GetResponse email marketing has been around since 1998 and, over two decades later, it remains one of the most feature-rich platforms in the market. Founded by Simon Grabowski in 1999, GetResponse introduced what it called the first "smart autoresponder" early on to make email marketing and automation more intuitive. Today it serves far more than basic email delivery. GetResponse now has over 400,000 customers worldwide, and its platform has expanded into landing pages, webinar hosting, conversion funnels, AI-generated campaigns, and ecommerce tools.
This guide covers what GetResponse actually does, how its pricing tiers stack up, how to set up an account, and where the platform falls short, so you can make a clear-headed decision before committing.
Key Takeaways
GetResponse's paid pricing starts at $19/month for up to 1,000 subscribers on the Starter plan, which includes unlimited emails, autoresponders, landing pages, and 24/7 chat support.
GetResponse reports an overall deliverability rate of 99% across all customers collectively.
AI-powered tools let you create emails, landing pages, websites, and autoresponders without writing copy or doing design work manually.
The free forever plan includes key marketing tools such as a landing page and website builder, signup forms, and popups.
GetResponse does not include a built-in CRM; it manages contacts well through tagging, scoring, and segmentation, but does not offer sales pipelines or deal tracking.
What Is GetResponse?
GetResponse is best known as an email marketing platform, but it would be more accurate to call it an all-in-one marketing solution. Its feature set goes far beyond email, with tools to help build an audience and engage with them at every stage of the customer journey, across multiple channels.
Over the past few years it has expanded its scope to become a one-stop ecommerce and digital marketing platform, offering features like a website builder, ecommerce tools, landing pages, and more. For teams that are tired of managing five separate subscriptions to handle email, landing pages, webinars, CRM-lite features, and automation, that consolidation has genuine dollar value.
GetResponse is intuitive enough to build your first campaign in around 10 minutes, yet it also offers advanced automation, lead scoring, dynamic content, funnels, and webinars.
GetResponse email marketing has been around since 1998 and, over two decades later, it remains one of the most feature-rich platforms in the market. Founded by Simon Grabowski in 1999, GetResponse introduced what it called the first "smart autoresponder" early on to make email marketing and automation more intuitive. Today it serves far more than basic email delivery. GetResponse now has over 400,000 customers worldwide, and its platform has expanded into landing pages, webinar hosting, conversion funnels, AI-generated campaigns, and ecommerce tools.
This guide covers what GetResponse actually does, how its pricing tiers stack up, how to set up an account, and where the platform falls short, so you can make a clear-headed decision before committing.
Key Takeaways
GetResponse's paid pricing starts at $19/month for up to 1,000 subscribers on the Starter plan, which includes unlimited emails, autoresponders, landing pages, and 24/7 chat support.
GetResponse reports an overall deliverability rate of 99% across all customers collectively.
AI-powered tools let you create emails, landing pages, websites, and autoresponders without writing copy or doing design work manually.
The free forever plan includes key marketing tools such as a landing page and website builder, signup forms, and popups.
GetResponse does not include a built-in CRM; it manages contacts well through tagging, scoring, and segmentation, but does not offer sales pipelines or deal tracking.
What Is GetResponse?
GetResponse is best known as an email marketing platform, but it would be more accurate to call it an all-in-one marketing solution. Its feature set goes far beyond email, with tools to help build an audience and engage with them at every stage of the customer journey, across multiple channels.
Over the past few years it has expanded its scope to become a one-stop ecommerce and digital marketing platform, offering features like a website builder, ecommerce tools, landing pages, and more. For teams that are tired of managing five separate subscriptions to handle email, landing pages, webinars, CRM-lite features, and automation, that consolidation has genuine dollar value.
GetResponse is intuitive enough to build your first campaign in around 10 minutes, yet it also offers advanced automation, lead scoring, dynamic content, funnels, and webinars.
Core Features of GetResponse Email Marketing
Email Editor and Templates
GetResponse makes building emails straightforward. The drag-and-drop editor is intuitive even for beginners, and the platform offers more than 150 professionally designed templates, including responsive options. You can also design in custom HTML or start from a blank canvas.
