Every event your business promotes lives or dies by how well you communicate it. Email remains the single most reliable driver of event registration, engagement, and post-event follow-up, delivering an average ROI of $42 for every $1 spent according to the Data and Marketing Association. But that return only materializes when the emails you send are built on the right structure. A well-crafted event marketing email template removes guesswork, keeps your messaging consistent, and gives your sequence a clear job to do at every stage of the event lifecycle.
This guide covers what makes an event email template work, what to include at each stage, and ready-to-use design examples you can adapt for conferences, webinars, product launches, and more.
Key Takeaways
A complete event email sequence covers at least five stages: save-the-date, invitation, confirmation, reminder, and post-event follow-up.
Nearly 70% of email recipients decide whether to open an email solely based on the subject line, making subject line copy your most critical design decision.
Over 70% of emails are opened on mobile devices in 2025. If your emails are not mobile-friendly, 8 out of 10 recipients might delete them instantly.
Companies that send customized email reminders more than triple webinar and virtual event attendance rates, from 9% to an impressive 35%, according to Banzai research.
Personalization and segmentation are not optional extras. A personalized email subject line increases the email open rate by 26%.
What Is an Event Marketing Email Template?
An event email template is a pre-designed email format for communicating with potential attendees or participants about an upcoming event you are hosting. A typical event invitation email includes key details such as the date, time, event venue, agenda, and registration information. An event email gives recipients details about the event and convinces them to attend.
A good template does more than display information cleanly. Email templates ensure consistent personalization of emails, which can increase open and conversion rates. A proper email template incorporates interactive elements like polls, surveys, or countdown timers in your emails, which can help boost engagement.
Every event your business promotes lives or dies by how well you communicate it. Email remains the single most reliable driver of event registration, engagement, and post-event follow-up, delivering an average ROI of $42 for every $1 spent according to the Data and Marketing Association. But that return only materializes when the emails you send are built on the right structure. A well-crafted event marketing email template removes guesswork, keeps your messaging consistent, and gives your sequence a clear job to do at every stage of the event lifecycle.
This guide covers what makes an event email template work, what to include at each stage, and ready-to-use design examples you can adapt for conferences, webinars, product launches, and more.
Key Takeaways
A complete event email sequence covers at least five stages: save-the-date, invitation, confirmation, reminder, and post-event follow-up.
Nearly 70% of email recipients decide whether to open an email solely based on the subject line, making subject line copy your most critical design decision.
Over 70% of emails are opened on mobile devices in 2025. If your emails are not mobile-friendly, 8 out of 10 recipients might delete them instantly.
Companies that send customized email reminders more than triple webinar and virtual event attendance rates, from 9% to an impressive 35%, according to Banzai research.
Personalization and segmentation are not optional extras. A personalized email subject line increases the email open rate by 26%.
What Is an Event Marketing Email Template?
An event email template is a pre-designed email format for communicating with potential attendees or participants about an upcoming event you are hosting. A typical event invitation email includes key details such as the date, time, event venue, agenda, and registration information. An event email gives recipients details about the event and convinces them to attend.
A good template does more than display information cleanly. Email templates ensure consistent personalization of emails, which can increase open and conversion rates. A proper email template incorporates interactive elements like polls, surveys, or countdown timers in your emails, which can help boost engagement.
Think of each template in your sequence as a single-purpose tool. The save-the-date builds awareness. The invitation drives registration. The reminder converts fence-sitters. The post-event follow-up captures pipeline and feedback. Each email has one job and one clear CTA.
The 5-Email Event Sequence (With Templates)
If you only send one or two emails about your event, you are leaving money and attendance on the table. Effective event email marketing is not about volume. It is about timing, purpose, and message clarity.
Here is a proven five-email framework with fill-in-the-blank templates for each stage.
1. Save-the-Date Email
Send this first. Its only goal is to claim a spot on the recipient's calendar.
A teaser with the date and time, sent six weeks before the event, gives your audience enough time to plan and save the date. For large-scale events or destination conferences, push this to eight to twelve weeks out.
Template:
Subject: Save the Date: [Event Name] is Coming [Month DD]
Hi [First Name],
Mark your calendar. [Event Name] is happening on [Date] at [Location/Platform].
[One-sentence value statement: what attendees will learn, gain, or experience.]
Registration opens [Date]. We will send full details soon.
[CTA Button: Add to Calendar]
[Your Name / Team Name]
Keep this email short. One paragraph, one CTA. No registration link yet because it creates friction before you have built any anticipation.
