If you want to understand exactly what Emma email marketing pricing looks like before signing up, the short answer is: plans start at $89/month for the Pro tier and scale to $729/month or more for Enterprise. But the list price only tells part of the story. Emma's cost structure is contact-based, its feature gaps matter depending on your team size, and the platform sits at a meaningfully higher price point than most alternatives. This guide breaks down every plan, what you actually get, and who each tier makes sense for.
On average, businesses earn about $36 for every $1 they spend on email marketing, which makes choosing the right platform worth careful thought. Paying for features you don't use, or missing ones you need, directly affects your return.
Key Takeaways
Emma's pricing runs from $89/month for the Pro plan (up to 10,000 contacts), $369/month for Plus (up to 25,000 contacts), and $729/month for Enterprise (up to 75,000 contacts), with a 14-day free trial available.
Pricing scales with the number of contacts, so costs rise as your list grows.
Emma's entry price is notably higher than many comparable tools, which makes it a better fit for mid-market teams than solo operators or very small businesses.
There is no free tier available.
Emma is now part of the Marigold family of marketing platforms, which adds ecosystem benefits but also shapes its product direction toward larger organizations.
What Is Emma by Marigold?
Emma is an email marketing platform designed for businesses, agencies, and nonprofits. It offers features such as customizable templates, list management, advanced automation, and segmentation to help marketers create, send, and track targeted email campaigns.
The software is used by over 50,000 teams to plan, deliver, and optimize targeted email campaigns.
An AI Assistant helps teams draft on-brand email content quickly, guided by brand standards and supported by privacy-first AI, giving you speed without sacrificing control.
Emma positions itself as a platform for teams that need brand control, multi-user collaboration, and the ability to manage campaigns across departments or locations. That focus shapes both its feature set and its pricing.
If you want to understand exactly what Emma email marketing pricing looks like before signing up, the short answer is: plans start at $89/month for the Pro tier and scale to $729/month or more for Enterprise. But the list price only tells part of the story. Emma's cost structure is contact-based, its feature gaps matter depending on your team size, and the platform sits at a meaningfully higher price point than most alternatives. This guide breaks down every plan, what you actually get, and who each tier makes sense for.
On average, businesses earn about $36 for every $1 they spend on email marketing, which makes choosing the right platform worth careful thought. Paying for features you don't use, or missing ones you need, directly affects your return.
Key Takeaways
Emma's pricing runs from $89/month for the Pro plan (up to 10,000 contacts), $369/month for Plus (up to 25,000 contacts), and $729/month for Enterprise (up to 75,000 contacts), with a 14-day free trial available.
Pricing scales with the number of contacts, so costs rise as your list grows.
Emma's entry price is notably higher than many comparable tools, which makes it a better fit for mid-market teams than solo operators or very small businesses.
There is no free tier available.
Emma is now part of the Marigold family of marketing platforms, which adds ecosystem benefits but also shapes its product direction toward larger organizations.
What Is Emma by Marigold?
Emma is an email marketing platform designed for businesses, agencies, and nonprofits. It offers features such as customizable templates, list management, advanced automation, and segmentation to help marketers create, send, and track targeted email campaigns.
The software is used by over 50,000 teams to plan, deliver, and optimize targeted email campaigns.
An AI Assistant helps teams draft on-brand email content quickly, guided by brand standards and supported by privacy-first AI, giving you speed without sacrificing control.
Emma positions itself as a platform for teams that need brand control, multi-user collaboration, and the ability to manage campaigns across departments or locations. That focus shapes both its feature set and its pricing.
Emma Email Marketing Pricing Plans: Full Breakdown
Emma by Marigold has 4 pricing editions. Three are publicly listed with starting prices; the fourth is a fully custom Enterprise arrangement. All plans are contact-based, meaning the monthly cost increases as your audience grows.
Pro Plan: $89/month
The Pro plan starts at $89/month for up to 10,000 contacts.
This is Emma's entry-level offering. It covers the core capabilities most marketing teams need to get started:
Drag-and-drop email editor with responsive templates
A/B content testing across variables like CTAs, image placement, content length, and subject lines, with automatic delivery of the winning version to the rest of your list.
Customizable opt-in forms that you can embed on your website or share through a unique URL.
The Pro plan suits growing teams that want a clean, managed email experience without needing multi-account architecture.
Plus Plan: $369/month
The Plus plan starts at $369/month for up to 25,000 contacts.
The jump from Pro to Plus is significant both in price and capability. This tier adds:
Automation workflows that trigger emails in response to specific customer actions, such as welcoming new subscribers or re-engaging inactive users, saving time while ensuring relevant, timely communications.
