Create compelling email marketing infographics that boost engagement. Learn design best practices, templates, and proven examples to visualize your campaigns.
Most subscribers spend an average of just 10 seconds reading a brand email. That is a narrow window to communicate value, build trust, and drive a click. Email marketing infographics change the equation. They compress complex ideas into scannable visuals, keep readers engaged longer, and consistently outperform plain-text campaigns on click-through rates.
This guide covers why infographics work in email, what types to use, how to design them well, and which tools to build them with.
Key Takeaways
Email newsletters that incorporate infographics see a 43% higher click-through rate than non-infographic campaigns, according to a 2026 Venngage survey of 7,200 marketing professionals.
Infographics are 30 times more likely to be read than text-only content.
After three days, people retain only 10 to 20% of written information but nearly 65% of visual information.
Over 61.9% of emails are opened on mobile devices, which means your infographics must look and function just as well on a smartphone as on a desktop.
Brand consistency in infographics can increase sales by 23% on average, since consistent branding makes your visual content instantly recognizable to your audience.
Why Infographics Work in Email Marketing
The case for using email marketing infographics is rooted in how the brain processes information. According to neuroscience studies, 90% of the information transmitted to the brain is visual, meaning the brain prioritizes and excels at interpreting images, colors, and patterns over text-based inputs.
That matters when you consider subscriber behavior. Eye tracking studies indicate that subscribers skip introductions and most of the smaller text in emails, scanning for only what is most relevant to them. Infographics are designed specifically for scanners.
The engagement numbers back this up. Infographics bring in three times more engagement than other content on the same platforms, and higher engagement with email marketing can translate to more clicks, more purchases, and stronger brand loyalty.
Create compelling email marketing infographics that boost engagement. Learn design best practices, templates, and proven examples to visualize your campaigns.
Most subscribers spend an average of just 10 seconds reading a brand email. That is a narrow window to communicate value, build trust, and drive a click. Email marketing infographics change the equation. They compress complex ideas into scannable visuals, keep readers engaged longer, and consistently outperform plain-text campaigns on click-through rates.
This guide covers why infographics work in email, what types to use, how to design them well, and which tools to build them with.
Key Takeaways
Email newsletters that incorporate infographics see a 43% higher click-through rate than non-infographic campaigns, according to a 2026 Venngage survey of 7,200 marketing professionals.
Infographics are 30 times more likely to be read than text-only content.
After three days, people retain only 10 to 20% of written information but nearly 65% of visual information.
Over 61.9% of emails are opened on mobile devices, which means your infographics must look and function just as well on a smartphone as on a desktop.
Brand consistency in infographics can increase sales by 23% on average, since consistent branding makes your visual content instantly recognizable to your audience.
Why Infographics Work in Email Marketing
The case for using email marketing infographics is rooted in how the brain processes information. According to neuroscience studies, 90% of the information transmitted to the brain is visual, meaning the brain prioritizes and excels at interpreting images, colors, and patterns over text-based inputs.
That matters when you consider subscriber behavior. Eye tracking studies indicate that subscribers skip introductions and most of the smaller text in emails, scanning for only what is most relevant to them. Infographics are designed specifically for scanners.
The engagement numbers back this up. Infographics bring in three times more engagement than other content on the same platforms, and higher engagement with email marketing can translate to more clicks, more purchases, and stronger brand loyalty.
When Vero analyzed data from over 5,000 email marketing campaigns, they found that email campaigns with images had a 42% higher click-through rate than campaigns without images. An infographic delivers both the visual pull of an image and the informational value of body copy, in one asset.
Types of Email Marketing Infographics
Choosing the right format depends on the story you need to tell. The main types available include statistical infographics, informational infographics, timeline infographics, process infographics, comparison infographics, map infographics, and flowchart infographics.
Here is how each type maps to common email marketing use cases:
Statistical infographics: You can compile marketing statistics in an infographic to present data-heavy information and facts visually. These work well in newsletters, campaign recap emails, and industry benchmark roundups.
Process infographics: You can use process infographics to explain the steps in a strategy or process, such as a "10 steps to get started" guide. These are ideal for onboarding sequences and product tutorial emails.
Timeline infographics: Timeline infographics let you plot information in a time-progression context, such as looking back on the previous year. Use them in anniversary emails, product roadmap updates, or event countdown campaigns.
Comparison infographics: You can compare two sets of data to contrast options, plans, or your brand against competitors. These perform well in decision-stage nurture sequences.
Flowchart infographics: The flowchart infographic is a powerful format for simplifying workflows, presenting solutions, brainstorming ideas, visualizing chains of command, sharing possible scenarios, and describing processes with multiple paths.
