Email marketing delivers an average return of $42 for every $1 spent, according to Forbes data cited by Increv. Choosing the right platform to capture that ROI matters. If you run your business on Squarespace, the built-in Email Campaigns tool is the obvious first stop, but it is not an obvious fit for everyone. This Squarespace email marketing review breaks down exactly what the platform does well, where it falls short, and who should use it in 2024.
Key Takeaways
Squarespace Email Campaigns lets you create and send emails right from your site's dashboard, pulling in your logo, blog posts, and product content with minimal fuss.
Pricing plans run from $5/month (Starter: 3 campaigns, 500 emails) to $48/month (Max: unlimited campaigns, 250,000 emails), all on an annual billing basis.
Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers.
You can't A/B test automated emails, there's no option to run multi-trigger workflows, and you can't start an automation from scratch; everything runs through pre-built templates.
The platform suits Squarespace site owners sending basic newsletters or simple automated emails, but growth-focused teams will hit a ceiling fast.
What Is Squarespace Email Campaigns?
Squarespace promises to make email marketing as polished as your website, with a built-in tool designed specifically for Squarespace users. Called "Email Campaigns," this add-on lets you create and send emails right from your site's dashboard, pulling in your logo, blog posts, and product content with minimal fuss.
It is only available if you already have a Squarespace subscription (or a standalone Acuity Scheduling account). It is an extension of your existing plan, and the cost is added on top of whatever you are already paying for your website.
In recent years, Squarespace has gradually been adding new functionality to the platform, aiming to transform it from a tool for creating simple websites into an all-in-one digital marketing platform, one that allows you to manage your content, sell goods, and send e-newsletters without ever leaving its interface. That ambition is admirable, but it creates a tension: a product built around website aesthetics trying to double as a serious email marketing tool.
Email marketing delivers an average return of $42 for every $1 spent, according to Forbes data cited by Increv. Choosing the right platform to capture that ROI matters. If you run your business on Squarespace, the built-in Email Campaigns tool is the obvious first stop, but it is not an obvious fit for everyone. This Squarespace email marketing review breaks down exactly what the platform does well, where it falls short, and who should use it in 2024.
Key Takeaways
Squarespace Email Campaigns lets you create and send emails right from your site's dashboard, pulling in your logo, blog posts, and product content with minimal fuss.
Pricing plans run from $5/month (Starter: 3 campaigns, 500 emails) to $48/month (Max: unlimited campaigns, 250,000 emails), all on an annual billing basis.
Squarespace lacks key email marketing features such as A/B testing, advanced audience tagging, email sequences, and triggers.
You can't A/B test automated emails, there's no option to run multi-trigger workflows, and you can't start an automation from scratch; everything runs through pre-built templates.
The platform suits Squarespace site owners sending basic newsletters or simple automated emails, but growth-focused teams will hit a ceiling fast.
What Is Squarespace Email Campaigns?
Squarespace promises to make email marketing as polished as your website, with a built-in tool designed specifically for Squarespace users. Called "Email Campaigns," this add-on lets you create and send emails right from your site's dashboard, pulling in your logo, blog posts, and product content with minimal fuss.
It is only available if you already have a Squarespace subscription (or a standalone Acuity Scheduling account). It is an extension of your existing plan, and the cost is added on top of whatever you are already paying for your website.
In recent years, Squarespace has gradually been adding new functionality to the platform, aiming to transform it from a tool for creating simple websites into an all-in-one digital marketing platform, one that allows you to manage your content, sell goods, and send e-newsletters without ever leaving its interface. That ambition is admirable, but it creates a tension: a product built around website aesthetics trying to double as a serious email marketing tool.
Squarespace Email Marketing Pricing
Squarespace Email Campaigns has four annual plans: Starter at $5/month (3 campaigns, 500 emails, no automation), Core at $10/month (5 campaigns, 5,000 emails, with automation), Pro at $24/month (20 campaigns, 50,000 emails), and Max at $48/month (unlimited campaigns, 250,000 emails). Paying monthly increases costs by approximately 29%.
There is no limit to the number of contacts you can have on an individual mailing list, but mailing list size cannot override plan send limits. For example, a mailing list with 510 contacts on the Starter plan exceeds your monthly send limit, so you cannot send to that entire list.
A key distinction: the plan you choose affects your monthly send limit and your ability to remove the branding text that appears at the bottom of emails. On the 500 email sends plan, you cannot remove the "Powered by Squarespace" text; you can remove it on all other plans.