2. Invitation Email
Throwing people a random event invite is never as effective as warming them up with a well-timed event announcement email first. Event announcement emails let your customers know an event is taking place, whereas event invitation emails ask them to attend. You should use both messages in your event email marketing as part of a series.
Template:
Subject: You're Invited: [Event Name] on [Date]
Hi [First Name],
[Event Name] is your chance to [specific benefit: learn X, meet Y, solve Z].
What: [Event description in one to two sentences]
When: [Date and Time with Timezone]
Where: [Location or Virtual Platform Link]
Who's Speaking: [Speaker Name, Title]
[CTA Button: Reserve Your Spot]
Early-bird pricing ends [Date]. Seats are limited to [Number].
[Your Name]
Personalized event invitations show a greater degree of concern for a subscriber and their particular needs. A personalized event invitation that mentions the reader by name feels like a note from a friend, with a helpful and informative tone instead of high-pressure sales tactics.
3. Confirmation Email
Send this immediately after someone registers. Sending a confirmation message welcomes new registrants, locks in their spot, shares key event access details, and builds excitement with extra insights, countdowns, or special content offers.
Template:
Subject: You're Registered for [Event Name]. Here's What's Next.
Hi [First Name],
You are confirmed for [Event Name] on [Date] at [Time, Timezone].
Add to calendar: [Calendar Link]
Event access: [Link or instructions]
Agenda: [Attach or link]
Have questions? Reply to this email or visit [FAQ URL].
See you there.
4. Reminder Email (Send 2 to 3 Times)
Whether you are organizing an online or offline event, reminding your audience about it is just as important as informing them in the first place. That is where event reminder emails come into play. Your attendees may have signed up for your event months ago, and they may have forgotten or lost interest during the waiting period. Thoughtfully crafted reminder emails can help keep your event fresh in the minds of your prospective audience, maintain engagement, and ensure the majority of those who registered will show up.
Build a simple reminder cadence: initial invite, one reminder 3 to 7 days later, and a final reminder 24 hours before the event. Send a single nudge to non-responders 3 to 5 days after the first invite and personalize subject lines to increase engagement. Limit total follow-ups to two or three to avoid audience fatigue while maintaining urgency.
Template (Final Reminder):
Subject: [Event Name] is Tomorrow. Here's Your Access Link.
Hi [First Name],
[Event Name] starts at [Time, Timezone] tomorrow.
Join here: [Direct Access Link]
Speaker: [Name]
Topic: [What you will learn or gain]
Any questions? Reply here and we will get back to you fast.
5. Post-Event Follow-Up Email
Do not let the conversation end when the event does. Send follow-up emails to thank attendees, share event highlights, and provide information on future events or related content.
Start by thanking your audience for taking their time to attend your event. It is also a good idea to briefly summarize the event's topic to remind participants of the value they acquired and encourage their participation in future events. Include helpful resources such as recorded speeches, slides with crucial takeaway points, photos, and videos.
Template:
Subject: Thank You for Attending [Event Name]. Here's the Recap.
Hi [First Name],
Thank you for joining [Event Name]. Here is what we covered and what comes next.
Our next event, [Next Event Name], is on [Date]. [CTA Button: Register Now]
For non-attendees, following up with no-shows is just as important as following up with those who did attend. When crafting your post-event email to those who did not attend, you can say you are sorry they could not join, provide links to post-event materials, encourage them to follow your future events, and offer help if needed.
Anatomy of a High-Converting Event Email Template
Every template in your sequence should share the same structural foundation. Here are the non-negotiable elements.
Subject Line
Aim for 6 to 8 words, under 50 characters, so your subject displays cleanly on mobile and desktop. Include the event name or type, a clear benefit or call-to-action, and a concrete cue like a date, seat count, or deadline to drive urgency.
Subject lines to model:
"Seats Are Filling: Register for [Event] by Friday"
"[First Name], Your Spot at [Event] Is Reserved"
"[Event Name] Starts in 24 Hours. Join Here."
Preheader Text
The preheader is the preview text that appears after the subject line in most inboxes. Use it to reinforce the subject and add one more detail that earns the open. Keep it under 90 characters.
Body Copy
A common mistake in event emails is cluttered and lengthy messaging. Given that a person receives more than 100 emails daily on average, it is vital to send a clear, concise, and memorable message. As soon as the reader opens the email, they should know what it is about.