If you are also building email marketing mockups and templates for your campaigns, matching your infographic format to your overall email layout at the design stage saves significant revision time.
Email Marketing Infographic Design Tips
1. Lead with one clear message
Cramming more than one infographic into a single email can be overwhelming. If you have lots of information to share, consider creating a series, with each infographic focusing on one topic. The same logic applies within a single infographic: pick one core idea and build the visual around it.
2. Balance text and visuals
An infographic is about presenting written information in a visual way, so the trick is making sure your text and visuals are balanced. A few well-placed visuals like maps and icons help illustrate your point without cluttering the layout. Aim to use about the same amount of space for both. From an email design perspective, a text-to-image ratio of 60:40 creates a harmonious result and a smooth user experience.
3. Keep branding consistent
Choose a color scheme consistent with your brand to build brand familiarity. This is not just an aesthetic choice. Brand consistency can increase sales by 23% on average, and consistent branding is what makes your email infographic instantly recognizable, covering everything from the color palette and typography to tone of voice and style of illustration.
4. Design for mobile first
Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens, and 70% of users will delete poorly formatted emails in under three seconds. That is a hard deadline. For infographics specifically, most people read emails on mobile devices, so before you begin crafting email marketing infographics, keep size and orientation in mind, whether horizontal or vertical.
A practical starting point: adjust your content area width to around 600px. Images will adapt according to the device used to open the email, making this the safest route to ensure a high-quality display.
5. Use legible fonts and clear hierarchy
Keep the design simple so it is easy to read at a glance. Use legible fonts that are easy to read, and lay out and size your text strategically to draw readers' eyes toward the most important points.
6. Always include a strong call to action
Subscribers are more persuaded by clear, relevant visuals and calls to action than by straight text. Your infographic should guide the reader's eye toward a specific next step, whether that is clicking through to a landing page, downloading a resource, or replying to the email.
7. Add alt text for accessibility
Not every email client renders images automatically. Including descriptive alt text ensures your message lands even when images are blocked. This is a basic deliverability and accessibility practice that is often skipped.
8. A/B test your designs
There are many factors that affect how an infographic performs, so try A/B testing: send one version of the infographic to half your audience and another version to the other half. See which one scores better on metrics like open rates, click-through rates, and conversions.
Real-World Email Infographic Examples
Some of the most effective email marketing infographic campaigns come from brands that use subscriber data to create personalized visuals.
Grammarly is known for the interesting weekly update infographics they send to each user. Each one is filled with the user's stats for that week, such as how many words they wrote, where they ranked among other users, and their typical writing tone. This approach works because the data is personal to the reader, making engagement nearly automatic.
During the lead nurturing phase in a series of email newsletters, you can use infographics to present convincing data points that demonstrate why your product is the best choice, rather than simply writing "We help businesses increase conversion rates by 10%."
Email infographics are also ideal for sharing the results of internal research or surveys, especially if you have used your subscribers as test subjects. People love to see themselves represented in data, even indirectly.
For brands running complex campaigns, pairing infographic emails with strong email list segmentation strategies ensures the right visual content reaches the most relevant audience segment, which directly improves engagement rates.
Tools to Create Email Marketing Infographics
You do not need a design team to produce professional email marketing infographics. Several tools are purpose-built for marketers.
Canva is ideal for small businesses and beginners because of its user-friendly interface, extensive free plan, and versatile templates. Its Pro plan costs $14.99 per month and suits startups and solo entrepreneurs.
Piktochart specializes in turning data into clear visual narratives. You can import datasets directly from spreadsheets, transform them into charts or maps, and create infographics for marketing or educational purposes. Piktochart wins specifically when you need polished, data-led templates for reports or infographics.
Venngage is a professional infographic platform tailored for businesses, educators, and nonprofits. Its AI infographic generator creates visuals from simple text prompts, and smart templates auto-adapt layouts based on content.
Visme leans toward visual storytelling, with features like animations, transitions, and interactive elements that go beyond static infographics. It is well suited for marketing assets and content designed to grab attention rather than strictly present data.
For teams managing multiple campaigns simultaneously, tracking infographic performance through email marketing analytics best practices ensures you know which visual formats are driving the most clicks and conversions.
Common Mistakes to Avoid
Overloading a single email with multiple infographics. Keep it to one per send.
Using images without alt text. Many email clients block images by default.
Ignoring mobile rendering. 42.3% of email users will delete an email that is not optimized for mobile.
Designing infographics without a clear CTA. Visual content without a next step is a missed conversion opportunity.
Relying solely on the infographic. Infographics should complement your text, not replace it. An email with only an infographic and no explanatory text can be confusing.
