Find the best email marketing template providers for your campaigns. Compare features, pricing, and ease of use to choose the right platform for your business.
Choosing the right email marketing template provider can be the difference between campaigns that convert and ones that quietly miss the mark. Email is the most effective marketing channel for 42% of marketers, far ahead of social media and paid search, and in 2024, 50% of consumers reported purchasing directly from an email. That kind of performance starts with the platform behind your campaigns, and specifically with the template tools it puts in your hands.
This guide covers the top email marketing template providers in 2024, what each one does well, who it fits, and what to watch out for before you commit.
Key Takeaways
On average, businesses earn about $36 for every $1 they spend on email marketing.
Template quality, drag-and-drop editors, and design flexibility vary significantly between providers.
The best provider depends on your use case: ecommerce, B2B, small business, or enterprise.
Automated emails boost email sends by 99.2% and email open rates by 91.5%, making automation features a critical part of any template evaluation.
Deliverability, pricing structure, and integration depth matter just as much as template design.
What to Look for in an Email Template Provider
Before comparing platforms, it helps to know what actually drives results. Although ESPs seem to offer similar core features, when you dig deeper you'll notice that the types of features from each provider vary a lot, and depending on your goals, the feature set will make a big difference in the success of your campaigns.
The core criteria worth evaluating:
Template library size and quality: The range of professionally designed, responsive templates available
Editor type: Drag-and-drop vs. HTML vs. both
Automation support: Whether templates connect to automated workflows
Personalization and dynamic content: How far you can tailor content per segment
Deliverability: Whether your emails reach the inbox
Pricing structure: Per-contact, per-email, or flat-rate
Find the best email marketing template providers for your campaigns. Compare features, pricing, and ease of use to choose the right platform for your business.
Choosing the right email marketing template provider can be the difference between campaigns that convert and ones that quietly miss the mark. Email is the most effective marketing channel for 42% of marketers, far ahead of social media and paid search, and in 2024, 50% of consumers reported purchasing directly from an email. That kind of performance starts with the platform behind your campaigns, and specifically with the template tools it puts in your hands.
This guide covers the top email marketing template providers in 2024, what each one does well, who it fits, and what to watch out for before you commit.
Key Takeaways
On average, businesses earn about $36 for every $1 they spend on email marketing.
Template quality, drag-and-drop editors, and design flexibility vary significantly between providers.
The best provider depends on your use case: ecommerce, B2B, small business, or enterprise.
Automated emails boost email sends by 99.2% and email open rates by 91.5%, making automation features a critical part of any template evaluation.
Deliverability, pricing structure, and integration depth matter just as much as template design.
What to Look for in an Email Template Provider
Before comparing platforms, it helps to know what actually drives results. Although ESPs seem to offer similar core features, when you dig deeper you'll notice that the types of features from each provider vary a lot, and depending on your goals, the feature set will make a big difference in the success of your campaigns.
The core criteria worth evaluating:
Template library size and quality: The range of professionally designed, responsive templates available
Editor type: Drag-and-drop vs. HTML vs. both
Automation support: Whether templates connect to automated workflows
Personalization and dynamic content: How far you can tailor content per segment
Deliverability: Whether your emails reach the inbox
Pricing structure: Per-contact, per-email, or flat-rate
A strong template setup paired with email list segmentation strategies and proper personalization gives your campaigns the best chance of performing well across every send.
1. Mailchimp: Best for Beginners and Small Teams
Mailchimp has dominated the email marketing space for good reason. Its drag-and-drop editor makes creating beautiful emails effortless, even for design novices, and the platform excels in template variety, offering hundreds of professionally designed options across every industry.
With a drag-and-drop builder, AI-powered tools, and 300+ templates, designing emails is fast and accessible.
What stands out:
Mailchimp's AI-powered creative assistant helps create engaging emails, and the platform provides advanced A/B testing and a broad range of reports to monitor campaign performance.
Custom-coded templates and advanced design options are available on Standard and Premium plans; Essentials provides some pre-built templates, but not custom-coded ones.
Where it falls short: The free plan gives very limited access to templates, and you cannot schedule campaigns or launch automated campaigns without upgrading.
Pricing: Mailchimp starts at $13/month for the Essentials plan; the Standard plan begins at $20/month, and Premium starts at $350/month for 10,000 contacts.
Best for: Small businesses, marketers new to email, and general-purpose campaign teams.