With A/B testing, you can test different versions of your emails to see which performs best. Personalization lets you add subscriber data directly into emails. The editor also pulls in assets from Giphy and Shutterstock, giving you a media library without a separate subscription.
Marketing Automation
Automation is where GetResponse earns its mid-market reputation. The automation workflows turn complex tasks into a few easy steps. With the visual workflow builder, you can map out subscriber journeys by dragging blocks for triggers and actions.
The Marketer plan transforms GetResponse into a significantly more dynamic platform, introducing visual workflow automation, event tracking, contact scoring functionality, and more sophisticated segmentation options.
You can build segments using filters such as purchase history, geolocation, tags, lead scores, sign-up source, and more. There is even behavioral targeting tied to landing page visits and funnel actions. For ecommerce, this is particularly useful for timed campaigns tied to buying behavior.
Pair your automation sequences with strong personalization to get the most from these workflows. Our guide on email personalization techniques that boost conversions covers several strategies that work well inside GetResponse's automation builder.
AI Campaign Generator
GetResponse has stepped up its innovation with an AI-powered email generator that handles both design and copy, making it easier to create polished, high-performing emails in minutes.
Top AI features include an AI Campaign Generator that can generate full funnels, including emails, landing pages, and CTAs in one click, alongside a Marketing Automation Builder with a drag-and-drop editor triggered by behavior, purchases, or tagging events.
Conversion Funnels and Landing Pages
One standout feature is the Conversion Funnel, a lead generation feature that allows you to create sales funnels and landing pages for various areas of your business. It is well suited for ecommerce sites and webinar promotion.
GetResponse gives you full landing pages, thank-you pages, and pre-built funnels. It is all packaged under the Conversion Funnel feature, with 30+ funnel templates covering everything from lead capture to product sales and webinar signups.
Webinar Hosting
Live and on-demand webinars are built directly into the platform. You set up a webinar event, share the unique join link, and GetResponse handles registrations, reminder emails, and hosting (video, screen share, chat, polls). Afterward, it can send replay links automatically.
This is a notable differentiator from most email platforms, which require you to connect a third-party webinar tool.
Integrations
GetResponse offers 170+ integrations with popular tools like Shopify, WooCommerce, Zoho, Stripo, and HubSpot. These integrations help centralize your data. For ecommerce teams, the Shopify connection specifically supports abandoned cart triggers, post-purchase sequences, and product recommendations.
GetResponse Pricing: Plans Explained
There are three standard plans (Starter, Marketer, Creator), each with its own feature set and add-on availability. All plans include list size options of 1k, 2.5k, 5k, 10k, 25k, 50k, and 100k contacts.
Starter Plan
The Starter plan starts at $19/month (billed monthly) for up to 1,000 contacts, with unlimited email sends, autoresponders, AI email generation tools, and unlimited landing pages. It is a strong entry point for solo marketers and small businesses.
One key limitation: you can build only one custom automation workflow on the Starter plan.
Marketer Plan
The Marketer plan, starting at $59/month for 1,000 contacts, is where GetResponse's full automation power becomes accessible. You get advanced event-based workflows, contact scoring, web push notifications, ecommerce integrations, and multi-user access for up to three team members.
Creator Plan
The Creator plan starts at $69/month and is aimed at content creators and online sellers. It adds webinars for up to 100 attendees, an AI course builder, paid newsletters, and support for up to five users, on top of everything in the Marketer plan.
Enterprise (MAX)
With GetResponse MAX, you get all the features in the Starter, Marketer, and Creator plans, plus a dedicated Customer Experience Manager to help optimize your online marketing campaigns. The package also includes a custom sending infrastructure and premium tools not available in standard plans: SMS marketing, transactional emails, professional services, and more.
Free Plan
The free plan supports up to 500 contacts and allows 2,500 newsletter sends per month. It includes a basic website builder, signup forms, and limited landing pages (capped at 1,000 unique visitors per month). Emails from the free plan carry GetResponse branding, which is removed when you upgrade.