Measuring Infographic Email Performance
After sending an infographic campaign, focus on these metrics:
Click-through rate (CTR): The clearest signal that your visual content motivated action. The optimal CTR for an email marketing campaign is 2.66%, though it may range from 1 to 5% depending on the industry.
Open rate: Indicates whether your subject line and preheader matched subscriber expectations.
Conversion rate: Tracks whether clicks from the email led to the desired outcome.
Scroll depth (where supported): Shows how far subscribers scrolled through the infographic content.
Pairing your infographic campaigns with strong email subject line practices ensures more subscribers actually open the email and see the infographic in the first place.
Frequently Asked Questions
What is an email marketing infographic?
An email infographic is a graphic with the intent to communicate data or complex topics in a condensed way. In an email marketing context, it replaces or supplements long blocks of body copy with a visually structured layout that is faster to scan and easier to remember.
Do infographics improve email click-through rates?
Yes. Email newsletters incorporating infographics see a 43% higher click-through rate than non-infographic email campaigns, according to a 2026 Venngage survey of 7,200 marketing professionals. Results vary by audience and design quality, so A/B testing your specific campaigns is the best way to confirm impact.
How do I make an infographic without a designer?
You can definitely create infographics without any design experience. Millions of non-designers use tools like Piktochart or Canva to create professional-looking infographics. Most tools offer drag-and-drop editors and pre-built templates organized by content type and industry.
How should I size an infographic for email?
Set your content area width to around 600px. Images will adapt according to the device used to open the email, making this the safest route to ensure a high-quality display. For mobile, favor a single-column vertical layout and compress image file sizes to reduce load time.
When Vero analyzed data from over 5,000 email marketing campaigns, they found that email campaigns with images had a 42% higher click-through rate than campaigns without images. An infographic delivers both the visual pull of an image and the informational value of body copy, in one asset.
Types of Email Marketing Infographics
Choosing the right format depends on the story you need to tell. The main types available include statistical infographics, informational infographics, timeline infographics, process infographics, comparison infographics, map infographics, and flowchart infographics.
Here is how each type maps to common email marketing use cases:
Statistical infographics: You can compile marketing statistics in an infographic to present data-heavy information and facts visually. These work well in newsletters, campaign recap emails, and industry benchmark roundups.
Process infographics: You can use process infographics to explain the steps in a strategy or process, such as a "10 steps to get started" guide. These are ideal for onboarding sequences and product tutorial emails.
Timeline infographics: Timeline infographics let you plot information in a time-progression context, such as looking back on the previous year. Use them in anniversary emails, product roadmap updates, or event countdown campaigns.
Comparison infographics: You can compare two sets of data to contrast options, plans, or your brand against competitors. These perform well in decision-stage nurture sequences.
Flowchart infographics: The flowchart infographic is a powerful format for simplifying workflows, presenting solutions, brainstorming ideas, visualizing chains of command, sharing possible scenarios, and describing processes with multiple paths.
If you are also building email marketing mockups and templates for your campaigns, matching your infographic format to your overall email layout at the design stage saves significant revision time.
Email Marketing Infographic Design Tips
1. Lead with one clear message
Cramming more than one infographic into a single email can be overwhelming. If you have lots of information to share, consider creating a series, with each infographic focusing on one topic. The same logic applies within a single infographic: pick one core idea and build the visual around it.
2. Balance text and visuals
An infographic is about presenting written information in a visual way, so the trick is making sure your text and visuals are balanced. A few well-placed visuals like maps and icons help illustrate your point without cluttering the layout. Aim to use about the same amount of space for both. From an email design perspective, a text-to-image ratio of 60:40 creates a harmonious result and a smooth user experience.
3. Keep branding consistent
Choose a color scheme consistent with your brand to build brand familiarity. This is not just an aesthetic choice. Brand consistency can increase sales by 23% on average, and consistent branding is what makes your email infographic instantly recognizable, covering everything from the color palette and typography to tone of voice and style of illustration.
4. Design for mobile first
Almost every report on email open rates concludes that mobile is responsible for at least 50% of all opens, and 70% of users will delete poorly formatted emails in under three seconds. That is a hard deadline. For infographics specifically, most people read emails on mobile devices, so before you begin crafting email marketing infographics, keep size and orientation in mind, whether horizontal or vertical.
A practical starting point: adjust your content area width to around 600px. Images will adapt according to the device used to open the email, making this the safest route to ensure a high-quality display.
5. Use legible fonts and clear hierarchy
Keep the design simple so it is easy to read at a glance. Use legible fonts that are easy to read, and lay out and size your text strategically to draw readers' eyes toward the most important points.