The low monthly cost is appealing, but the strict email sending caps can quickly become a roadblock for any business with a growing list. For most businesses, the Campaigns Starter does not make sense because it is very limiting, but Campaigns Core is a solid starting plan, especially since it includes unlimited automated campaigns.
Features: What You Actually Get
Email Builder and Templates
A major selling point for Squarespace Email Campaigns is the array of attractive email templates for a variety of campaign types and customer behaviors.
The email builder is refreshingly simple. Editing feels intuitive: hover over any section to add content blocks, update text, tweak fonts, or drop in images. If you have built a Squarespace site before, the experience will feel familiar.
The "Quickly match your site" option is a handy feature, enabling you to apply your site's logo and color themes to your email template in one click.
However, the builder has real limits. The builder lacks more interactive newsletter blocks. There is no functionality to add quizzes, surveys, countdown timers, or events. These types of features can boost engagement, and their absence means Squarespace campaigns are limited to static content only.
Automation
Squarespace Email Campaigns does offer automation, but the features depend heavily on the plan you are on. During the free trial, you get access to basic automated campaigns like abandoned cart recovery and review request emails. They are useful for simple follow-ups, but options are limited unless you upgrade.
You will only unlock email automation on the Core plan or higher. From there, you can choose from six types of automated campaigns, including sign-up triggers (new subscribers, subscriber rewards, and check-ins) and purchase triggers (customer thank-you emails, product recommendations, and coupons).
For anyone looking to build a proper welcome email sequence or behavioral nurture flow, this is a significant gap. Even with the expanded automation library, it stays fairly basic. You cannot A/B test automated emails, there is no option to run multi-trigger workflows, you cannot start an automation from scratch, and everything runs through pre-built templates. It is quick to set up, but not ideal if you are looking for flexibility or customization.
Segmentation
Squarespace makes it easy to organize your audience with smart segments. These are pre-built categories like new subscribers, repeat customers, and potential customers, which show up right inside the "Lists and Segments" panel.
You can also create your own mailing lists or filter contacts using tags, which gives you some flexibility. This is great if you are new to email marketing, but potentially limiting if you want deep segmentation based on behavior or engagement.
That matters because segmented campaigns achieve 14% higher open rates and 28% better click rates compared to generic sends, and advanced segmentation can boost revenue by up to 760%. If email list segmentation strategies are central to your growth plan, Squarespace's basic tagging system will not be enough.
Analytics
Beyond sending emails, you get access to built-in analytics to see how your campaigns perform. You can track open rates, click-throughs, and unsubscribes to understand what content resonates with your audience. This data helps you refine your strategy and make more informed decisions.
The Contacts dashboard gives you a snapshot of your audience with basic insights: total contacts, number of subscribers, customer count, and weekly growth. It is a nice at-a-glance view, but if you are after more detailed reporting, like engagement by segment or subscriber lifetime value, you will not find it here.
Once you enter your sender details, you will be prompted to verify your domain. A verification code lands straight in your inbox, making this step quick to complete. You will also get a reminder inside the email editor to authenticate your domain properly. Authenticated emails are far less likely to end up in spam folders, and it is a small step that makes a significant impact on your deliverability.
Even though Squarespace handles your website, your email deliverability depends on proper DNS configuration. Setting up SPF, DKIM, and DMARC records for your sending domain and checking your setup with deliverability tools before launching campaigns is essential.
The average deliverability rate sits at 85% in 2024, heavily influenced by authentication protocols like DMARC, SPF, and DKIM. Brands that implement proper authentication see deliverability rates above 90%, while those without proper setup struggle with inbox placement.
Squarespace Email Marketing: Pros and Cons
What Works Well
The biggest advantage is its smooth integration with your website. Because it is a native tool, adding email signup forms to your footer, contact page, or as a pop-up is incredibly simple.
The fees are competitive compared to other email service providers. Plans start at only $5 a month, and the most expensive plan is $48 a month, offering unlimited subscribers and up to 250,000 email sends.
Using one centralized service to manage both your website and email marketing is genuinely appealing for existing Squarespace account holders.
If you blog on Squarespace, incorporating your blog posts into email campaigns is dead simple, since it is all part of the same platform and the email tool knows where your posts are.
Where It Falls Short
There are no split testing features. Unlike dedicated email marketing solutions, you cannot set up A/B tests to see which subject lines, sender names, or content generate the most open rates or click-throughs.