2. MailerLite: Best for Simplicity and Value
MailerLite stands out for its clean, easy-to-use interface, making it ideal for those just starting with email marketing. It offers essential features including a drag-and-drop editor, automation, segmentation, and reporting tools.
MailerLite is all about simplicity and ease of use, perfect for solopreneurs and creators. Its drag-and-drop editor and variety of templates make it a strong choice for quick, visually appealing campaigns.
What stands out:
MailerLite's email editor includes 70+ content blocks, a website builder with blogs and SEO controls, and digital product and paid newsletter sales via Stripe integration.
Smart Sending optimizes send times per subscriber using machine learning.
Where it falls short: MailerLite does not offer integrated campaigns across SMS, WhatsApp, or live chat, and it has no built-in CRM or sales features.
Pricing: Paid plans start at $9/month, and the feature set is solid: automations, landing pages, A/B testing, and pop-up forms are all included.
Best for: Solo operators, creators, bloggers, and lean small business marketing teams.
3. Brevo: Best for Multichannel Senders
Brevo combines email and SMS marketing, allowing transactional email sends via both channels. The platform lets you create HTML templates through the drag-and-drop email builder, and Brevo's display conditions let you design templates that show specific content to different recipients.
Brevo's brand setup feature can automatically build a template reflecting your brand colors and logo based on your website. Its drag-and-drop editor lets you piece together emails using content blocks, with a built-in AI assistant to help craft subject lines, copy, and button text.
What stands out:
Brevo differentiates itself by offering SMS marketing, live chat, and CRM alongside email. Its pricing model is centered around the number of emails sent, not contacts stored, which benefits businesses with larger lists but lower send frequency.
The included CRM handles all communication with contacts, including transactional emails, WhatsApp, and SMS campaigns, with trigger-based automation via clicks, opens, and page visits.
Where it falls short: Brevo has only 47 pre-made email designs, though they are fully responsive. Its template library is notably smaller than competitors like Mailchimp or MailerLite.
Pricing: Brevo's free plan allows up to 300 emails per day. Removing Brevo branding costs an additional $12/month, even on the Starter plan, making the effective entry price around $21/month.
Best for: Growing businesses that send across multiple channels and need CRM built in from day one.
4. ActiveCampaign: Best for Advanced Automation
ActiveCampaign combines email marketing with CRM functionality, creating a comprehensive customer experience management system. For teams who want templates that feed into sophisticated automated sequences, it sets the bar.
ActiveCampaign has great tools for building and sending email campaigns. Versus Klaviyo, it nails the balance between sophistication and ease of use: you can build highly advanced, complex automations, but the visual workflow builder is very user-friendly.
What stands out:
ActiveCampaign is the leading SMB marketing automation platform, known for its visual workflow builder, built-in CRM, and 900+ pre-built automation templates. It powers marketing for 150,000+ businesses.
ActiveCampaign allows for more detailed personalization, including the ability to send conditional content based on contact behavior, past purchases, and preferences.
Where it falls short: The interface can be hard to navigate, and with so many features to get to grips with, the learning curve can be steep for beginners.
Pricing: ActiveCampaign does not offer a free plan (just a free two-week trial), but the Starter plan gives access to advanced features for $15/month.
Best for: B2B teams, growth marketers, and businesses running complex multi-step email journeys. If you're building a SaaS email marketing strategy, ActiveCampaign is worth serious consideration.
5. Klaviyo: Best for Ecommerce
Klaviyo focuses on ecommerce email marketing with deep integrations, advanced segmentation, and predictive analytics built for online retailers. For ecommerce businesses seeking to maximize revenue through targeted email campaigns, Klaviyo typically delivers stronger results.
Klaviyo's email builder offers a user-friendly drag-and-drop interface, making it easy to arrange and customize elements without coding. You can start with a variety of pre-built templates for different email types, from promotions to newsletters, and personalize them with dynamic content and merge tags.
What stands out:
The platform excels at using purchase history, browsing behavior, and customer engagement patterns to create targeted segments and automated flows. Ecommerce brands use Klaviyo to send abandoned cart emails, post-purchase sequences, win-back campaigns, and product recommendations based on individual behavior.
Revenue attribution is built in, so every email and SMS flow shows direct revenue influenced, making ROI reporting straightforward.
Where it falls short: Klaviyo bills on all active profiles, not just contacts you email, and is significantly more expensive than general-purpose tools like ActiveCampaign or MailerLite at scale. It is also overkill and overpriced for non-ecommerce use cases.