Pricing watch-out: if your contact list exceeds the limit in your plan, you are automatically moved to the next tier. So if you pay $19/month on the Starter plan and reach 1,001 contacts, you will be charged $29, the price for the 2,500-contact tier.
Billing annually reduces costs. An 18% discount applies to annual payments.
GetResponse Deliverability
Deliverability is one of the most practical metrics to evaluate in any email platform, because a 10% spam rate wipes out the value of your entire list.
For all customers collectively, GetResponse reports that its overall deliverability rate stands at 99%. Independent testing shows figures that vary by testing methodology and mailbox provider. According to one 2024 full-year report, 85.39% of nearly 97,000 emails sent with GetResponse ended up in the recipient's main mailbox.
More recent testing is stronger: in July 2025, 91.65% of emails sent via GetResponse reached the recipient's inbox, with 8.47% moved to spam.
GetResponse currently holds a deliverability score of 95 out of 100 from EmailDeliverabilityReport, where a score over 90 is classified as very good.
Over two decades, GetResponse has developed relationships with all major ISPs. This is supported by a strict import policy, zero tolerance for spam, list management tools, delivery tracking, and enforcement of best practices.
For senders who want to improve their own deliverability within any platform, strong email list segmentation strategies reduce spam complaints by keeping sends relevant to each subset of your audience.
How to Set Up GetResponse
Getting started takes less than 10 minutes.
Create your account. Setting up your GetResponse account starts with a few simple clicks. Head to the GetResponse homepage, enter your email address, and click "Create a free account." No credit card is required upfront.
Confirm your email. After signing up, check your inbox for a confirmation email. Once you hit "Confirm," you will be asked for basic information such as your company name (optional), country, address, and phone number (also optional). After that, you can start exploring your account immediately.
Configure your sender domain. This is the step most beginners skip and later regret. Starting in February 2024, Gmail and Yahoo rolled out new authentication requirements. In April 2025, Microsoft joined them with a similar announcement. GetResponse strongly advises all senders to use email addresses from their own private domains and to configure both DKIM and DMARC.
Import or build your contact list. To create your first contact list, head to the Contacts tab and click "Create list." Provide a list name and keep it simple so you can identify it later.
Choose a template and send. You can choose from over 150 email templates across various categories or create your own from scratch. Use the drag-and-drop editor to add images, text, and buttons.
Build an automation sequence. The typical workflow is: sign up, import or capture contacts, design your email or landing page, send or schedule, then automate follow-ups.
A welcome series is the highest-ROI automation to set up first. According to GetResponse's own benchmark data, welcome emails achieve an average open rate of 83.63% and a click-through rate of 16.60%, with a click-to-open rate of 19.85%. For guidance on structuring that first sequence, see our welcome email sequence best practices guide.
GetResponse Pros and Cons
What Works Well
The feature set is broad. It is a true all-in-one platform and gives you everything you need to run entire marketing campaigns in one place, without piecing together multiple tools.
GetResponse is one of the more beginner-friendly platforms available, with intuitive navigation from building websites and landing pages to designing emails and automation sequences.
The "Perfect Timing" and time zone scheduling features automatically boost open rates by sending at the optimal time for each recipient.
Customer support is available 24/7 via live chat and email, with a deep help center.
You can create and monitor Google, Facebook, and Instagram ads directly from your GetResponse account.
Where It Falls Short
Some parts of the interface feel dated and can be unintuitive at first. Pricing also jumps quickly as your contact list grows, which can frustrate small businesses on a budget.
There is no built-in CRM. GetResponse manages contacts with tagging, scoring, and segmentation, but does not include sales pipelines or deal tracking.
Most of the deeper segmentation features are tied to user behavior inside GetResponse's own tools. If your product or app lives outside the platform, your options are limited unless you connect via Zapier or a custom integration.
The email template library is not as varied as some standalone email marketing platforms.
Who Should Use GetResponse?
GetResponse is best described as a marketing Swiss Army knife. It is ideal for SMBs, solopreneurs, and ecommerce operations that want integrated automation without bouncing between five or more tools. It is not a full-scale CRM or ERP solution, but for digital acquisition and retention it is one of the more complete platforms in the market.
