Learn how to use Klaviyo email templates to build professional campaigns faster. Discover customization tips, best practices, and templates for every use case.
Learn how to use Klaviyo email templates to build professional campaigns faster. Discover customization tips, best practices, and templates for every use case.
Klaviyo email marketing templates are one of the platform's most practical assets for teams that need to send well-designed, on-brand emails without relying on developers or spending hours in a design tool. Email marketing consistently delivers one of the highest ROIs in digital marketing, but success often hinges on the quality and timeliness of your emails. A well-designed email can mean the difference between a quick delete and a conversion. Templates are the foundation that makes consistent, high-quality execution possible at scale.
This guide covers everything you need to know: what Klaviyo's template library includes, how the editor works, how to customize and personalize templates effectively, and how to connect template design to measurable results.
Key Takeaways
Klaviyo offers over 160 customizable email templates to quickly and easily create stunning emails for any campaign.
An email template builder is a tool that allows marketers to design and format email campaigns without writing code, using a visual drag-and-drop interface to assemble emails from text, images, buttons, and other elements.
Dynamic content blocks in Klaviyo transform static email templates into personalized experiences that adapt to each subscriber's behavior, preferences, and purchase history. Brands using dynamic content see 47% higher open rates and 152% higher click-through rates compared to generic campaigns.
Email automations deliver 30 times more revenue per recipient than one-off promotional campaigns, with the average return per recipient for automated flows reaching $1.94.
Email marketing campaigns have an average ROI of 36 times, meaning businesses earn $36 for every dollar spent.
What Is the Klaviyo Email Template Library?
Klaviyo arranges its email templates in three ways: template types, layouts, and seasons/holidays. Template types include basic layouts, deals, confirmations, outreach, reminders, and sales.
The layout section features Klaviyo email designs with single-column, split-column, and multi-column formats. Seasonal categories cover major retail moments like BFCM, Valentine's Day, and Mother's Day, so campaigns always feel timely.
Compared to other platforms, Klaviyo has one of the largest template libraries available. Brevo offers only 40+ templates, while MailerLite provides 50+.
Klaviyo email marketing templates are one of the platform's most practical assets for teams that need to send well-designed, on-brand emails without relying on developers or spending hours in a design tool. Email marketing consistently delivers one of the highest ROIs in digital marketing, but success often hinges on the quality and timeliness of your emails. A well-designed email can mean the difference between a quick delete and a conversion. Templates are the foundation that makes consistent, high-quality execution possible at scale.
This guide covers everything you need to know: what Klaviyo's template library includes, how the editor works, how to customize and personalize templates effectively, and how to connect template design to measurable results.
Key Takeaways
Klaviyo offers over 160 customizable email templates to quickly and easily create stunning emails for any campaign.
An email template builder is a tool that allows marketers to design and format email campaigns without writing code, using a visual drag-and-drop interface to assemble emails from text, images, buttons, and other elements.
Dynamic content blocks in Klaviyo transform static email templates into personalized experiences that adapt to each subscriber's behavior, preferences, and purchase history. Brands using dynamic content see 47% higher open rates and 152% higher click-through rates compared to generic campaigns.
Email automations deliver 30 times more revenue per recipient than one-off promotional campaigns, with the average return per recipient for automated flows reaching $1.94.
Email marketing campaigns have an average ROI of 36 times, meaning businesses earn $36 for every dollar spent.
What Is the Klaviyo Email Template Library?
Klaviyo arranges its email templates in three ways: template types, layouts, and seasons/holidays. Template types include basic layouts, deals, confirmations, outreach, reminders, and sales.
The layout section features Klaviyo email designs with single-column, split-column, and multi-column formats. Seasonal categories cover major retail moments like BFCM, Valentine's Day, and Mother's Day, so campaigns always feel timely.
Compared to other platforms, Klaviyo has one of the largest template libraries available. Brevo offers only 40+ templates, while MailerLite provides 50+.
Each Klaviyo email template is professionally designed using beautiful color combinations, a balanced text and image ratio, and contains all necessary design elements. Templates are not just aesthetic starting points; they are pre-structured for specific use cases, which reduces setup time considerably.
