Authors
Meet the people behind the posts.
Priya Kapoor
Growth marketing specialist and email copywriting expert. Priya has managed email programs generating $50M+ in annual revenue across B2B and D2C brands. She holds certifications from HubSpot Academy, Google Analytics, and the DMA. Her focus areas include segmentation strategy, personalization, and lifecycle email marketing.
0 posts
Marcus Webb
SaaS reviewer and martech analyst with a decade of experience evaluating marketing technology platforms. Marcus has personally tested 50+ email marketing tools and publishes unbiased, data-backed reviews. Former product manager at Constant Contact. Regular contributor to G2 and Capterra expert panels.
0 posts
Rachel Torres
Email deliverability consultant and technical email specialist. Previously led deliverability at SendGrid and Postmark. Rachel is DMARC, SPF, and DKIM certified, and has helped 200+ brands achieve 95%+ inbox placement rates. She writes about the technical side of email marketing that most publications get wrong.
0 posts
James Chen
Data analyst and email marketing researcher. James holds a Master's in Marketing Analytics from Northwestern University and has published email benchmarking studies cited by Litmus, Campaign Monitor, and Statista. He leads our statistics and data-driven content, turning raw numbers into actionable insights for marketers.
0 posts
Sarah Mitchell
Email marketing strategist with 12+ years of experience. Former Head of Email at two Fortune 500 retailers. Certified Mailchimp Partner and Klaviyo Expert. Sarah specializes in e-commerce email strategy, automation workflows, and deliverability optimization. Her work has been featured in MarketingProfs, HubSpot Blog, and Email Marketing Daily.
2 posts
Elly Hartfield
Editor-in-Chief and email marketing veteran with 15+ years in the industry. Elly founded EmailMarketingForBusiness to help companies cut through the noise with data-driven email strategies. Previously VP of Marketing at two leading ESPs, she has overseen email programs reaching 100M+ subscribers. Elly holds an MBA from London Business School and is a founding member of the Email Experience Council.
1 post