Squarespace offers basic subscriber tagging, but there are no advanced segmentation features such as filtering by location, on-site behavior, or purchase history. This makes it harder to send personalized or highly targeted campaigns. If your strategy depends on sending the right message to the right person at the right time, this could be a significant limitation.
The platform lacks the features needed for serious outreach where deliverability and detailed analytics are critical. Marketers who need to A/B test different subject lines, use custom HTML, or manage large lists will find it restrictive.
There is no option to use custom code or upload your own custom email layout, so other than colors and fonts, the design of Squarespace's emails is on the simpler side.
Who Should Use Squarespace Email Campaigns?
It is a solid choice for businesses on a tight budget that need to send simple newsletters or automated welcome emails. The features are straightforward and cover the essentials without overwhelming you.
Email Campaigns are a great starting point for business owners who simply need to send weekly or monthly newsletters to a smaller audience.
Squarespace Email Campaigns fits well if you:
Already run your website on Squarespace and want one dashboard for everything
Have a list under 5,000 subscribers and send a few campaigns per month
Prioritize branded design over marketing depth
Are just starting with email and want low setup friction
It is the wrong fit if you:
Need complex automation sequences, advanced audience segmentation, or high-volume campaigns, as you will quickly hit a ceiling.
Rely on A/B testing to improve subject lines and content performance
Want behavior-triggered workflows beyond a simple welcome or cart recovery email
Are running an ecommerce operation that needs post-purchase sequences at scale (see our ecommerce email marketing guide for what a mature setup looks like)
It is also worth noting that Squarespace Email Campaigns is only available to Squarespace site owners. You cannot embed Squarespace signup forms on non-Squarespace sites, so the tool makes little sense if your website lives elsewhere.
Squarespace vs. Dedicated Email Platforms
When you place Squarespace Email Campaigns next to other email marketing platforms, the differences become clear. It is a solid choice for businesses on a tight budget sending simple newsletters or automated welcome emails. The features are straightforward and cover the essentials without overwhelming you. However, if you are looking for advanced segmentation, complex automation workflows, or A/B testing capabilities, you will find it lacking.
Platforms like Mailerlite, Brevo, ActiveCampaign, and Kit offer significantly deeper automation, real behavioral segmentation, and multi-step workflows. Without key marketing features like advanced email automation, user segmentation, and useful reports, branching out to one of these dedicated platforms may be worth it for businesses with complex marketing needs.
The trade-off is integration effort. With a dedicated ESP, you will need to connect it to your Squarespace site via a third-party form block or Zapier workflow. That adds setup time, but for most businesses focused on email ROI, it is worth it.
Frequently Asked Questions
Does Squarespace have email marketing?
Yes. Squarespace not only offers integration with popular email platforms such as Mailchimp, Google Drive, or Zapier, but also offers its own native platform called Squarespace Email Campaigns. It is an add-on to your website subscription, billed separately.
How much does Squarespace email marketing cost?
Annual plans start at $5/month (Starter: 3 campaigns, 500 emails), $10/month (Core: 5 campaigns, 5,000 emails), $24/month (Pro: 20 campaigns, 50,000 emails), and $48/month (Max: unlimited campaigns, 250,000 emails). Monthly billing increases costs by approximately 29%.
Does Squarespace Email Campaigns support automation?
Squarespace Email Campaigns does offer automation, but features depend heavily on your plan. During the free trial, you get basic automations like abandoned cart recovery and review requests. Paid plans unlock a wider library covering triggers like welcoming new subscribers. That said, even with the expanded library, automation stays fairly basic.
Can I use Squarespace Email Campaigns without a Squarespace website?
No. Squarespace Email Campaigns is only available to Squarespace site owners. You cannot embed Squarespace signup forms on non-Squarespace sites, so it makes little sense for users who do not have an active Squarespace website.
Is Squarespace Email Campaigns good for ecommerce?
Basic automation includes welcome emails and cart recovery on Commerce plans, and for stores just getting started it requires zero additional setup. But the automation, segmentation, and analytics are limited compared to dedicated platforms, and the built-in tool handles basic newsletters well but stores outgrow it quickly once they need more.
Squarespace Email Marketing Pricing
Squarespace Email Campaigns has four annual plans: Starter at $5/month (3 campaigns, 500 emails, no automation), Core at $10/month (5 campaigns, 5,000 emails, with automation), Pro at $24/month (20 campaigns, 50,000 emails), and Max at $48/month (unlimited campaigns, 250,000 emails). Paying monthly increases costs by approximately 29%.