Pricing: A free plan covers up to 250 contacts with 500 email sends per month. Email-only pricing at 1,000 profiles is $45/month; at 10,000 profiles it is $150/month.
HubSpot started as an inbound marketing platform and has grown into a complete CRM ecosystem. The Marketing Hub includes email marketing alongside social media management, landing pages, blogging, SEO, and ad management, appealing to businesses wanting a single platform for their entire marketing operation.
When it comes to features, both HubSpot and Klaviyo offer strong tools for creating, automating, and analyzing email campaigns, but HubSpot's reach extends far beyond the inbox. HubSpot isn't just an email platform; it is a full customer platform that connects marketing, sales, and service in one place, and still gives you all the essentials: templates, A/B testing, personalization, and segmentation.
What stands out:
HubSpot supports over 1,200 integrations for CRM, sales, marketing, and service tools.
The most recent deliverability report puts HubSpot's email deliverability rate at 75.83%, with 17.87% of emails going to spam.
Where it falls short: HubSpot's Professional plan, where real automation begins, costs $890/month and requires a mandatory $3,000 onboarding fee with an annual commitment.
Pricing: The Starter tier covers 1,000 marketing contacts at $20/month but lacks multi-step workflows.
Best for: Mid-market and enterprise teams that need email, CRM, and sales to operate from a single source of truth.
7. Moosend: Best Budget Option with Strong Templates
Moosend is an email marketing and automation solution that promotes ease of use with time-saving tools. Its features include behavior-based personalization, simplified segmentation, and customizable templates. With pre-made automations, marketers can quickly create campaigns for the full customer journey.
Moosend offers a flexible email editor with 130+ pre-made templates to create campaigns quickly, using advanced features such as countdown timers.
What stands out:
Moosend has a strong sender reputation of 98%, and you can run spam and delivery tests through the email builder to ensure your audience receives your messages without issues.
Moosend provides outstanding reporting capabilities when compared to many options within the same price range.
Pricing: Moosend offers a free 30-day trial, and paid plans begin at $9 a month for up to 500 contacts.
Best for: Small to mid-sized businesses that want a capable template library and strong deliverability at an accessible price.
How to Choose the Right Provider
No single platform is the best choice for every business. Here is a quick decision framework:
Use Case
Best Fit
Ecommerce brand
Klaviyo or Omnisend
B2B / SaaS
ActiveCampaign or HubSpot
Small business / creator
MailerLite or Moosend
Multichannel (email + SMS)
Brevo or Klaviyo
Enterprise / full-funnel
HubSpot
Budget-first
MailerLite or Moosend
Whatever platform you choose, template design alone won't drive results. Pair your templates with strong subject line practices and a tested email marketing campaign checklist to make every send count.
Frequently Asked Questions
What makes a good email marketing template provider?
A strong provider offers a large library of responsive, professionally designed templates, an intuitive drag-and-drop editor, and the ability to personalize content dynamically. It should also integrate with your existing tools and support automation so your templates feed into behavioral workflows, not just one-off sends.
Which email template provider is best for ecommerce?
Klaviyo focuses specifically on ecommerce email marketing with deep ecommerce platform integrations, advanced segmentation, and predictive analytics built for online retailers. Omnisend is a strong alternative for stores that also want SMS and web push in the same platform.
Are free email template tools good enough for a growing business?
Free plans work for testing and early-stage sending, but most have significant limitations. Mailchimp's free plan, for example, gives very limited access to templates and does not allow email scheduling or automated campaigns. Paid plans from providers like MailerLite and Moosend start at under $10/month and unlock the features that actually move the needle.
What is the difference between a template provider and an email service provider?
An email service provider (ESP) handles sending infrastructure, list management, automation, and analytics. A template provider specifically refers to the design tools and pre-built templates an ESP offers. Most top ESPs, including all platforms listed here, combine both functions in one platform, so when evaluating the top email marketing template providers, you are effectively evaluating the full ESP.
A strong template setup paired with email list segmentation strategies and proper personalization gives your campaigns the best chance of performing well across every send.
1. Mailchimp: Best for Beginners and Small Teams
Mailchimp has dominated the email marketing space for good reason. Its drag-and-drop editor makes creating beautiful emails effortless, even for design novices, and the platform excels in template variety, offering hundreds of professionally designed options across every industry.
With a drag-and-drop builder, AI-powered tools, and 300+ templates, designing emails is fast and accessible.
What stands out:
Mailchimp's AI-powered creative assistant helps create engaging emails, and the platform provides advanced A/B testing and a broad range of reports to monitor campaign performance.