Compared to ActiveCampaign, GetResponse offers more all-in-one marketing tools like landing pages, webinars, and AI generators at a lower entry price, though ActiveCampaign excels at advanced automation and CRM depth.
If your use case is primarily content creation and monetization, GetResponse's creator tools help you build and sell courses, send paid newsletters, and keep students engaged with automations. If you need enterprise-level deliverability consulting and dedicated IP warmup, that is available on the MAX tier.
For ecommerce teams specifically, GetResponse's abandoned cart triggers, product recommendation engine, and Shopify integration make it a strong fit. Our ecommerce email marketing guide covers the broader strategy behind those campaigns.
Frequently Asked Questions
Is GetResponse free to use?
Yes. GetResponse has a free-forever account that allows you to send unlimited emails to up to 500 subscribers, and a free trial of paid plans that unlocks more features for 30 days. The free plan does apply GetResponse branding to your emails and limits landing pages to 1,000 visitors per month.
How does GetResponse pricing work as your list grows?
GetResponse does not charge per message sent; it charges based on the total number of contacts across all of your lists. You pay for all subscribers added during the billing month, regardless of what happens to them afterward. If adding contacts causes you to exceed your plan's limit, you are charged at the higher tier level. This makes list hygiene more financially important than on volume-based platforms.
What is GetResponse's email deliverability rate?
GetResponse reports an overall deliverability rate of 99% across all customers. Independent third-party testing varies by mailbox provider and testing period, with inbox placement rates reaching 91.65% in July 2025 testing. Deliverability also depends heavily on your own sender practices, including list quality, authentication setup, and sending frequency.
Does GetResponse support ecommerce email marketing?
Yes. There are four main ways to connect your online store to GetResponse. Once connected, the platform can use ecommerce data for personalized recommendations, automatic abandoned cart messages, post-purchase workflows, and customer segmentation. Native integrations exist for Shopify and WooCommerce, with additional options available through Zapier.
Core Features of GetResponse Email Marketing
Email Editor and Templates
GetResponse makes building emails straightforward. The drag-and-drop editor is intuitive even for beginners, and the platform offers more than 150 professionally designed templates, including responsive options. You can also design in custom HTML or start from a blank canvas.
With A/B testing, you can test different versions of your emails to see which performs best. Personalization lets you add subscriber data directly into emails. The editor also pulls in assets from Giphy and Shutterstock, giving you a media library without a separate subscription.
Marketing Automation
Automation is where GetResponse earns its mid-market reputation. The automation workflows turn complex tasks into a few easy steps. With the visual workflow builder, you can map out subscriber journeys by dragging blocks for triggers and actions.
The Marketer plan transforms GetResponse into a significantly more dynamic platform, introducing visual workflow automation, event tracking, contact scoring functionality, and more sophisticated segmentation options.
You can build segments using filters such as purchase history, geolocation, tags, lead scores, sign-up source, and more. There is even behavioral targeting tied to landing page visits and funnel actions. For ecommerce, this is particularly useful for timed campaigns tied to buying behavior.
Pair your automation sequences with strong personalization to get the most from these workflows. Our guide on email personalization techniques that boost conversions covers several strategies that work well inside GetResponse's automation builder.
AI Campaign Generator
GetResponse has stepped up its innovation with an AI-powered email generator that handles both design and copy, making it easier to create polished, high-performing emails in minutes.
Top AI features include an AI Campaign Generator that can generate full funnels, including emails, landing pages, and CTAs in one click, alongside a Marketing Automation Builder with a drag-and-drop editor triggered by behavior, purchases, or tagging events.
Conversion Funnels and Landing Pages
One standout feature is the Conversion Funnel, a lead generation feature that allows you to create sales funnels and landing pages for various areas of your business. It is well suited for ecommerce sites and webinar promotion.
GetResponse gives you full landing pages, thank-you pages, and pre-built funnels. It is all packaged under the Conversion Funnel feature, with 30+ funnel templates covering everything from lead capture to product sales and webinar signups.
