Templates are organized by purpose, which makes it easy to find one that matches the intent of your campaign, with optimized CTA placement and layout. Once you select a template, you can click on text or images to edit them directly and drag additional elements into the preview area.

The brand assets feature lets you save logos, colors, and fonts for consistent campaigns, which speeds up production significantly if you run multiple campaigns per month.

Marketing Automation

Brevo offers excellent workflow-based automation. You can trigger campaign actions using your visitor's email and website engagement behavior, assign lead scores, and send transactional messages.

You can set up automated workflows to send emails based on specific triggers, such as a new subscriber joining your list, a customer making a purchase, or a special date like a birthday. For example, you can set up a welcome series for new subscribers, a thank-you email after a purchase, or a re-engagement campaign for inactive users.

For teams building out their first welcome sequence, our guide on welcome email sequence best practices pairs well with Brevo's automation builder.

Segmentation and Personalization

Brevo lets you segment contacts based on data like email behavior, purchase history, and website activity. You can create segments that update automatically as contacts meet or leave certain conditions.

Brevo allows you to add dynamic content and personalization tokens to your emails, making each message feel tailored to the individual recipient. You can use the recipient's name, purchase history, or other personal data to create a more personalized and engaging experience.

Effective segmentation is one of the highest-leverage moves in email marketing. If you want to go deeper on this topic, our article on email list segmentation strategies that boost ROI covers proven frameworks you can apply directly in Brevo.

AI Tools

Brevo's AI assistant offers tools to generate and refine email content, optimize send times based on user data or broader trends, and streamline customer support with chat summaries and drafted responses. Compared to other ESPs tested, these AI features feel more extensive and practical.

The Aura AI system can generate copy, auto-segment audiences, optimize send times, and deliver dynamic product recommendations.

Multi-Channel Capabilities

Beyond email, multi-channel marketing spans SMS, web push notifications, live chat, and WhatsApp campaigns.

Brevo even enables you to set campaigns to send according to each recipient's time zone, ensuring messages go out at the optimal time for maximum engagement. Note that the "Send at best time" feature requires a paid plan.

Built-In CRM

Aside from unlimited contacts, marketing automation, and web tracking, Brevo's free plan also comes with a built-in CRM. Most all-in-one email marketing services charge extra for this feature, so having it for free is a significant advantage.

Brevo Pricing: Plans and What You Get

Brevo's Marketing Platform plans are priced based on the number of emails sent per month, not on the size of your contact list. This is a meaningful structural difference from competitors like Mailchimp.

Brevo restructured its plan lineup in October 2025, replacing the old "Business" tier with a renamed "Standard" plan and introducing a new "Professional" plan for high-volume senders. There are now five tiers in total, each priced by monthly email volume. All paid plans come with a 10% discount when billed annually.

Here is a breakdown of the current tiers:

The Starter plan from $9/month removes the daily sending cap and raises the monthly limit, starting at 5,000 emails. Automation on this plan is still capped at 2,000 contacts, and removing Brevo's logo requires a $9/month add-on.

Moving up to Standard ($18/month) unlocks landing pages, A/B testing, advanced analytics, and full marketing automation without contact limits.

There are no contracts or hidden fees with Brevo. You may change plans or cancel at any time. A pay-as-you-go option is also available for infrequent senders, where credits do not expire.

How to Set Up Brevo: Step-by-Step

Getting started with Brevo email marketing takes less than 20 minutes for a basic setup.

1. Create your account. Head to brevo.com and click "Sign up for free." No credit card is required. You'll be asked simple questions: your name, email address, company name, and website.

2. Authenticate your domain. To boost the chances of your email campaigns reaching recipients' inboxes, set up your account properly. Use a professional email address and authenticate the domain linked to it. Doing so greatly improves email delivery success.

3. Import your contacts. You can quickly import contacts by uploading a CSV file or copying and pasting the information directly. This makes it easy to transfer contacts from other platforms or email providers.

4. Build your first campaign. Go to Marketing > Campaigns and click Create campaign > Email. Then configure the settings by clicking Start Designing to arrange your email campaign by dragging and dropping blocks of content, such as text, images, or buttons.

5. Set up a subject line and preview text. Click Add subject. In the Subject line field, enter a description of your email content in a few words. For guidance on getting subject lines right, see our article on email subject line best practices that boost open rates.

6. Build your first automation. Automation is where Brevo shines. Set up automated workflows to send emails based on specific triggers such as a new subscriber joining your list, a customer making a purchase, or a special date like a birthday.

7. Review your campaign report. After giving recipients time to engage, analyze your campaign report to see how it performed. The report shows key performance metrics such as opens, clicks, unsubscriptions, soft and hard bounces, and clicked links.