Mailchimp suggests keeping the email body under 200 words, using simple language to enhance readability. Sentences should be short, ideally under 25 words, to make them easy to digest.
Call-to-Action Button
Your CTA is the most critical element for conversion. Make it prominent using a contrasting button color, larger font, and ample white space around it. Use action-oriented verbs like "Register Now," "Secure Your Spot," "Claim Your Ticket," or "RSVP Here." Avoid multiple CTAs that can confuse the reader. Focus on one primary action.
From a technical standpoint, place primary CTAs above the fold and repeat at the email end. Use contrasting colors, clear action words, minimum 44px touch targets, and surround with white space. Limit to one primary CTA per template to avoid decision paralysis.
Event Email Template Design: What Works
Design decisions directly affect whether people register or close the tab. Here is what the data supports.
Mobile-First Layout
Over 70% of emails are opened on mobile devices in 2025. If your emails are not mobile-friendly, 8 out of 10 recipients might delete them instantly. Start with a single-column layout, use a 600px maximum container width for desktop, and keep templates 600 to 650 pixels wide for optimal compatibility across email clients, ensuring proper display on both desktop and mobile devices.
Visuals and Branding
Research shows that humans process email visuals 60,000 times faster than text and find them easier to remember. Using high-resolution images goes a long way to making your emails more appealing and memorable. Your email design elements, such as colors, fonts, and logos, are essential for maintaining a consistent brand image. Using a consistent design across various channels makes your brand easily identifiable, memorable, professional, and trustworthy.
Structure your layout to guide attention: use a 600px max width for desktop with a single-column flow on mobile, place one primary CTA above the fold, and keep body text at 14 to 16px with headings at 20 to 24px. Compress images under 80 to 100KB to avoid slow loads and keep total HTML below 102KB so Gmail does not clip content.
Color and Contrast
Use brand-consistent colors with high contrast ratios for accessibility. Limit to 3 to 4 colors maximum, ensure text meets WCAG guidelines (4.5:1 contrast ratio), and choose CTA colors that stand out from your brand palette while maintaining harmony.
Personalization and Segmentation
A generic event blast underperforms a targeted one by a wide margin. Segmented email campaigns show 50% higher CTR than untargeted campaigns. Marketers who send segmented campaigns notice a 760% increase in revenue.
For event emails specifically, segment by:
Past attendees vs. new prospects: Past attendees need loyalty framing. New prospects need social proof and value explanation.
Registration status: Those who registered get confirmation and reminder sequences. Those who have not registered get urgency-based nudges.
Engagement level: Trigger reminder emails only to openers or clickers who have not registered yet to avoid audience fatigue.
For deeper tailoring, vary tone, incentives, and proof points: VIPs receive concise, exclusive invites with a dedicated RSVP link; newcomers get agenda highlights, speaker bios, and a testimonial or metric; alumni see loyalty discounts and session upgrades.
Timing affects both open rates and registration conversions. Timing is crucial in event marketing, as sending invitations too early or too late can lead to low engagement. Studies show that email timing can impact open rates by 25 to 30%, with midweek mornings being the most effective.
A practical cadence by event size:
Large festivals, destination events, and fundraisers that require travel or advance planning benefit from a 2 to 3 month lead time. Mid-sized, local events where attendees want some notice but not a long runway work well with one month out.
It is good practice to send your announcement email four to six weeks before the event to give customers ample time to make arrangements.
Final reminder: 24 hours before, with access details front and center.
A campaign with 3 to 5 well-timed emails generally outperforms single sends, and avoiding spam filters requires spacing out emails and maintaining engagement.
For a complete look at how subject line choices affect open rates across campaigns, read our breakdown of Email Subject Line Best Practices That Boost Open Rates by 27%.
Tracking and Improving Template Performance
An event marketing email template is only as good as what you learn from it. Define measurable goals for each campaign including open rate, click-through, RSVP conversion, and no-show percentage, and benchmark against industry norms: aim for 20 to 30% opens, 2 to 6% CTR, and 3 to 8% RSVP rate.
The metrics to track per email in your sequence:
Open rate: Measures subject line and sender name performance
CTR: Measures body copy and CTA effectiveness
RSVP conversion rate: Measures the full email-to-registration flow
No-show rate: Measures how well your reminder sequence is working
Setting up effective A/B tests for your email subject lines is the first step toward understanding what resonates best with your audience. Start by identifying variables and choosing one key element to test at a time, such as length, personalization, or the inclusion of emojis. Then define your audience by segmenting your email list randomly to ensure each group is comparable.