Compatibility with automated email flows is another advantage. When you choose a pre-built flow template, it comes pre-populated with an email design. That means your abandoned cart sequence, welcome series, and post-purchase flows can go live faster with less manual configuration.
How the Klaviyo Drag-and-Drop Editor Works
Klaviyo's editor features an intuitive drag-and-drop interface. You can easily add and arrange content elements, including text boxes, product images, call-to-action buttons, and dividers, to craft engaging layouts, all without touching a single line of HTML.
Even advanced elements like dynamic content blocks or conditional sections are straightforward to implement with simple show/hide logic, so a single template can display different content to different segments.
For teams with specific design requirements, Klaviyo's builder also supports a hybrid template approach. You can combine custom HTML with drag-and-drop tools in the same email. Designers and developers can craft custom sections with code, while marketers can still edit text and images through the visual editor.
Maintaining a consistent brand look and feel across all your emails is also built in. The platform supports universal content, meaning you can save custom-designed blocks or sections such as headers, footers, product showcases, or social icons and reuse them in future emails.
You can set your logo, colors, button styles, and fonts once, then apply them across templates for a consistent look across campaigns.
For teams building out complete email programs, this kind of structural consistency matters. It reduces design debt and makes it easier to maintain brand standards as your list and campaign volume grow.
Customizing Klaviyo Email Templates: A Step-by-Step Approach
Customizing a Klaviyo template follows a logical sequence. Here is how to do it effectively:
Each Klaviyo email template is professionally designed using beautiful color combinations, a balanced text and image ratio, and contains all necessary design elements. Templates are not just aesthetic starting points; they are pre-structured for specific use cases, which reduces setup time considerably.
Compatibility with automated email flows is another advantage. When you choose a pre-built flow template, it comes pre-populated with an email design. That means your abandoned cart sequence, welcome series, and post-purchase flows can go live faster with less manual configuration.
How the Klaviyo Drag-and-Drop Editor Works
Klaviyo's editor features an intuitive drag-and-drop interface. You can easily add and arrange content elements, including text boxes, product images, call-to-action buttons, and dividers, to craft engaging layouts, all without touching a single line of HTML.
Even advanced elements like dynamic content blocks or conditional sections are straightforward to implement with simple show/hide logic, so a single template can display different content to different segments.
For teams with specific design requirements, Klaviyo's builder also supports a hybrid template approach. You can combine custom HTML with drag-and-drop tools in the same email. Designers and developers can craft custom sections with code, while marketers can still edit text and images through the visual editor.
Maintaining a consistent brand look and feel across all your emails is also built in. The platform supports universal content, meaning you can save custom-designed blocks or sections such as headers, footers, product showcases, or social icons and reuse them in future emails.
You can set your logo, colors, button styles, and fonts once, then apply them across templates for a consistent look across campaigns.
For teams building out complete email programs, this kind of structural consistency matters. It reduces design debt and makes it easier to maintain brand standards as your list and campaign volume grow.
Customizing Klaviyo Email Templates: A Step-by-Step Approach
Customizing a Klaviyo template follows a logical sequence. Here is how to do it effectively:
Choose a template by use case. Filter by goal or use case, such as welcome series, promos, announcements, abandoned carts, or win-back campaigns, to see relevant templates built for that specific job.
Apply your global brand styles. Set your brand colors, fonts, and logo once in the brand style settings so they populate automatically across all templates.
Swap placeholder content. Use the drag-and-drop editor to swap in your own text, images, buttons, columns, and tables in a few clicks. Rearrange blocks visually so every template matches your brand.
Add dynamic personalization. Insert personalization tags for first name, location, purchase history, or any custom profile property.
Insert product blocks. Klaviyo connects directly to your ecommerce store, including Shopify, WooCommerce, and BigCommerce. You can insert dynamic product feeds or use AI recommendations to feature items your customers are most likely to buy.