Brevo Email Deliverability: What to Expect

Deliverability is where Brevo's track record gets nuanced. Brevo made significant gains between 2020 and 2022, reaching a high point of 96.3% in March 2021. However, it then faced challenges, falling to an all-time low of 67.7% in June 2023.

More recent data shows improvement. Brevo currently holds a deliverability score of 92/100, representing overall excellent performance in testing conducted by EmailDeliverabilityReport. Separate testing found Brevo's email deliverability rate in 2025 at around 89%, specifically 89.1% as of February 2025.

Brevo has put solid deliverability foundations in place. They make it easy to set up authentication, offer tools to monitor performance, and provide guidance around best practices. Overall, Brevo gives you what you need to send reliably.

To protect your sender reputation inside Brevo, keep these thresholds in mind:

• An unsubscribe rate above 1% can lead to an account or email campaign suspension.
• A hard bounce rate above 2% can lead to an account or email campaign suspension.
• If your deliverability falls under 90%, take action immediately to improve future campaigns and prevent account suspension.

A marketing dashboard with analytics, representative of what Brevo's campaign reporting interface surfaces.

Who Should Use Brevo Email Marketing?

Brevo delivers impressive value to small and medium-sized businesses. It combines email, SMS, live chat, and a free CRM at prices that are hard to beat, especially for budget-conscious teams. Its strengths include automation, multi-channel campaigns, and generous contact storage.

As a small business on a budget that wanted access to advanced automations without the high cost of tools like GetResponse, Mailchimp, and ActiveCampaign, Brevo ticks both boxes: budget-friendly automations for relatively low-volume senders.

It is a weaker fit if you need a full CRM replacement. Brevo is not a full-featured CRM. It offers basic contact management with custom fields, tags, and segments, but lacks core CRM capabilities like deal pipelines, sales forecasting, task management, and advanced reporting.

On the downside, customer support is limited, and strict account rules can be frustrating. Overall, Brevo is best suited for businesses that want plenty of features at an affordable price, even if that means less hands-on support.

Brevo vs. Other Email Marketing Tools

If you're evaluating bravo email marketing against other platforms, the key differentiators come down to pricing model, feature depth, and multi-channel support.

• vs. Mailchimp: Brevo charges per email sent, not per contact, which is significantly cheaper for businesses with large lists that send infrequently. Mailchimp's contact-based pricing can escalate quickly.
• vs. ActiveCampaign: ActiveCampaign has deeper CRM and sales automation. Brevo wins on price for teams that don't need a full sales pipeline.
• vs. HubSpot: HubSpot offers a more complete CRM suite but costs significantly more. Brevo is better suited for teams focused purely on marketing execution.

Brevo's Marketplace offers 150-plus native integrations covering the essential business tools most SMBs use daily, with a 24-48 hour email response time, a comprehensive knowledge base with 200-plus articles and videos, and strong deliverability guidance.

For a look at how a social media-first tool handles email by comparison, see our review of HootSuite email marketing and its alternatives.

Frequently Asked Questions

Is "Bravo email marketing" the same as Brevo?

Yes. When people search for "bravo email marketing," they are almost always referring to Brevo (formerly Sendinblue). The names are frequently confused due to their similarity. Brevo went through a major revamp in May 2023, growing from a basic email tool into a full-scale operations platform.

Does Brevo have a free plan?

Yes. The free plan includes 300 emails per day, up to 100,000 contacts, and access to core tools including the drag-and-drop editor, basic automation, and the Aura AI email builder. However, advanced tools like landing pages and A/B testing require paid upgrades.

How good is Brevo's email deliverability?

Brevo currently holds a deliverability rating of 92/100, representing overall excellent performance in independent testing. However, its rates have varied historically, reaching a low of 67.7% in mid-2023 before recovering. Authenticating your domain and keeping bounce rates below 2% are the two most important steps to protect your inbox placement.

What is Brevo's pricing model?

Brevo's Marketing Platform plans are priced based on the number of emails sent per month, not on the number of contacts you store. The Starter plan starts from $9/month and removes the daily sending cap. Standard at $18/month unlocks landing pages, A/B testing, advanced analytics, and full marketing automation without contact limits. A pay-as-you-go credit option is also available for low-frequency senders.

Can Brevo handle SMS and WhatsApp marketing too?

Yes. Beyond email, Brevo's multi-channel marketing spans SMS, web push notifications, live chat, and WhatsApp campaigns. WhatsApp features are more restricted, available only on Professional and Enterprise plans. SMS credits are purchased separately based on destination country.

