list to a potential (though unlikely) data breach. While Hootsuite has stringent data privacy policies and measures in place, there is always the risk when you integrate any service.
Additional limitations to consider:
No email sending. You cannot compose or send campaigns from Hootsuite.
No deliverability tools. Spam testing, authentication setup (SPF, DKIM, DMARC), and inbox placement are handled entirely within your ESP.
Reporting depth is limited. For granular email analytics, you will still need to go into Mailchimp directly.
Pricing is steep for email-only needs. If email is your primary channel, paying $99 or more per month for a social media platform to view analytics makes little economic sense.
If your primary need is dedicated email marketing functionality rather than cross-channel reporting, evaluating standalone ESPs will give you more capability per dollar. See our full breakdown in HootSuite Email Marketing: Features, Pricing and Better Alternatives for a side-by-side comparison.
Frequently Asked Questions
Does Hootsuite have built-in email marketing?
Hootsuite cannot send email as part of a marketing campaign, but it can integrate with Mailchimp and Constant Contact. With these integrations, you can gather analytics and review reports from your email campaigns within Hootsuite. Email sending, template building, and automation remain handled by your connected ESP.
Which email platforms integrate with Hootsuite?
There are only two email marketing programs that integrate directly with Hootsuite: Mailchimp and Constant Contact. For other integrations, tools like Zapier can bridge the gap between Hootsuite and additional email platforms.
How much does Hootsuite cost in 2025?
When paying annually, the Professional plan costs $99 per month (billed at $1,188 annually), the Team plan costs $249 per month (billed at $2,988 annually), and the Enterprise plan uses custom pricing based on specific requirements. There is no free plan.
Is Hootsuite worth it for email marketing alone?
Hootsuite's integration with email marketing tools is limited to the analytics side of your digital marketing efforts. However, if you are after a unified setup to compare the growth of your email lists and your social media following for harmonized reporting, connecting your email marketing tools with Hootsuite is worth considering. If email is your only priority, a dedicated ESP will deliver far more value at a lower cost. For teams already using Hootsuite for social, the integration adds meaningful visibility. To build a stronger email foundation alongside your social efforts, see our email marketing strategy template for 2025.
This is a legitimate use case for teams that already live inside Hootsuite for social listening, scheduling, and analytics. It is not a replacement for a dedicated email service provider (ESP).
How the Email Integration Works
There are only two email marketing programs that integrate directly with Hootsuite: Mailchimp and Constant Contact. Between the two, Mailchimp is the more popular choice, given its smooth interface and stability.
Once the Mailchimp app is installed from the Hootsuite App Directory, two primary data streams become available inside your dashboard:
Campaigns stream: Using the Mailchimp campaigns stream, you can view your campaign reports or share links to the campaign archive across social media outlets using Hootsuite's trackable ow.ly URL. Once shared, you can see how your campaign is spread by your followers.
Lists stream: The Mailchimp lists stream allows you to keep an eye on list growth and list health by monitoring open and click rates, subscribes and unsubscribes.
Email marketing apps on Hootsuite are mostly about seeing the success rate and analytics of your email campaigns within the Hootsuite interface.
A third capability is subscriber notes. A feature of the Mailchimp plugin for Hootsuite utilizes Mailchimp's list search and subscriber notes functionality. This lets social media managers add context to subscriber profiles directly from the Hootsuite dashboard.
For teams wanting to go further, Zapier and Tray.io are two integrations that can create custom actions between Hootsuite and Mailchimp, or other compatible services, opening the door to more possibilities.
Key Features Available Through the Integration
Here is a realistic breakdown of what the Hootsuite email marketing setup gives you access to:
Analytics and reporting
Open rates, click rates, and list growth visible inside Hootsuite
Campaign performance comparison alongside social media metrics
You can view detailed reporting and a graph that demonstrates the growth of your list over time.
Campaign sharing
Share and track your Mailchimp email campaigns from Hootsuite. Monitor email campaign performance and list growth, and add notes to subscriber profiles, right from your dashboard.
Multi-account support
Each stream is independent of the others, which means you can connect multiple Mailchimp accounts and have whatever streams you need. If you or your clients have several different accounts and email campaigns going out, you can monitor them all individually.
What is not available:
Sending emails from Hootsuite
Building or editing email templates inside Hootsuite
Running automated email workflows from Hootsuite
A/B testing, list segmentation, or deliverability controls
The Hootsuite integration with Mailchimp is geared toward analytics reporting. For digital marketing analysts, this is a welcome feature, as you do not need to move between different systems to gather data for performance reports. However, if you are a content creator, you may want to adjust your expectations, as this integration does not provide for the sending of emails for your campaign.
Hootsuite Pricing: What You Pay and What You Get
Hootsuite offers three main pricing tiers: Professional starting at $99 per month, Team at $249 per month, and Enterprise with custom pricing. All figures below reflect annual billing.
Professional Plan ($99/month, annual billing)
The $99 plan includes basic scheduling, a content calendar, and standard reports. It supports one user and up to ten social accounts. The Mailchimp integration is accessible on all paid plans.