There is no limit to the number of contacts you can have on an individual mailing list, but mailing list size cannot override plan send limits. For example, a mailing list with 510 contacts on the Starter plan exceeds your monthly send limit, so you cannot send to that entire list.
A key distinction: the plan you choose affects your monthly send limit and your ability to remove the branding text that appears at the bottom of emails. On the 500 email sends plan, you cannot remove the "Powered by Squarespace" text; you can remove it on all other plans.
The low monthly cost is appealing, but the strict email sending caps can quickly become a roadblock for any business with a growing list. For most businesses, the Campaigns Starter does not make sense because it is very limiting, but Campaigns Core is a solid starting plan, especially since it includes unlimited automated campaigns.
Features: What You Actually Get
Email Builder and Templates
A major selling point for Squarespace Email Campaigns is the array of attractive email templates for a variety of campaign types and customer behaviors.
The email builder is refreshingly simple. Editing feels intuitive: hover over any section to add content blocks, update text, tweak fonts, or drop in images. If you have built a Squarespace site before, the experience will feel familiar.
The "Quickly match your site" option is a handy feature, enabling you to apply your site's logo and color themes to your email template in one click.
However, the builder has real limits. The builder lacks more interactive newsletter blocks. There is no functionality to add quizzes, surveys, countdown timers, or events. These types of features can boost engagement, and their absence means Squarespace campaigns are limited to static content only.
Automation
Squarespace Email Campaigns does offer automation, but the features depend heavily on the plan you are on. During the free trial, you get access to basic automated campaigns like abandoned cart recovery and review request emails. They are useful for simple follow-ups, but options are limited unless you upgrade.
You will only unlock email automation on the Core plan or higher. From there, you can choose from six types of automated campaigns, including sign-up triggers (new subscribers, subscriber rewards, and check-ins) and purchase triggers (customer thank-you emails, product recommendations, and coupons).
For anyone looking to build a proper welcome email sequence or behavioral nurture flow, this is a significant gap. Even with the expanded automation library, it stays fairly basic. You cannot A/B test automated emails, there is no option to run multi-trigger workflows, you cannot start an automation from scratch, and everything runs through pre-built templates. It is quick to set up, but not ideal if you are looking for flexibility or customization.
Segmentation
Squarespace makes it easy to organize your audience with smart segments. These are pre-built categories like new subscribers, repeat customers, and potential customers, which show up right inside the "Lists and Segments" panel.
You can also create your own mailing lists or filter contacts using tags, which gives you some flexibility. This is great if you are new to email marketing, but potentially limiting if you want deep segmentation based on behavior or engagement.
That matters because segmented campaigns achieve 14% higher open rates and 28% better click rates compared to generic sends, and advanced segmentation can boost revenue by up to 760%. If email list segmentation strategies are central to your growth plan, Squarespace's basic tagging system will not be enough.
Analytics
Beyond sending emails, you get access to built-in analytics to see how your campaigns perform. You can track open rates, click-throughs, and unsubscribes to understand what content resonates with your audience. This data helps you refine your strategy and make more informed decisions.
The Contacts dashboard gives you a snapshot of your audience with basic insights: total contacts, number of subscribers, customer count, and weekly growth. It is a nice at-a-glance view, but if you are after more detailed reporting, like engagement by segment or subscriber lifetime value, you will not find it here.
Once you enter your sender details, you will be prompted to verify your domain. A verification code lands straight in your inbox, making this step quick to complete. You will also get a reminder inside the email editor to authenticate your domain properly. Authenticated emails are far less likely to end up in spam folders, and it is a small step that makes a significant impact on your deliverability.
Even though Squarespace handles your website, your email deliverability depends on proper DNS configuration. Setting up SPF, DKIM, and DMARC records for your sending domain and checking your setup with deliverability tools before launching campaigns is essential.
The average deliverability rate sits at 85% in 2024, heavily influenced by authentication protocols like DMARC, SPF, and DKIM. Brands that implement proper authentication see deliverability rates above 90%, while those without proper setup struggle with inbox placement.
Squarespace Email Marketing: Pros and Cons
What Works Well
The biggest advantage is its smooth integration with your website. Because it is a native tool, adding email signup forms to your footer, contact page, or as a pop-up is incredibly simple.
The fees are competitive compared to other email service providers. Plans start at only $5 a month, and the most expensive plan is $48 a month, offering unlimited subscribers and up to 250,000 email sends.
Using one centralized service to manage both your website and email marketing is genuinely appealing for existing Squarespace account holders.