6. Always include a strong call to action
Subscribers are more persuaded by clear, relevant visuals and calls to action than by straight text. Your infographic should guide the reader's eye toward a specific next step, whether that is clicking through to a landing page, downloading a resource, or replying to the email.
7. Add alt text for accessibility
Not every email client renders images automatically. Including descriptive alt text ensures your message lands even when images are blocked. This is a basic deliverability and accessibility practice that is often skipped.
8. A/B test your designs
There are many factors that affect how an infographic performs, so try A/B testing: send one version of the infographic to half your audience and another version to the other half. See which one scores better on metrics like open rates, click-through rates, and conversions.
Real-World Email Infographic Examples
Some of the most effective email marketing infographic campaigns come from brands that use subscriber data to create personalized visuals.
Grammarly is known for the interesting weekly update infographics they send to each user. Each one is filled with the user's stats for that week, such as how many words they wrote, where they ranked among other users, and their typical writing tone. This approach works because the data is personal to the reader, making engagement nearly automatic.
During the lead nurturing phase in a series of email newsletters, you can use infographics to present convincing data points that demonstrate why your product is the best choice, rather than simply writing "We help businesses increase conversion rates by 10%."
Email infographics are also ideal for sharing the results of internal research or surveys, especially if you have used your subscribers as test subjects. People love to see themselves represented in data, even indirectly.
For brands running complex campaigns, pairing infographic emails with strong email list segmentation strategies ensures the right visual content reaches the most relevant audience segment, which directly improves engagement rates.
Tools to Create Email Marketing Infographics
You do not need a design team to produce professional email marketing infographics. Several tools are purpose-built for marketers.
Canva is ideal for small businesses and beginners because of its user-friendly interface, extensive free plan, and versatile templates. Its Pro plan costs $14.99 per month and suits startups and solo entrepreneurs.
Piktochart specializes in turning data into clear visual narratives. You can import datasets directly from spreadsheets, transform them into charts or maps, and create infographics for marketing or educational purposes. Piktochart wins specifically when you need polished, data-led templates for reports or infographics.
Venngage is a professional infographic platform tailored for businesses, educators, and nonprofits. Its AI infographic generator creates visuals from simple text prompts, and smart templates auto-adapt layouts based on content.
Visme leans toward visual storytelling, with features like animations, transitions, and interactive elements that go beyond static infographics. It is well suited for marketing assets and content designed to grab attention rather than strictly present data.
For teams managing multiple campaigns simultaneously, tracking infographic performance through email marketing analytics best practices ensures you know which visual formats are driving the most clicks and conversions.
Common Mistakes to Avoid
Overloading a single email with multiple infographics. Keep it to one per send.
Using images without alt text. Many email clients block images by default.
Ignoring mobile rendering. 42.3% of email users will delete an email that is not optimized for mobile.
Designing infographics without a clear CTA. Visual content without a next step is a missed conversion opportunity.
Relying solely on the infographic. Infographics should complement your text, not replace it. An email with only an infographic and no explanatory text can be confusing.
Measuring Infographic Email Performance
After sending an infographic campaign, focus on these metrics:
Click-through rate (CTR): The clearest signal that your visual content motivated action. The optimal CTR for an email marketing campaign is 2.66%, though it may range from 1 to 5% depending on the industry.
Open rate: Indicates whether your subject line and preheader matched subscriber expectations.
Conversion rate: Tracks whether clicks from the email led to the desired outcome.
Scroll depth (where supported): Shows how far subscribers scrolled through the infographic content.
Pairing your infographic campaigns with strong email subject line practices ensures more subscribers actually open the email and see the infographic in the first place.
Frequently Asked Questions
What is an email marketing infographic?
An email infographic is a graphic with the intent to communicate data or complex topics in a condensed way. In an email marketing context, it replaces or supplements long blocks of body copy with a visually structured layout that is faster to scan and easier to remember.
Do infographics improve email click-through rates?
Yes. Email newsletters incorporating infographics see a 43% higher click-through rate than non-infographic email campaigns, according to a 2026 Venngage survey of 7,200 marketing professionals. Results vary by audience and design quality, so A/B testing your specific campaigns is the best way to confirm impact.
How do I make an infographic without a designer?
You can definitely create infographics without any design experience. Millions of non-designers use tools like Piktochart or Canva to create professional-looking infographics. Most tools offer drag-and-drop editors and pre-built templates organized by content type and industry.
How should I size an infographic for email?
Set your content area width to around 600px. Images will adapt according to the device used to open the email, making this the safest route to ensure a high-quality display. For mobile, favor a single-column vertical layout and compress image file sizes to reduce load time.