Multi-user team collaboration features
Priority customer support
User roles and permission settings that facilitate collaboration while protecting sensitive information, which is essential for structured marketing departments
Advanced segmentation based on behavior, demographics, or purchase history
The Plus plan targets marketing departments that run multiple simultaneous campaigns and need team-level controls.
Enterprise Plan: $729/month+
The Enterprise plan starts at $729/month.
This tier is designed for larger organizations who need to scale and control their marketing efficiently.
Enterprise adds:
Brand controls and a parent/child relationship with admin and sub-accounts, purpose-built for franchise and multi-location businesses
The option to remove all Emma branding from your emails.
Automatically generated subject lines based on email content and best practices, plus subject line and preheader control across subaccounts to ensure brand consistency.
Dedicated success management
Custom contract terms and volume pricing
Professional Services are available as an extension of your marketing team, including custom design and success management, to help create an email program that builds long-term brand loyalty and drives the best possible results.
Custom/HQ Plan
Emma also offers a plan that lets you build a structure to match your organization's hierarchy. This is aimed at holding companies, universities, and large franchises that need centralized control over dozens or hundreds of sub-accounts. Pricing is entirely negotiated.
What's Included Across All Plans
Regardless of which tier you choose, Emma's core feature set includes:
Email editor: A drag-and-drop editor and customizable templates allow marketers to craft polished emails without requiring coding expertise.
Segmentation: Segmentation features enable precise audience targeting by grouping contacts by demographics, behaviors, or engagement history, helping deliver tailored messages that boost open and conversion rates.
Integrations: Emma integrates with popular tools including Salesforce, Shopify, and Zapier. The full integration library covers CRMs, e-commerce platforms, event tools, and more.
SMS add-on: SMS is available for purchase as an add-on.
Support: Emma provides customer support through email, live chat, and phone, with priority support available for higher-tier plans, plus a knowledge base, video tutorials, and webinars.
How Emma Pricing Compares to Competitors
Emma's emma email marketing pricing sits at the premium end of the market.
Emma's plans start at $89/month and run up to $279/month for their most advanced publicly listed option, which is considerably higher than competitors like Mailchimp or Constant Contact, whose paid plans start at $11 and $20 per month, respectively.
That price gap does not necessarily mean poor value. The difference reflects Emma's focus on team workflows, brand controls, and managed deliverability rather than self-serve simplicity. If you're running email across multiple departments, locations, or brands, Emma's architecture is designed for that problem in a way that cheaper tools are not.
Where Emma falls short on value is for solo marketers or very small teams. There is no free tier available, and the entry-level pricing may be too high for small businesses. If you're just starting out or have a list under 5,000 contacts, tools like Mailchimp or Brevo offer meaningful free tiers that let you build before you buy.
Team collaboration and brand governance. Emma's sub-account structure and permission controls are a genuine differentiator. It is easy to see which sub-accounts are performing well and which ones require more help with their email marketing strategy. For franchise groups, universities, or multi-location retailers, this alone can justify the price.
Customer support quality. Widespread user sentiment highlights Emma's customer service as responsive, friendly, and quick to resolve issues. A significant portion of users appreciate the always-available phone support and knowledgeable staff for troubleshooting.
Deliverability fundamentals. Users report sending newsletters that do not get flagged as junk, which reflects Emma's attention to authentication and list hygiene infrastructure.
Ease of use for non-technical teams. Emma offers a non-technical approach that helps users create campaigns without coding skills, and it's robust when it comes to smooth targeting and powerful segmentation.
Where Emma Falls Short
Analytics depth. Emma lacks a custom dashboard that would enable more advanced analytics. Analytics provide solid basics like opens and clicks, but custom dashboards or deeper cohort analysis feel limited compared to enterprise tools, and users often export data for further processing. If granular reporting is central to your workflow, consider whether this tradeoff is acceptable.
Template library. The prebuilt templates for creating campaigns are considered outdated, with premium templates available at additional cost.
No website builder. Emma does not offer website builder capabilities, which some competitors include natively.
Price sensitivity for small teams. Some verified users note that the subscription price is higher than competitors, and the absence of a free version makes it inaccessible for individuals or very small operations.
If you are evaluating Emma alongside other platforms, it's worth reading our comparison of email marketing strategy templates for 2025 to make sure your chosen platform can actually execute the strategy you have planned.
Who Should Use Emma?