Use AI to generate or refine copy. Klaviyo's email editor includes built-in AI tools, including brand voice guidelines, to help accelerate content creation. With a click, you can generate on-brand email text or get suggestions for improving your copy. The editor's subject line assistant can also propose attention-grabbing subject lines tailored to your campaign.
Preview with real customer data. Test with live customer data by selecting a specific profile. Check that your template's dynamic products, personalized content, and CTAs are all rendering exactly as expected.
Check mobile rendering. All templates are mobile-friendly by default. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting.
Choose a template by use case. Filter by goal or use case, such as welcome series, promos, announcements, abandoned carts, or win-back campaigns, to see relevant templates built for that specific job.
Apply your global brand styles. Set your brand colors, fonts, and logo once in the brand style settings so they populate automatically across all templates.
Swap placeholder content. Use the drag-and-drop editor to swap in your own text, images, buttons, columns, and tables in a few clicks. Rearrange blocks visually so every template matches your brand.
Add dynamic personalization. Insert personalization tags for first name, location, purchase history, or any custom profile property.
Insert product blocks. Klaviyo connects directly to your ecommerce store, including Shopify, WooCommerce, and BigCommerce. You can insert dynamic product feeds or use AI recommendations to feature items your customers are most likely to buy.
Use AI to generate or refine copy. Klaviyo's email editor includes built-in AI tools, including brand voice guidelines, to help accelerate content creation. With a click, you can generate on-brand email text or get suggestions for improving your copy. The editor's subject line assistant can also propose attention-grabbing subject lines tailored to your campaign.
Preview with real customer data. Test with live customer data by selecting a specific profile. Check that your template's dynamic products, personalized content, and CTAs are all rendering exactly as expected.
Check mobile rendering. All templates are mobile-friendly by default. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting.
Using Dynamic Content Blocks to Personalize Templates
Static templates have a ceiling. The real performance gains come when you layer in dynamic content blocks that change based on who is receiving the email.
Klaviyo's dynamic blocks take personalization to the next level by allowing you to show different content to different users based on their behavior and profile data. You can use dynamic blocks to show product recommendations based on what a customer has previously purchased or browsed. This ensures content is tailored to each subscriber, increasing the chances of conversion.
Specific use cases include:
Location-based content: If you have a global audience, dynamic blocks can display different content based on the subscriber's location. You can show different offers, product recommendations, or even shipping information depending on geographic region.
Status-based offers: You can create dynamic blocks to show unique discount offers based on a user's status, such as new subscriber, repeat customer, or VIP.
Abandoned cart personalization: Within a metric-triggered flow, you can personalize email content based on the event that triggers the flow. For example, if someone starts a checkout, you can include product images and prices within an abandoned cart email to encourage recipients to return and finish their purchase. The dynamic table block automatically repeats with the information specified for each item in the cart.
The results from this approach are significant. Dynamic content blocks in Klaviyo transform static email templates into personalized experiences that adapt to each subscriber's behavior, preferences, and purchase history, with brands using dynamic content seeing 47% higher open rates and 152% higher click-through rates compared to generic campaigns.
For a broader look at personalization strategies, see our guide on email personalization techniques that boost conversions.
Connecting Templates to Flows and Automations
One of the clearest reasons Klaviyo email marketing templates outperform standalone campaign templates from other platforms is how tightly they integrate with automated flows.
Despite representing only 2% of volume, automated messages generated 37% of all email-attributed sales in 2024. This is where a well-built template library pays off most: consistent design across your welcome series, abandoned cart, post-purchase, and win-back flows signals professionalism and builds trust with every touchpoint.
Performance benchmarks from Klaviyo's data show welcome series achieving 45-50% open rates and 8-12% conversion rates, while abandoned cart flows reach 35-40% open rates with 15-20% conversion rates.
Klaviyo's AI also delivers each email at the optimal time for every subscriber based on their historical open and click behavior, so your emails land when people are most likely to engage.
For teams building out a welcome series specifically, our article on welcome email sequence best practices covers the sequence structure in detail.
A/B Testing Your Klaviyo Templates
Using Dynamic Content Blocks to Personalize Templates
Static templates have a ceiling. The real performance gains come when you layer in dynamic content blocks that change based on who is receiving the email.