If you blog on Squarespace, incorporating your blog posts into email campaigns is dead simple, since it is all part of the same platform and the email tool knows where your posts are.
Where It Falls Short
There are no split testing features. Unlike dedicated email marketing solutions, you cannot set up A/B tests to see which subject lines, sender names, or content generate the most open rates or click-throughs.
Squarespace offers basic subscriber tagging, but there are no advanced segmentation features such as filtering by location, on-site behavior, or purchase history. This makes it harder to send personalized or highly targeted campaigns. If your strategy depends on sending the right message to the right person at the right time, this could be a significant limitation.
The platform lacks the features needed for serious outreach where deliverability and detailed analytics are critical. Marketers who need to A/B test different subject lines, use custom HTML, or manage large lists will find it restrictive.
There is no option to use custom code or upload your own custom email layout, so other than colors and fonts, the design of Squarespace's emails is on the simpler side.
Who Should Use Squarespace Email Campaigns?
It is a solid choice for businesses on a tight budget that need to send simple newsletters or automated welcome emails. The features are straightforward and cover the essentials without overwhelming you.
Email Campaigns are a great starting point for business owners who simply need to send weekly or monthly newsletters to a smaller audience.
Squarespace Email Campaigns fits well if you:
Already run your website on Squarespace and want one dashboard for everything
Have a list under 5,000 subscribers and send a few campaigns per month
Prioritize branded design over marketing depth
Are just starting with email and want low setup friction
It is the wrong fit if you:
Need complex automation sequences, advanced audience segmentation, or high-volume campaigns, as you will quickly hit a ceiling.
Rely on A/B testing to improve subject lines and content performance
Want behavior-triggered workflows beyond a simple welcome or cart recovery email
Are running an ecommerce operation that needs post-purchase sequences at scale (see our ecommerce email marketing guide for what a mature setup looks like)
It is also worth noting that Squarespace Email Campaigns is only available to Squarespace site owners. You cannot embed Squarespace signup forms on non-Squarespace sites, so the tool makes little sense if your website lives elsewhere.
Squarespace vs. Dedicated Email Platforms
When you place Squarespace Email Campaigns next to other email marketing platforms, the differences become clear. It is a solid choice for businesses on a tight budget sending simple newsletters or automated welcome emails. The features are straightforward and cover the essentials without overwhelming you. However, if you are looking for advanced segmentation, complex automation workflows, or A/B testing capabilities, you will find it lacking.
Platforms like Mailerlite, Brevo, ActiveCampaign, and Kit offer significantly deeper automation, real behavioral segmentation, and multi-step workflows. Without key marketing features like advanced email automation, user segmentation, and useful reports, branching out to one of these dedicated platforms may be worth it for businesses with complex marketing needs.
The trade-off is integration effort. With a dedicated ESP, you will need to connect it to your Squarespace site via a third-party form block or Zapier workflow. That adds setup time, but for most businesses focused on email ROI, it is worth it.
Frequently Asked Questions
Does Squarespace have email marketing?
Yes. Squarespace not only offers integration with popular email platforms such as Mailchimp, Google Drive, or Zapier, but also offers its own native platform called Squarespace Email Campaigns. It is an add-on to your website subscription, billed separately.
How much does Squarespace email marketing cost?
Annual plans start at $5/month (Starter: 3 campaigns, 500 emails), $10/month (Core: 5 campaigns, 5,000 emails), $24/month (Pro: 20 campaigns, 50,000 emails), and $48/month (Max: unlimited campaigns, 250,000 emails). Monthly billing increases costs by approximately 29%.
Does Squarespace Email Campaigns support automation?
Squarespace Email Campaigns does offer automation, but features depend heavily on your plan. During the free trial, you get basic automations like abandoned cart recovery and review requests. Paid plans unlock a wider library covering triggers like welcoming new subscribers. That said, even with the expanded library, automation stays fairly basic.
Can I use Squarespace Email Campaigns without a Squarespace website?
No. Squarespace Email Campaigns is only available to Squarespace site owners. You cannot embed Squarespace signup forms on non-Squarespace sites, so it makes little sense for users who do not have an active Squarespace website.
Is Squarespace Email Campaigns good for ecommerce?
Basic automation includes welcome emails and cart recovery on Commerce plans, and for stores just getting started it requires zero additional setup. But the automation, segmentation, and analytics are limited compared to dedicated platforms, and the built-in tool handles basic newsletters well but stores outgrow it quickly once they need more.