Emma is a strong fit for:
Multi-location businesses and franchises that need centralized brand controls with local flexibility
Nonprofits and educational institutions managing communications across departments (Emma has a dedicated nonprofit use case)
Mid-market marketing teams with 3 or more people collaborating on campaigns
Agencies managing email on behalf of multiple clients through sub-accounts
Emma is a weaker fit for:
Solo operators or freelancers with tight budgets
E-commerce businesses that need deep behavioral triggers and revenue attribution (tools like Klaviyo are more purpose-built here)
Teams that need a website builder bundled into their marketing stack
Emma offers a 14-day, no-obligation free trial. This gives you access to the platform's features before committing to a paid plan. There is no permanently free tier.
Frequently Asked Questions
How much does Emma email marketing cost per month?
Emma's pricing starts at $89/month for the Pro plan (up to 10,000 contacts), $369/month for Plus (up to 25,000 contacts), and $729/month for the Enterprise plan (up to 75,000 contacts). Costs scale upward as your contact list grows beyond each tier's included threshold.
Does Emma offer a free plan?
No. Emma does not offer a free tier. A free trial is available for Emma by Marigold, but ongoing use requires a paid subscription.
What does Emma's pricing include at the Pro level?
The Pro plan includes the drag-and-drop email editor, responsive templates, A/B testing, basic automation, list segmentation, opt-in forms, and standard analytics. Customer support is available through email, live chat, and phone. Advanced features like sub-account management, white-labeling, and success management are reserved for higher tiers.
How does Emma handle contacts-based pricing?
Each plan includes different levels of features and support, with pricing based on the number of contacts. Higher costs apply for larger lists. If your list grows beyond the included contact threshold mid-plan, expect your monthly cost to increase. It's worth auditing your list regularly and using email list segmentation strategies to keep your active contacts lean and engaged rather than paying to send to dormant subscribers.
Emma Email Marketing Pricing Plans: Full Breakdown
Emma by Marigold has 4 pricing editions. Three are publicly listed with starting prices; the fourth is a fully custom Enterprise arrangement. All plans are contact-based, meaning the monthly cost increases as your audience grows.
Pro Plan: $89/month
The Pro plan starts at $89/month for up to 10,000 contacts.
This is Emma's entry-level offering. It covers the core capabilities most marketing teams need to get started:
Drag-and-drop email editor with responsive templates
A/B content testing across variables like CTAs, image placement, content length, and subject lines, with automatic delivery of the winning version to the rest of your list.
Customizable opt-in forms that you can embed on your website or share through a unique URL.
The Pro plan suits growing teams that want a clean, managed email experience without needing multi-account architecture.
Plus Plan: $369/month
The Plus plan starts at $369/month for up to 25,000 contacts.
The jump from Pro to Plus is significant both in price and capability. This tier adds:
Automation workflows that trigger emails in response to specific customer actions, such as welcoming new subscribers or re-engaging inactive users, saving time while ensuring relevant, timely communications.
Multi-user team collaboration features
Priority customer support
User roles and permission settings that facilitate collaboration while protecting sensitive information, which is essential for structured marketing departments
Advanced segmentation based on behavior, demographics, or purchase history
The Plus plan targets marketing departments that run multiple simultaneous campaigns and need team-level controls.
Enterprise Plan: $729/month+
The Enterprise plan starts at $729/month.
This tier is designed for larger organizations who need to scale and control their marketing efficiently.
Enterprise adds:
Brand controls and a parent/child relationship with admin and sub-accounts, purpose-built for franchise and multi-location businesses
The option to remove all Emma branding from your emails.
Automatically generated subject lines based on email content and best practices, plus subject line and preheader control across subaccounts to ensure brand consistency.
Dedicated success management
Custom contract terms and volume pricing
Professional Services are available as an extension of your marketing team, including custom design and success management, to help create an email program that builds long-term brand loyalty and drives the best possible results.
Custom/HQ Plan
Emma also offers a plan that lets you build a structure to match your organization's hierarchy. This is aimed at holding companies, universities, and large franchises that need centralized control over dozens or hundreds of sub-accounts. Pricing is entirely negotiated.
What's Included Across All Plans
Regardless of which tier you choose, Emma's core feature set includes:
Email editor: A drag-and-drop editor and customizable templates allow marketers to craft polished emails without requiring coding expertise.
Segmentation: Segmentation features enable precise audience targeting by grouping contacts by demographics, behaviors, or engagement history, helping deliver tailored messages that boost open and conversion rates.
Integrations: Emma integrates with popular tools including Salesforce, Shopify, and Zapier. The full integration library covers CRMs, e-commerce platforms, event tools, and more.