Klaviyo's dynamic blocks take personalization to the next level by allowing you to show different content to different users based on their behavior and profile data. You can use dynamic blocks to show product recommendations based on what a customer has previously purchased or browsed. This ensures content is tailored to each subscriber, increasing the chances of conversion.
Specific use cases include:
Location-based content: If you have a global audience, dynamic blocks can display different content based on the subscriber's location. You can show different offers, product recommendations, or even shipping information depending on geographic region.
Status-based offers: You can create dynamic blocks to show unique discount offers based on a user's status, such as new subscriber, repeat customer, or VIP.
Abandoned cart personalization: Within a metric-triggered flow, you can personalize email content based on the event that triggers the flow. For example, if someone starts a checkout, you can include product images and prices within an abandoned cart email to encourage recipients to return and finish their purchase. The dynamic table block automatically repeats with the information specified for each item in the cart.
The results from this approach are significant. Dynamic content blocks in Klaviyo transform static email templates into personalized experiences that adapt to each subscriber's behavior, preferences, and purchase history, with brands using dynamic content seeing 47% higher open rates and 152% higher click-through rates compared to generic campaigns.
For a broader look at personalization strategies, see our guide on email personalization techniques that boost conversions.
Connecting Templates to Flows and Automations
One of the clearest reasons Klaviyo email marketing templates outperform standalone campaign templates from other platforms is how tightly they integrate with automated flows.
Despite representing only 2% of volume, automated messages generated 37% of all email-attributed sales in 2024. This is where a well-built template library pays off most: consistent design across your welcome series, abandoned cart, post-purchase, and win-back flows signals professionalism and builds trust with every touchpoint.
Performance benchmarks from Klaviyo's data show welcome series achieving 45-50% open rates and 8-12% conversion rates, while abandoned cart flows reach 35-40% open rates with 15-20% conversion rates.
Klaviyo's AI also delivers each email at the optimal time for every subscriber based on their historical open and click behavior, so your emails land when people are most likely to engage.
For teams building out a welcome series specifically, our article on welcome email sequence best practices covers the sequence structure in detail.
A/B Testing Your Klaviyo Templates
Design decisions should be driven by data, not opinion. Brands that regularly A/B test their emails achieve 83% higher ROI than those that never test. Companies that never test report average ROI of 2,300%, while those that test often achieve 4,200%.
Klaviyo's A/B testing features allow you to experiment with various email elements to refine your strategy for enhanced conversion rates. With Klaviyo, you can test dynamic content blocks, send times, audience segments, call-to-action buttons, overall content such as copy and design elements, and even subject lines.
Klaviyo also runs AI-powered A/B tests that predict the best-performing variant for each customer based on past engagement.
Practical elements worth testing in your templates:
Single-column vs. multi-column layouts
Text-forward vs. image-heavy designs
CTA button placement and copy
Subject line length and format
Personalized vs. generic product block placements
Use the data from each test to update your master templates, not just individual sends.
Template Best Practices That Drive Measurable Results
Good template design is not about aesthetics alone. It is about structure, load speed, accessibility, and conversion clarity. These are the practices that consistently produce better campaign performance:
Design decisions should be driven by data, not opinion. Brands that regularly A/B test their emails achieve 83% higher ROI than those that never test. Companies that never test report average ROI of 2,300%, while those that test often achieve 4,200%.
Klaviyo's A/B testing features allow you to experiment with various email elements to refine your strategy for enhanced conversion rates. With Klaviyo, you can test dynamic content blocks, send times, audience segments, call-to-action buttons, overall content such as copy and design elements, and even subject lines.
Klaviyo also runs AI-powered A/B tests that predict the best-performing variant for each customer based on past engagement.
Practical elements worth testing in your templates:
Single-column vs. multi-column layouts
Text-forward vs. image-heavy designs
CTA button placement and copy
Subject line length and format
Personalized vs. generic product block placements
Use the data from each test to update your master templates, not just individual sends.