How many emails should I send for an event marketing campaign?
A campaign with 3 to 5 well-timed emails generally outperforms single sends. For most events, a five-email sequence covers the full lifecycle: save-the-date, invitation, registration confirmation, reminder (one to two sends), and post-event follow-up. Larger events with longer lead times may warrant additional pre-event content like speaker spotlights or agenda previews.
What should an event marketing email template always include?
Your event email should always include the event's date, time, and location. It should also include all the information that event attendees need to have a great experience, including information about speakers, fees, products, activities, parking, and logistics. Every email in the sequence also needs a single, prominent CTA.
How do I write a subject line for an event invitation email?
Keep it under 50 characters and lead with a concrete hook. Use actionable language in your subject line. Phrases like "Join Us," "Don't Miss Out," or "Save Your Spot" encourage recipients to take action. Use words like "Limited Time," "Last Chance," or "Only a few spots left" to create urgency. Personalize by adding the recipient's name or other personalized elements to increase email invitation open rates.
What is the best layout for an event email template?
Good email template design features a mobile-first responsive layout, clear visual hierarchy, consistent branding, readable fonts at 16px minimum, strategically placed CTAs, optimized images, and fast loading times. The design should guide readers naturally from headline to action. Email templates should be 600 to 650 pixels wide for optimal compatibility across email clients.
How do I re-engage people who registered but did not attend?
Following up with no-shows is just as important as following up with those who did attend. When crafting your post-event email to those who did not attend, say you are sorry they could not join, provide links to post-event materials, encourage them to follow future events, and offer help if needed. Include a link to the event recording if one exists, and use a different subject line from the one attendees received.
Think of each template in your sequence as a single-purpose tool. The save-the-date builds awareness. The invitation drives registration. The reminder converts fence-sitters. The post-event follow-up captures pipeline and feedback. Each email has one job and one clear CTA.
The 5-Email Event Sequence (With Templates)
If you only send one or two emails about your event, you are leaving money and attendance on the table. Effective event email marketing is not about volume. It is about timing, purpose, and message clarity.
Here is a proven five-email framework with fill-in-the-blank templates for each stage.
1. Save-the-Date Email
Send this first. Its only goal is to claim a spot on the recipient's calendar.
A teaser with the date and time, sent six weeks before the event, gives your audience enough time to plan and save the date. For large-scale events or destination conferences, push this to eight to twelve weeks out.
Template:
Subject: Save the Date: [Event Name] is Coming [Month DD]
Hi [First Name],
Mark your calendar. [Event Name] is happening on [Date] at [Location/Platform].
[One-sentence value statement: what attendees will learn, gain, or experience.]
Registration opens [Date]. We will send full details soon.
[CTA Button: Add to Calendar]
[Your Name / Team Name]
Keep this email short. One paragraph, one CTA. No registration link yet because it creates friction before you have built any anticipation.
2. Invitation Email
Throwing people a random event invite is never as effective as warming them up with a well-timed event announcement email first. Event announcement emails let your customers know an event is taking place, whereas event invitation emails ask them to attend. You should use both messages in your event email marketing as part of a series.
Template:
Subject: You're Invited: [Event Name] on [Date]
Hi [First Name],
[Event Name] is your chance to [specific benefit: learn X, meet Y, solve Z].
What: [Event description in one to two sentences]
When: [Date and Time with Timezone]
Where: [Location or Virtual Platform Link]
Who's Speaking: [Speaker Name, Title]
[CTA Button: Reserve Your Spot]
Early-bird pricing ends [Date]. Seats are limited to [Number].
[Your Name]
Personalized event invitations show a greater degree of concern for a subscriber and their particular needs. A personalized event invitation that mentions the reader by name feels like a note from a friend, with a helpful and informative tone instead of high-pressure sales tactics.
3. Confirmation Email
Send this immediately after someone registers. Sending a confirmation message welcomes new registrants, locks in their spot, shares key event access details, and builds excitement with extra insights, countdowns, or special content offers.
Template:
Subject: You're Registered for [Event Name]. Here's What's Next.
Hi [First Name],
You are confirmed for [Event Name] on [Date] at [Time, Timezone].
Add to calendar: [Calendar Link]
Event access: [Link or instructions]
Agenda: [Attach or link]
Have questions? Reply to this email or visit [FAQ URL].
See you there.