Webinar Hosting
Live and on-demand webinars are built directly into the platform. You set up a webinar event, share the unique join link, and GetResponse handles registrations, reminder emails, and hosting (video, screen share, chat, polls). Afterward, it can send replay links automatically.
This is a notable differentiator from most email platforms, which require you to connect a third-party webinar tool.
Integrations
GetResponse offers 170+ integrations with popular tools like Shopify, WooCommerce, Zoho, Stripo, and HubSpot. These integrations help centralize your data. For ecommerce teams, the Shopify connection specifically supports abandoned cart triggers, post-purchase sequences, and product recommendations.
GetResponse Pricing: Plans Explained
There are three standard plans (Starter, Marketer, Creator), each with its own feature set and add-on availability. All plans include list size options of 1k, 2.5k, 5k, 10k, 25k, 50k, and 100k contacts.
Starter Plan
The Starter plan starts at $19/month (billed monthly) for up to 1,000 contacts, with unlimited email sends, autoresponders, AI email generation tools, and unlimited landing pages. It is a strong entry point for solo marketers and small businesses.
One key limitation: you can build only one custom automation workflow on the Starter plan.
Marketer Plan
The Marketer plan, starting at $59/month for 1,000 contacts, is where GetResponse's full automation power becomes accessible. You get advanced event-based workflows, contact scoring, web push notifications, ecommerce integrations, and multi-user access for up to three team members.
Creator Plan
The Creator plan starts at $69/month and is aimed at content creators and online sellers. It adds webinars for up to 100 attendees, an AI course builder, paid newsletters, and support for up to five users, on top of everything in the Marketer plan.
Enterprise (MAX)
With GetResponse MAX, you get all the features in the Starter, Marketer, and Creator plans, plus a dedicated Customer Experience Manager to help optimize your online marketing campaigns. The package also includes a custom sending infrastructure and premium tools not available in standard plans: SMS marketing, transactional emails, professional services, and more.
Free Plan
The free plan supports up to 500 contacts and allows 2,500 newsletter sends per month. It includes a basic website builder, signup forms, and limited landing pages (capped at 1,000 unique visitors per month). Emails from the free plan carry GetResponse branding, which is removed when you upgrade.
Pricing watch-out: if your contact list exceeds the limit in your plan, you are automatically moved to the next tier. So if you pay $19/month on the Starter plan and reach 1,001 contacts, you will be charged $29, the price for the 2,500-contact tier.
Billing annually reduces costs. An 18% discount applies to annual payments.
GetResponse Deliverability
Deliverability is one of the most practical metrics to evaluate in any email platform, because a 10% spam rate wipes out the value of your entire list.
For all customers collectively, GetResponse reports that its overall deliverability rate stands at 99%. Independent testing shows figures that vary by testing methodology and mailbox provider. According to one 2024 full-year report, 85.39% of nearly 97,000 emails sent with GetResponse ended up in the recipient's main mailbox.
More recent testing is stronger: in July 2025, 91.65% of emails sent via GetResponse reached the recipient's inbox, with 8.47% moved to spam.
GetResponse currently holds a deliverability score of 95 out of 100 from EmailDeliverabilityReport, where a score over 90 is classified as very good.
Over two decades, GetResponse has developed relationships with all major ISPs. This is supported by a strict import policy, zero tolerance for spam, list management tools, delivery tracking, and enforcement of best practices.
For senders who want to improve their own deliverability within any platform, strong email list segmentation strategies reduce spam complaints by keeping sends relevant to each subset of your audience.
How to Set Up GetResponse
Getting started takes less than 10 minutes.
Create your account. Setting up your GetResponse account starts with a few simple clicks. Head to the GetResponse homepage, enter your email address, and click "Create a free account." No credit card is required upfront.
Confirm your email. After signing up, check your inbox for a confirmation email. Once you hit "Confirm," you will be asked for basic information such as your company name (optional), country, address, and phone number (also optional). After that, you can start exploring your account immediately.
Configure your sender domain. This is the step most beginners skip and later regret. Starting in February 2024, Gmail and Yahoo rolled out new authentication requirements. In April 2025, Microsoft joined them with a similar announcement. GetResponse strongly advises all senders to use email addresses from their own private domains and to configure both DKIM and DMARC.