Templates are organized by purpose, which makes it easy to find one that matches the intent of your campaign, with optimized CTA placement and layout. Once you select a template, you can click on text or images to edit them directly and drag additional elements into the preview area.

The brand assets feature lets you save logos, colors, and fonts for consistent campaigns, which speeds up production significantly if you run multiple campaigns per month.

Marketing Automation

Brevo offers excellent workflow-based automation. You can trigger campaign actions using your visitor's email and website engagement behavior, assign lead scores, and send transactional messages.

You can set up automated workflows to send emails based on specific triggers, such as a new subscriber joining your list, a customer making a purchase, or a special date like a birthday. For example, you can set up a welcome series for new subscribers, a thank-you email after a purchase, or a re-engagement campaign for inactive users.

For teams building out their first welcome sequence, our guide on welcome email sequence best practices pairs well with Brevo's automation builder.

Segmentation and Personalization

Brevo lets you segment contacts based on data like email behavior, purchase history, and website activity. You can create segments that update automatically as contacts meet or leave certain conditions.

Brevo allows you to add dynamic content and personalization tokens to your emails, making each message feel tailored to the individual recipient. You can use the recipient's name, purchase history, or other personal data to create a more personalized and engaging experience.

Effective segmentation is one of the highest-leverage moves in email marketing. If you want to go deeper on this topic, our article on email list segmentation strategies that boost ROI covers proven frameworks you can apply directly in Brevo.

AI Tools

Brevo's AI assistant offers tools to generate and refine email content, optimize send times based on user data or broader trends, and streamline customer support with chat summaries and drafted responses. Compared to other ESPs tested, these AI features feel more extensive and practical.

The Aura AI system can generate copy, auto-segment audiences, optimize send times, and deliver dynamic product recommendations.

Multi-Channel Capabilities

Beyond email, multi-channel marketing spans SMS, web push notifications, live chat, and WhatsApp campaigns.

Brevo even enables you to set campaigns to send according to each recipient's time zone, ensuring messages go out at the optimal time for maximum engagement. Note that the "Send at best time" feature requires a paid plan.

Built-In CRM

Aside from unlimited contacts, marketing automation, and web tracking, Brevo's free plan also comes with a built-in CRM. Most all-in-one email marketing services charge extra for this feature, so having it for free is a significant advantage.

Brevo Pricing: Plans and What You Get

Brevo's Marketing Platform plans are priced based on the number of emails sent per month, not on the size of your contact list. This is a meaningful structural difference from competitors like Mailchimp.

Brevo restructured its plan lineup in October 2025, replacing the old "Business" tier with a renamed "Standard" plan and introducing a new "Professional" plan for high-volume senders. There are now five tiers in total, each priced by monthly email volume. All paid plans come with a 10% discount when billed annually.

Here is a breakdown of the current tiers:

The Starter plan from $9/month removes the daily sending cap and raises the monthly limit, starting at 5,000 emails. Automation on this plan is still capped at 2,000 contacts, and removing Brevo's logo requires a $9/month add-on.

Moving up to Standard ($18/month) unlocks landing pages, A/B testing, advanced analytics, and full marketing automation without contact limits.

There are no contracts or hidden fees with Brevo. You may change plans or cancel at any time. A pay-as-you-go option is also available for infrequent senders, where credits do not expire.

How to Set Up Brevo: Step-by-Step

Getting started with Brevo email marketing takes less than 20 minutes for a basic setup.

1. Create your account. Head to brevo.com and click "Sign up for free." No credit card is required. You'll be asked simple questions: your name, email address, company name, and website.

2. Authenticate your domain. To boost the chances of your email campaigns reaching recipients' inboxes, set up your account properly. Use a professional email address and authenticate the domain linked to it. Doing so greatly improves email delivery success.

3. Import your contacts. You can quickly import contacts by uploading a CSV file or copying and pasting the information directly. This makes it easy to transfer contacts from other platforms or email providers.

4. Build your first campaign. Go to Marketing > Campaigns and click Create campaign > Email. Then configure the settings by clicking Start Designing to arrange your email campaign by dragging and dropping blocks of content, such as text, images, or buttons.

5. Set up a subject line and preview text. Click Add subject. In the Subject line field, enter a description of your email content in a few words. For guidance on getting subject lines right, see our article on email subject line best practices that boost open rates.

6. Build your first automation. Automation is where Brevo shines. Set up automated workflows to send emails based on specific triggers such as a new subscriber joining your list, a customer making a purchase, or a special date like a birthday.

7. Review your campaign report. After giving recipients time to engage, analyze your campaign report to see how it performed. The report shows key performance metrics such as opens, clicks, unsubscriptions, soft and hard bounces, and clicked links.