4. Reminder Email (Send 2 to 3 Times)
Whether you are organizing an online or offline event, reminding your audience about it is just as important as informing them in the first place. That is where event reminder emails come into play. Your attendees may have signed up for your event months ago, and they may have forgotten or lost interest during the waiting period. Thoughtfully crafted reminder emails can help keep your event fresh in the minds of your prospective audience, maintain engagement, and ensure the majority of those who registered will show up.
Build a simple reminder cadence: initial invite, one reminder 3 to 7 days later, and a final reminder 24 hours before the event. Send a single nudge to non-responders 3 to 5 days after the first invite and personalize subject lines to increase engagement. Limit total follow-ups to two or three to avoid audience fatigue while maintaining urgency.
Template (Final Reminder):
Subject: [Event Name] is Tomorrow. Here's Your Access Link.
Hi [First Name],
[Event Name] starts at [Time, Timezone] tomorrow.
Join here: [Direct Access Link]
Speaker: [Name]
Topic: [What you will learn or gain]
Any questions? Reply here and we will get back to you fast.
5. Post-Event Follow-Up Email
Do not let the conversation end when the event does. Send follow-up emails to thank attendees, share event highlights, and provide information on future events or related content.
Start by thanking your audience for taking their time to attend your event. It is also a good idea to briefly summarize the event's topic to remind participants of the value they acquired and encourage their participation in future events. Include helpful resources such as recorded speeches, slides with crucial takeaway points, photos, and videos.
Template:
Subject: Thank You for Attending [Event Name]. Here's the Recap.
Hi [First Name],
Thank you for joining [Event Name]. Here is what we covered and what comes next.
Our next event, [Next Event Name], is on [Date]. [CTA Button: Register Now]
For non-attendees, following up with no-shows is just as important as following up with those who did attend. When crafting your post-event email to those who did not attend, you can say you are sorry they could not join, provide links to post-event materials, encourage them to follow your future events, and offer help if needed.
Anatomy of a High-Converting Event Email Template
Every template in your sequence should share the same structural foundation. Here are the non-negotiable elements.
Subject Line
Aim for 6 to 8 words, under 50 characters, so your subject displays cleanly on mobile and desktop. Include the event name or type, a clear benefit or call-to-action, and a concrete cue like a date, seat count, or deadline to drive urgency.
Subject lines to model:
"Seats Are Filling: Register for [Event] by Friday"
"[First Name], Your Spot at [Event] Is Reserved"
"[Event Name] Starts in 24 Hours. Join Here."
Preheader Text
The preheader is the preview text that appears after the subject line in most inboxes. Use it to reinforce the subject and add one more detail that earns the open. Keep it under 90 characters.
Body Copy
A common mistake in event emails is cluttered and lengthy messaging. Given that a person receives more than 100 emails daily on average, it is vital to send a clear, concise, and memorable message. As soon as the reader opens the email, they should know what it is about.
Mailchimp suggests keeping the email body under 200 words, using simple language to enhance readability. Sentences should be short, ideally under 25 words, to make them easy to digest.
Call-to-Action Button
Your CTA is the most critical element for conversion. Make it prominent using a contrasting button color, larger font, and ample white space around it. Use action-oriented verbs like "Register Now," "Secure Your Spot," "Claim Your Ticket," or "RSVP Here." Avoid multiple CTAs that can confuse the reader. Focus on one primary action.
From a technical standpoint, place primary CTAs above the fold and repeat at the email end. Use contrasting colors, clear action words, minimum 44px touch targets, and surround with white space. Limit to one primary CTA per template to avoid decision paralysis.
Event Email Template Design: What Works
Design decisions directly affect whether people register or close the tab. Here is what the data supports.
Mobile-First Layout
Over 70% of emails are opened on mobile devices in 2025. If your emails are not mobile-friendly, 8 out of 10 recipients might delete them instantly. Start with a single-column layout, use a 600px maximum container width for desktop, and keep templates 600 to 650 pixels wide for optimal compatibility across email clients, ensuring proper display on both desktop and mobile devices.
Visuals and Branding
Research shows that humans process email visuals 60,000 times faster than text and find them easier to remember. Using high-resolution images goes a long way to making your emails more appealing and memorable. Your email design elements, such as colors, fonts, and logos, are essential for maintaining a consistent brand image. Using a consistent design across various channels makes your brand easily identifiable, memorable, professional, and trustworthy.
Structure your layout to guide attention: use a 600px max width for desktop with a single-column flow on mobile, place one primary CTA above the fold, and keep body text at 14 to 16px with headings at 20 to 24px. Compress images under 80 to 100KB to avoid slow loads and keep total HTML below 102KB so Gmail does not clip content.