Import or build your contact list. To create your first contact list, head to the Contacts tab and click "Create list." Provide a list name and keep it simple so you can identify it later.
Choose a template and send. You can choose from over 150 email templates across various categories or create your own from scratch. Use the drag-and-drop editor to add images, text, and buttons.
Build an automation sequence. The typical workflow is: sign up, import or capture contacts, design your email or landing page, send or schedule, then automate follow-ups.
A welcome series is the highest-ROI automation to set up first. According to GetResponse's own benchmark data, welcome emails achieve an average open rate of 83.63% and a click-through rate of 16.60%, with a click-to-open rate of 19.85%. For guidance on structuring that first sequence, see our welcome email sequence best practices guide.
GetResponse Pros and Cons
What Works Well
The feature set is broad. It is a true all-in-one platform and gives you everything you need to run entire marketing campaigns in one place, without piecing together multiple tools.
GetResponse is one of the more beginner-friendly platforms available, with intuitive navigation from building websites and landing pages to designing emails and automation sequences.
The "Perfect Timing" and time zone scheduling features automatically boost open rates by sending at the optimal time for each recipient.
Customer support is available 24/7 via live chat and email, with a deep help center.
You can create and monitor Google, Facebook, and Instagram ads directly from your GetResponse account.
Where It Falls Short
Some parts of the interface feel dated and can be unintuitive at first. Pricing also jumps quickly as your contact list grows, which can frustrate small businesses on a budget.
There is no built-in CRM. GetResponse manages contacts with tagging, scoring, and segmentation, but does not include sales pipelines or deal tracking.
Most of the deeper segmentation features are tied to user behavior inside GetResponse's own tools. If your product or app lives outside the platform, your options are limited unless you connect via Zapier or a custom integration.
The email template library is not as varied as some standalone email marketing platforms.
Who Should Use GetResponse?
GetResponse is best described as a marketing Swiss Army knife. It is ideal for SMBs, solopreneurs, and ecommerce operations that want integrated automation without bouncing between five or more tools. It is not a full-scale CRM or ERP solution, but for digital acquisition and retention it is one of the more complete platforms in the market.
Compared to ActiveCampaign, GetResponse offers more all-in-one marketing tools like landing pages, webinars, and AI generators at a lower entry price, though ActiveCampaign excels at advanced automation and CRM depth.
If your use case is primarily content creation and monetization, GetResponse's creator tools help you build and sell courses, send paid newsletters, and keep students engaged with automations. If you need enterprise-level deliverability consulting and dedicated IP warmup, that is available on the MAX tier.
For ecommerce teams specifically, GetResponse's abandoned cart triggers, product recommendation engine, and Shopify integration make it a strong fit. Our ecommerce email marketing guide covers the broader strategy behind those campaigns.
Frequently Asked Questions
Is GetResponse free to use?
Yes. GetResponse has a free-forever account that allows you to send unlimited emails to up to 500 subscribers, and a free trial of paid plans that unlocks more features for 30 days. The free plan does apply GetResponse branding to your emails and limits landing pages to 1,000 visitors per month.
How does GetResponse pricing work as your list grows?
GetResponse does not charge per message sent; it charges based on the total number of contacts across all of your lists. You pay for all subscribers added during the billing month, regardless of what happens to them afterward. If adding contacts causes you to exceed your plan's limit, you are charged at the higher tier level. This makes list hygiene more financially important than on volume-based platforms.
What is GetResponse's email deliverability rate?
GetResponse reports an overall deliverability rate of 99% across all customers. Independent third-party testing varies by mailbox provider and testing period, with inbox placement rates reaching 91.65% in July 2025 testing. Deliverability also depends heavily on your own sender practices, including list quality, authentication setup, and sending frequency.
Does GetResponse support ecommerce email marketing?
Yes. There are four main ways to connect your online store to GetResponse. Once connected, the platform can use ecommerce data for personalized recommendations, automatic abandoned cart messages, post-purchase workflows, and customer segmentation. Native integrations exist for Shopify and WooCommerce, with additional options available through Zapier.