Custom-coded templates and advanced design options are available on Standard and Premium plans; Essentials provides some pre-built templates, but not custom-coded ones.
Where it falls short: The free plan gives very limited access to templates, and you cannot schedule campaigns or launch automated campaigns without upgrading.
Pricing: Mailchimp starts at $13/month for the Essentials plan; the Standard plan begins at $20/month, and Premium starts at $350/month for 10,000 contacts.
Best for: Small businesses, marketers new to email, and general-purpose campaign teams.
2. MailerLite: Best for Simplicity and Value
MailerLite stands out for its clean, easy-to-use interface, making it ideal for those just starting with email marketing. It offers essential features including a drag-and-drop editor, automation, segmentation, and reporting tools.
MailerLite is all about simplicity and ease of use, perfect for solopreneurs and creators. Its drag-and-drop editor and variety of templates make it a strong choice for quick, visually appealing campaigns.
What stands out:
MailerLite's email editor includes 70+ content blocks, a website builder with blogs and SEO controls, and digital product and paid newsletter sales via Stripe integration.
Smart Sending optimizes send times per subscriber using machine learning.
Where it falls short: MailerLite does not offer integrated campaigns across SMS, WhatsApp, or live chat, and it has no built-in CRM or sales features.
Pricing: Paid plans start at $9/month, and the feature set is solid: automations, landing pages, A/B testing, and pop-up forms are all included.
Best for: Solo operators, creators, bloggers, and lean small business marketing teams.
3. Brevo: Best for Multichannel Senders
Brevo combines email and SMS marketing, allowing transactional email sends via both channels. The platform lets you create HTML templates through the drag-and-drop email builder, and Brevo's display conditions let you design templates that show specific content to different recipients.
Brevo's brand setup feature can automatically build a template reflecting your brand colors and logo based on your website. Its drag-and-drop editor lets you piece together emails using content blocks, with a built-in AI assistant to help craft subject lines, copy, and button text.
What stands out:
Brevo differentiates itself by offering SMS marketing, live chat, and CRM alongside email. Its pricing model is centered around the number of emails sent, not contacts stored, which benefits businesses with larger lists but lower send frequency.
The included CRM handles all communication with contacts, including transactional emails, WhatsApp, and SMS campaigns, with trigger-based automation via clicks, opens, and page visits.
Where it falls short: Brevo has only 47 pre-made email designs, though they are fully responsive. Its template library is notably smaller than competitors like Mailchimp or MailerLite.
Pricing: Brevo's free plan allows up to 300 emails per day. Removing Brevo branding costs an additional $12/month, even on the Starter plan, making the effective entry price around $21/month.
Best for: Growing businesses that send across multiple channels and need CRM built in from day one.
4. ActiveCampaign: Best for Advanced Automation
ActiveCampaign combines email marketing with CRM functionality, creating a comprehensive customer experience management system. For teams who want templates that feed into sophisticated automated sequences, it sets the bar.
ActiveCampaign has great tools for building and sending email campaigns. Versus Klaviyo, it nails the balance between sophistication and ease of use: you can build highly advanced, complex automations, but the visual workflow builder is very user-friendly.
What stands out:
ActiveCampaign is the leading SMB marketing automation platform, known for its visual workflow builder, built-in CRM, and 900+ pre-built automation templates. It powers marketing for 150,000+ businesses.
ActiveCampaign allows for more detailed personalization, including the ability to send conditional content based on contact behavior, past purchases, and preferences.
Where it falls short: The interface can be hard to navigate, and with so many features to get to grips with, the learning curve can be steep for beginners.
Pricing: ActiveCampaign does not offer a free plan (just a free two-week trial), but the Starter plan gives access to advanced features for $15/month.
Best for: B2B teams, growth marketers, and businesses running complex multi-step email journeys. If you're building a SaaS email marketing strategy, ActiveCampaign is worth serious consideration.
5. Klaviyo: Best for Ecommerce
Klaviyo focuses on ecommerce email marketing with deep integrations, advanced segmentation, and predictive analytics built for online retailers. For ecommerce businesses seeking to maximize revenue through targeted email campaigns, Klaviyo typically delivers stronger results.
Klaviyo's email builder offers a user-friendly drag-and-drop interface, making it easy to arrange and customize elements without coding. You can start with a variety of pre-built templates for different email types, from promotions to newsletters, and personalize them with dynamic content and merge tags.
