About Email Marketing for Business

Email Marketing for Business is an independent publication for businesses that use email to reach their customers. We write practical guides, templates and statistics roundups for people who run email programmes day to day, from a first welcome sequence to automation, deliverability and reporting.

What we cover

• Strategy: planning campaigns, segmenting lists and measuring what works
• Automation: welcome, abandoned-cart and re-engagement flows
• Deliverability: getting into the inbox and staying there
• Tools: how the main email platforms compare, and what they cost
• Templates and copy: examples you can adapt
• Industry guides: how email marketing differs by type of business

Who writes it

Articles are published under our editorial team byline rather than individual names. Our editorial policy explains how articles are researched, written, reviewed and kept up to date.