SMS add-on: SMS is available for purchase as an add-on.
Support: Emma provides customer support through email, live chat, and phone, with priority support available for higher-tier plans, plus a knowledge base, video tutorials, and webinars.
How Emma Pricing Compares to Competitors
Emma's emma email marketing pricing sits at the premium end of the market.
Emma's plans start at $89/month and run up to $279/month for their most advanced publicly listed option, which is considerably higher than competitors like Mailchimp or Constant Contact, whose paid plans start at $11 and $20 per month, respectively.
That price gap does not necessarily mean poor value. The difference reflects Emma's focus on team workflows, brand controls, and managed deliverability rather than self-serve simplicity. If you're running email across multiple departments, locations, or brands, Emma's architecture is designed for that problem in a way that cheaper tools are not.
Where Emma falls short on value is for solo marketers or very small teams. There is no free tier available, and the entry-level pricing may be too high for small businesses. If you're just starting out or have a list under 5,000 contacts, tools like Mailchimp or Brevo offer meaningful free tiers that let you build before you buy.
Team collaboration and brand governance. Emma's sub-account structure and permission controls are a genuine differentiator. It is easy to see which sub-accounts are performing well and which ones require more help with their email marketing strategy. For franchise groups, universities, or multi-location retailers, this alone can justify the price.
Customer support quality. Widespread user sentiment highlights Emma's customer service as responsive, friendly, and quick to resolve issues. A significant portion of users appreciate the always-available phone support and knowledgeable staff for troubleshooting.
Deliverability fundamentals. Users report sending newsletters that do not get flagged as junk, which reflects Emma's attention to authentication and list hygiene infrastructure.
Ease of use for non-technical teams. Emma offers a non-technical approach that helps users create campaigns without coding skills, and it's robust when it comes to smooth targeting and powerful segmentation.
Where Emma Falls Short
Analytics depth. Emma lacks a custom dashboard that would enable more advanced analytics. Analytics provide solid basics like opens and clicks, but custom dashboards or deeper cohort analysis feel limited compared to enterprise tools, and users often export data for further processing. If granular reporting is central to your workflow, consider whether this tradeoff is acceptable.
Template library. The prebuilt templates for creating campaigns are considered outdated, with premium templates available at additional cost.
No website builder. Emma does not offer website builder capabilities, which some competitors include natively.
Price sensitivity for small teams. Some verified users note that the subscription price is higher than competitors, and the absence of a free version makes it inaccessible for individuals or very small operations.
If you are evaluating Emma alongside other platforms, it's worth reading our comparison of email marketing strategy templates for 2025 to make sure your chosen platform can actually execute the strategy you have planned.
Who Should Use Emma?
Emma is a strong fit for:
Multi-location businesses and franchises that need centralized brand controls with local flexibility
Nonprofits and educational institutions managing communications across departments (Emma has a dedicated nonprofit use case)
Mid-market marketing teams with 3 or more people collaborating on campaigns
Agencies managing email on behalf of multiple clients through sub-accounts
Emma is a weaker fit for:
Solo operators or freelancers with tight budgets
E-commerce businesses that need deep behavioral triggers and revenue attribution (tools like Klaviyo are more purpose-built here)
Teams that need a website builder bundled into their marketing stack
Emma offers a 14-day, no-obligation free trial. This gives you access to the platform's features before committing to a paid plan. There is no permanently free tier.
Frequently Asked Questions
How much does Emma email marketing cost per month?
Emma's pricing starts at $89/month for the Pro plan (up to 10,000 contacts), $369/month for Plus (up to 25,000 contacts), and $729/month for the Enterprise plan (up to 75,000 contacts). Costs scale upward as your contact list grows beyond each tier's included threshold.
Does Emma offer a free plan?
No. Emma does not offer a free tier. A free trial is available for Emma by Marigold, but ongoing use requires a paid subscription.
What does Emma's pricing include at the Pro level?
The Pro plan includes the drag-and-drop email editor, responsive templates, A/B testing, basic automation, list segmentation, opt-in forms, and standard analytics. Customer support is available through email, live chat, and phone. Advanced features like sub-account management, white-labeling, and success management are reserved for higher tiers.
How does Emma handle contacts-based pricing?
Each plan includes different levels of features and support, with pricing based on the number of contacts. Higher costs apply for larger lists. If your list grows beyond the included contact threshold mid-plan, expect your monthly cost to increase. It's worth auditing your list regularly and using email list segmentation strategies to keep your active contacts lean and engaged rather than paying to send to dormant subscribers.