Brevo Email Deliverability: What to Expect

Deliverability is where Brevo's track record gets nuanced. Brevo made significant gains between 2020 and 2022, reaching a high point of 96.3% in March 2021. However, it then faced challenges, falling to an all-time low of 67.7% in June 2023.

More recent data shows improvement. Brevo currently holds a deliverability score of 92/100, representing overall excellent performance in testing conducted by EmailDeliverabilityReport. Separate testing found Brevo's email deliverability rate in 2025 at around 89%, specifically 89.1% as of February 2025.

Brevo has put solid deliverability foundations in place. They make it easy to set up authentication, offer tools to monitor performance, and provide guidance around best practices. Overall, Brevo gives you what you need to send reliably.

To protect your sender reputation inside Brevo, keep these thresholds in mind:

• An unsubscribe rate above 1% can lead to an account or email campaign suspension.
• A hard bounce rate above 2% can lead to an account or email campaign suspension.
• If your deliverability falls under 90%, take action immediately to improve future campaigns and prevent account suspension.

A marketing dashboard with analytics, representative of what Brevo's campaign reporting interface surfaces.

Who Should Use Brevo Email Marketing?

Brevo delivers impressive value to small and medium-sized businesses. It combines email, SMS, live chat, and a free CRM at prices that are hard to beat, especially for budget-conscious teams. Its strengths include automation, multi-channel campaigns, and generous contact storage.

As a small business on a budget that wanted access to advanced automations without the high cost of tools like GetResponse, Mailchimp, and ActiveCampaign, Brevo ticks both boxes: budget-friendly automations for relatively low-volume senders.

It is a weaker fit if you need a full CRM replacement. Brevo is not a full-featured CRM. It offers basic contact management with custom fields, tags, and segments, but lacks core CRM capabilities like deal pipelines, sales forecasting, task management, and advanced reporting.

On the downside, customer support is limited, and strict account rules can be frustrating. Overall, Brevo is best suited for businesses that want plenty of features at an affordable price, even if that means less hands-on support.

Brevo vs. Other Email Marketing Tools

If you're evaluating bravo email marketing against other platforms, the key differentiators come down to pricing model, feature depth, and multi-channel support.

• vs. Mailchimp: Brevo charges per email sent, not per contact, which is significantly cheaper for businesses with large lists that send infrequently. Mailchimp's contact-based pricing can escalate quickly.
• vs. ActiveCampaign: ActiveCampaign has deeper CRM and sales automation. Brevo wins on price for teams that don't need a full sales pipeline.
• vs. HubSpot: HubSpot offers a more complete CRM suite but costs significantly more. Brevo is better suited for teams focused purely on marketing execution.

Brevo's Marketplace offers 150-plus native integrations covering the essential business tools most SMBs use daily, with a 24-48 hour email response time, a comprehensive knowledge base with 200-plus articles and videos, and strong deliverability guidance.

For a look at how a social media-first tool handles email by comparison, see our review of HootSuite email marketing and its alternatives.

Frequently Asked Questions

Is "Bravo email marketing" the same as Brevo?

Yes. When people search for "bravo email marketing," they are almost always referring to Brevo (formerly Sendinblue). The names are frequently confused due to their similarity. Brevo went through a major revamp in May 2023, growing from a basic email tool into a full-scale operations platform.

Does Brevo have a free plan?

Yes. The free plan includes 300 emails per day, up to 100,000 contacts, and access to core tools including the drag-and-drop editor, basic automation, and the Aura AI email builder. However, advanced tools like landing pages and A/B testing require paid upgrades.

How good is Brevo's email deliverability?

Brevo currently holds a deliverability rating of 92/100, representing overall excellent performance in independent testing. However, its rates have varied historically, reaching a low of 67.7% in mid-2023 before recovering. Authenticating your domain and keeping bounce rates below 2% are the two most important steps to protect your inbox placement.

What is Brevo's pricing model?

Brevo's Marketing Platform plans are priced based on the number of emails sent per month, not on the number of contacts you store. The Starter plan starts from $9/month and removes the daily sending cap. Standard at $18/month unlocks landing pages, A/B testing, advanced analytics, and full marketing automation without contact limits. A pay-as-you-go credit option is also available for low-frequency senders.

Can Brevo handle SMS and WhatsApp marketing too?

Yes. Beyond email, Brevo's multi-channel marketing spans SMS, web push notifications, live chat, and WhatsApp campaigns. WhatsApp features are more restricted, available only on Professional and Enterprise plans. SMS credits are purchased separately based on destination country.