Team Plan ($249/month, annual billing)
Hootsuite's Team plan offers advanced publishing and scheduling features compared to the Professional plan. It supports up to three users and helps you manage up to 20 social accounts.
Enterprise Plan (custom pricing)
Hootsuite's Enterprise plan offers a comprehensive suite of features, including advanced analytics, custom workflows, and AI-powered tools. It suits organizations that require robust social media management solutions and starts at five users and 50 social accounts.
Important caveats on pricing:
While the entry plan starts at $99 per month, many standard features like custom analytics, advanced inbox support, review management, and team collaboration are locked behind higher-tier or enterprise plans. This means you often pay far more than the listed price to get features most businesses expect as standard.
Hootsuite's pricing structure heavily favors annual commitments, with monthly plans costing up to 60% more.
There is no free plan. Hootsuite discontinued its free plan. The lowest you can start is $99 per month for one user.
How to Set Up the Mailchimp Integration in Hootsuite
Setting this up takes fewer than ten minutes if you already have active accounts on both platforms.
Log in to your Hootsuite account.
Navigate to the App Directory (found in the left sidebar or under account settings).
Search for "Mailchimp" and click Install.
You will need a Mailchimp account to use the app. As soon as you see the new streams, you will see a button to connect your Mailchimp account.
Create a new tab in your Hootsuite dashboard and label it for email (optional but recommended for clarity).
Add the Campaigns stream to see current campaign performance data.
Add the Lists stream to monitor subscriber counts, open rates, and list health.
Click on any campaign title and you will open the detailed report for that campaign. In addition to overall statistics, you can see the timing of activity, which links were clicked, and from where those links were clicked. URLs are ranked according to the number of clicks, so it is easy to see which link or story in a given newsletter was most popular.
You can get the Mailchimp-Hootsuite integration for free on Hootsuite. Any other restrictions on functionality will depend on your subscription to Mailchimp.
Where Hootsuite Email Integration Fits Your Strategy
The value of Hootsuite email marketing visibility depends on how you already work. For teams managing both email and social campaigns simultaneously, having unified data in one dashboard reduces tab-switching and makes cross-channel comparisons faster.
For example, if you send a newsletter and want to amplify it on social immediately after, by using the two streams together, you can get an idea of your email's performance and build out complementary social campaigns.
That said, the integration does not replace a well-built email strategy. Email marketing remains the most reliable high-ROI digital channel in 2024 to 2026, but the biggest gains come from automation, personalization, deliverability discipline, and realistic attribution, not from sending more emails.
To get the most from your email program, pair the Hootsuite visibility layer with deeper execution inside Mailchimp or a similar ESP. Areas worth prioritizing include email list segmentation, email personalization, and tracking the right email marketing analytics.
Limitations Worth Knowing Before You Commit
When you add email marketing services such as Mailchimp to your Hootsuite dashboard, you are exposing the email addresses in your mailing list to a potential (though unlikely) data breach. While Hootsuite has stringent data privacy policies and measures in place, there is always the risk when you integrate any service.
Additional limitations to consider:
No email sending. You cannot compose or send campaigns from Hootsuite.
No deliverability tools. Spam testing, authentication setup (SPF, DKIM, DMARC), and inbox placement are handled entirely within your ESP.
Reporting depth is limited. For granular email analytics, you will still need to go into Mailchimp directly.
Pricing is steep for email-only needs. If email is your primary channel, paying $99 or more per month for a social media platform to view analytics makes little economic sense.
If your primary need is dedicated email marketing functionality rather than cross-channel reporting, evaluating standalone ESPs will give you more capability per dollar. See our full breakdown in HootSuite Email Marketing: Features, Pricing and Better Alternatives for a side-by-side comparison.
Frequently Asked Questions
Does Hootsuite have built-in email marketing?
Hootsuite cannot send email as part of a marketing campaign, but it can integrate with Mailchimp and Constant Contact. With these integrations, you can gather analytics and review reports from your email campaigns within Hootsuite. Email sending, template building, and automation remain handled by your connected ESP.
Which email platforms integrate with Hootsuite?
There are only two email marketing programs that integrate directly with Hootsuite: Mailchimp and Constant Contact. For other integrations, tools like Zapier can bridge the gap between Hootsuite and additional email platforms.
How much does Hootsuite cost in 2025?
When paying annually, the Professional plan costs $99 per month (billed at $1,188 annually), the Team plan costs $249 per month (billed at $2,988 annually), and the Enterprise plan uses custom pricing based on specific requirements. There is no free plan.
Is Hootsuite worth it for email marketing alone?
Hootsuite's integration with email marketing tools is limited to the analytics side of your digital marketing efforts. However, if you are after a unified setup to compare the growth of your email lists and your social media following for harmonized reporting, connecting your email marketing tools with Hootsuite is worth considering. If email is your only priority, a dedicated ESP will deliver far more value at a lower cost. For teams already using Hootsuite for social, the integration adds meaningful visibility. To build a stronger email foundation alongside your social efforts, see our email marketing strategy template for 2025.