What stands out:
The platform excels at using purchase history, browsing behavior, and customer engagement patterns to create targeted segments and automated flows. Ecommerce brands use Klaviyo to send abandoned cart emails, post-purchase sequences, win-back campaigns, and product recommendations based on individual behavior.
Revenue attribution is built in, so every email and SMS flow shows direct revenue influenced, making ROI reporting straightforward.
Where it falls short: Klaviyo bills on all active profiles, not just contacts you email, and is significantly more expensive than general-purpose tools like ActiveCampaign or MailerLite at scale. It is also overkill and overpriced for non-ecommerce use cases.
Pricing: A free plan covers up to 250 contacts with 500 email sends per month. Email-only pricing at 1,000 profiles is $45/month; at 10,000 profiles it is $150/month.
HubSpot started as an inbound marketing platform and has grown into a complete CRM ecosystem. The Marketing Hub includes email marketing alongside social media management, landing pages, blogging, SEO, and ad management, appealing to businesses wanting a single platform for their entire marketing operation.
When it comes to features, both HubSpot and Klaviyo offer strong tools for creating, automating, and analyzing email campaigns, but HubSpot's reach extends far beyond the inbox. HubSpot isn't just an email platform; it is a full customer platform that connects marketing, sales, and service in one place, and still gives you all the essentials: templates, A/B testing, personalization, and segmentation.
What stands out:
HubSpot supports over 1,200 integrations for CRM, sales, marketing, and service tools.
The most recent deliverability report puts HubSpot's email deliverability rate at 75.83%, with 17.87% of emails going to spam.
Where it falls short: HubSpot's Professional plan, where real automation begins, costs $890/month and requires a mandatory $3,000 onboarding fee with an annual commitment.
Pricing: The Starter tier covers 1,000 marketing contacts at $20/month but lacks multi-step workflows.
Best for: Mid-market and enterprise teams that need email, CRM, and sales to operate from a single source of truth.
7. Moosend: Best Budget Option with Strong Templates
Moosend is an email marketing and automation solution that promotes ease of use with time-saving tools. Its features include behavior-based personalization, simplified segmentation, and customizable templates. With pre-made automations, marketers can quickly create campaigns for the full customer journey.
Moosend offers a flexible email editor with 130+ pre-made templates to create campaigns quickly, using advanced features such as countdown timers.
What stands out:
Moosend has a strong sender reputation of 98%, and you can run spam and delivery tests through the email builder to ensure your audience receives your messages without issues.
Moosend provides outstanding reporting capabilities when compared to many options within the same price range.
Pricing: Moosend offers a free 30-day trial, and paid plans begin at $9 a month for up to 500 contacts.
Best for: Small to mid-sized businesses that want a capable template library and strong deliverability at an accessible price.
How to Choose the Right Provider
No single platform is the best choice for every business. Here is a quick decision framework:
Use Case
Best Fit
Ecommerce brand
Klaviyo or Omnisend
B2B / SaaS
ActiveCampaign or HubSpot
Small business / creator
MailerLite or Moosend
Multichannel (email + SMS)
Brevo or Klaviyo
Enterprise / full-funnel
HubSpot
Budget-first
MailerLite or Moosend
Whatever platform you choose, template design alone won't drive results. Pair your templates with strong subject line practices and a tested email marketing campaign checklist to make every send count.
Frequently Asked Questions
What makes a good email marketing template provider?
A strong provider offers a large library of responsive, professionally designed templates, an intuitive drag-and-drop editor, and the ability to personalize content dynamically. It should also integrate with your existing tools and support automation so your templates feed into behavioral workflows, not just one-off sends.
Which email template provider is best for ecommerce?
Klaviyo focuses specifically on ecommerce email marketing with deep ecommerce platform integrations, advanced segmentation, and predictive analytics built for online retailers. Omnisend is a strong alternative for stores that also want SMS and web push in the same platform.
Are free email template tools good enough for a growing business?
Free plans work for testing and early-stage sending, but most have significant limitations. Mailchimp's free plan, for example, gives very limited access to templates and does not allow email scheduling or automated campaigns. Paid plans from providers like MailerLite and Moosend start at under $10/month and unlock the features that actually move the needle.
What is the difference between a template provider and an email service provider?
An email service provider (ESP) handles sending infrastructure, list management, automation, and analytics. A template provider specifically refers to the design tools and pre-built templates an ESP offers. Most top ESPs, including all platforms listed here, combine both functions in one platform, so when evaluating the top email marketing template providers, you are effectively evaluating the full ESP.