Color and Contrast
Use brand-consistent colors with high contrast ratios for accessibility. Limit to 3 to 4 colors maximum, ensure text meets WCAG guidelines (4.5:1 contrast ratio), and choose CTA colors that stand out from your brand palette while maintaining harmony.
Personalization and Segmentation
A generic event blast underperforms a targeted one by a wide margin. Segmented email campaigns show 50% higher CTR than untargeted campaigns. Marketers who send segmented campaigns notice a 760% increase in revenue.
For event emails specifically, segment by:
Past attendees vs. new prospects: Past attendees need loyalty framing. New prospects need social proof and value explanation.
Registration status: Those who registered get confirmation and reminder sequences. Those who have not registered get urgency-based nudges.
Engagement level: Trigger reminder emails only to openers or clickers who have not registered yet to avoid audience fatigue.
For deeper tailoring, vary tone, incentives, and proof points: VIPs receive concise, exclusive invites with a dedicated RSVP link; newcomers get agenda highlights, speaker bios, and a testimonial or metric; alumni see loyalty discounts and session upgrades.
Timing affects both open rates and registration conversions. Timing is crucial in event marketing, as sending invitations too early or too late can lead to low engagement. Studies show that email timing can impact open rates by 25 to 30%, with midweek mornings being the most effective.
A practical cadence by event size:
Large festivals, destination events, and fundraisers that require travel or advance planning benefit from a 2 to 3 month lead time. Mid-sized, local events where attendees want some notice but not a long runway work well with one month out.
It is good practice to send your announcement email four to six weeks before the event to give customers ample time to make arrangements.
Final reminder: 24 hours before, with access details front and center.
A campaign with 3 to 5 well-timed emails generally outperforms single sends, and avoiding spam filters requires spacing out emails and maintaining engagement.
For a complete look at how subject line choices affect open rates across campaigns, read our breakdown of Email Subject Line Best Practices That Boost Open Rates by 27%.
Tracking and Improving Template Performance
An event marketing email template is only as good as what you learn from it. Define measurable goals for each campaign including open rate, click-through, RSVP conversion, and no-show percentage, and benchmark against industry norms: aim for 20 to 30% opens, 2 to 6% CTR, and 3 to 8% RSVP rate.
The metrics to track per email in your sequence:
Open rate: Measures subject line and sender name performance
CTR: Measures body copy and CTA effectiveness
RSVP conversion rate: Measures the full email-to-registration flow
No-show rate: Measures how well your reminder sequence is working
Setting up effective A/B tests for your email subject lines is the first step toward understanding what resonates best with your audience. Start by identifying variables and choosing one key element to test at a time, such as length, personalization, or the inclusion of emojis. Then define your audience by segmenting your email list randomly to ensure each group is comparable.
How many emails should I send for an event marketing campaign?
A campaign with 3 to 5 well-timed emails generally outperforms single sends. For most events, a five-email sequence covers the full lifecycle: save-the-date, invitation, registration confirmation, reminder (one to two sends), and post-event follow-up. Larger events with longer lead times may warrant additional pre-event content like speaker spotlights or agenda previews.
What should an event marketing email template always include?
Your event email should always include the event's date, time, and location. It should also include all the information that event attendees need to have a great experience, including information about speakers, fees, products, activities, parking, and logistics. Every email in the sequence also needs a single, prominent CTA.
How do I write a subject line for an event invitation email?
Keep it under 50 characters and lead with a concrete hook. Use actionable language in your subject line. Phrases like "Join Us," "Don't Miss Out," or "Save Your Spot" encourage recipients to take action. Use words like "Limited Time," "Last Chance," or "Only a few spots left" to create urgency. Personalize by adding the recipient's name or other personalized elements to increase email invitation open rates.
What is the best layout for an event email template?
Good email template design features a mobile-first responsive layout, clear visual hierarchy, consistent branding, readable fonts at 16px minimum, strategically placed CTAs, optimized images, and fast loading times. The design should guide readers naturally from headline to action. Email templates should be 600 to 650 pixels wide for optimal compatibility across email clients.
How do I re-engage people who registered but did not attend?
Following up with no-shows is just as important as following up with those who did attend. When crafting your post-event email to those who did not attend, say you are sorry they could not join, provide links to post-event materials, encourage them to follow future events, and offer help if needed. Include a link to the event recording if one exists, and use a different subject line from the one attendees received.