Template Best Practices That Drive Measurable Results
Good template design is not about aesthetics alone. It is about structure, load speed, accessibility, and conversion clarity. These are the practices that consistently produce better campaign performance:
Lead with one clear CTA. Emails with a single, prominent call-to-action outperform those with multiple competing links.
Keep mobile in mind at every step. 50% of people will delete an email if it is not optimized for mobile.
Use AI image editing within templates. Klaviyo's Image Remix feature lets you edit images directly in the template editor: change backgrounds, swap colors, and add or remove objects with a simple prompt, with no extra design tools required.
Save reusable sections. Save whole sections as universal content that you can reuse and update across multiple templates. This keeps your header, footer, and promotional banner consistent without duplicating effort.
Segment before you send. Template quality alone does not determine performance. The right design paired with the wrong audience will underperform. See our guide on email list segmentation strategies that boost ROI for the segmentation side of the equation.
Track the right metrics. You can track open rates, click-through rates, conversions, and revenue directly in Klaviyo with built-in reporting. Connect template changes to revenue data, not just opens.
Lead with one clear CTA. Emails with a single, prominent call-to-action outperform those with multiple competing links.
Keep mobile in mind at every step. 50% of people will delete an email if it is not optimized for mobile.
Use AI image editing within templates. Klaviyo's Image Remix feature lets you edit images directly in the template editor: change backgrounds, swap colors, and add or remove objects with a simple prompt, with no extra design tools required.
Save reusable sections. Save whole sections as universal content that you can reuse and update across multiple templates. This keeps your header, footer, and promotional banner consistent without duplicating effort.
Segment before you send. Template quality alone does not determine performance. The right design paired with the wrong audience will underperform. See our guide on email list segmentation strategies that boost ROI for the segmentation side of the equation.
Track the right metrics. You can track open rates, click-through rates, conversions, and revenue directly in Klaviyo with built-in reporting. Connect template changes to revenue data, not just opens.
Frequently Asked Questions
How many email templates does Klaviyo offer?
Klaviyo offers over 160 customizable email templates to quickly and easily create stunning emails for any campaign. These span promotional, transactional, seasonal, and flow-based use cases, and are filterable by layout type and campaign goal.
Can I use custom HTML templates in Klaviyo?
Yes. Klaviyo's builder supports a hybrid template approach, letting you combine custom HTML with drag-and-drop tools in the same email. Designers and developers can craft custom sections with code, while marketers can still edit text and images through the visual editor. Klaviyo recommends using custom HTML only for technically savvy marketers or anyone who has access to a developer.
Are Klaviyo email templates mobile-responsive?
Yes, all templates are mobile-friendly by default. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting.
Can Klaviyo templates connect to Shopify product feeds?
Yes. Klaviyo connects directly to your ecommerce store, including Shopify, WooCommerce, and BigCommerce. You can insert dynamic product feeds or use AI recommendations to feature items your customers are most likely to buy. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what is happening in your store right now.
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Frequently Asked Questions
How many email templates does Klaviyo offer?
Klaviyo offers over 160 customizable email templates to quickly and easily create stunning emails for any campaign. These span promotional, transactional, seasonal, and flow-based use cases, and are filterable by layout type and campaign goal.
Can I use custom HTML templates in Klaviyo?
Yes. Klaviyo's builder supports a hybrid template approach, letting you combine custom HTML with drag-and-drop tools in the same email. Designers and developers can craft custom sections with code, while marketers can still edit text and images through the visual editor. Klaviyo recommends using custom HTML only for technically savvy marketers or anyone who has access to a developer.
Are Klaviyo email templates mobile-responsive?
Yes, all templates are mobile-friendly by default. Klaviyo automatically adjusts layouts for different screen sizes, so your emails look great on phones, tablets, and desktops without extra formatting.
Can Klaviyo templates connect to Shopify product feeds?
Yes. Klaviyo connects directly to your ecommerce store, including Shopify, WooCommerce, and BigCommerce. You can insert dynamic product feeds or use AI recommendations to feature items your customers are most likely to buy. Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what is happening in your store right now.
