Yes, Wix does have email marketing. It is built directly into the Wix platform, meaning you do not need to install a third-party app or set up a separate account to start sending campaigns. But whether it is the right tool for your business is a different question. The main thing to stress about Wix email marketing is that its features are basic. You won't find deep-level reporting or advanced automation. If you're a bigger business that needs these features, it's simply not for you.
This guide covers exactly what Wix email marketing includes, how its pricing tiers work, where the hard limits are, and when you should consider a dedicated platform instead.
Key Takeaways
- Wix is a well-known website builder with a free email marketing tool built into its backend for scheduled newsletters and blasts.
- As of 2025, Wix Email Marketing offers a free plan and three paid tiers that are separate from Wix website builder plans. The free plan allows up to 200 emails per month.
- Wix Email Marketing does not currently offer A/B testing for email campaigns.
- For every $1 spent on email marketing, $36 is made in return, according to data from Litmus, equaling a 3,600% ROI, which makes choosing the right platform a meaningful business decision.
- Wix Email Marketing is best for small to medium-sized businesses already using Wix that value ease of use and integration over advanced features.
What Is Wix Email Marketing?
Wix's email marketing service (formerly known as Wix Shoutout or Wix Ascend) is designed to be a simple, easy-to-use add-on to any Wix website. It is not a standalone tool. Email marketing lives inside Wix's website builder, and you need at least a basic Wix site to access any email features.
Contacts collected via Wix sites, for example store customers and contact form submissions, are automatically funneled into the tool, which acts as a CRM, meaning you can run email campaigns to these contacts with just a few clicks. You can also automatically add store products and blog posts from your Wix site into your newsletters.
Wix's email functionality is part of the platform, so it doesn't require an additional app installation, unlike some competitors where email is a separate install.
Wix decided to phase out Ascend, their independent email marketing solution, effective from February 1, 2023. This strategic move was part of Wix's ongoing initiative to simplify and enhance their service offerings. In this restructuring, Wix incorporated key business tools from the former Ascend package into their Premium plans.
Wix Email Marketing Features
Drag-and-Drop Email Editor
Wix Email Marketing features an easy-to-use drag-and-drop email editor, much like its website builder. Users can pick from about 20 ready-made templates for different needs or start fresh. They can customize colors, fonts, and backgrounds to fit their brand.
The platform supports multimedia like videos, images, buttons, and product listings linked to your ecommerce site. All templates work well on both desktop and mobile, ensuring a consistent look.
AI-Powered Content Tools
Marketing professionals and small business owners can now create email campaigns using Wix's new AI-powered email editor, designed to simplify the creation of email campaigns. Wix calls its AI assistant Astro, which simplifies workflows and suits users who are new to email or have a small list.
Automation
Automation is a key feature of Wix Email Marketing. Users can set up automated workflows for welcome emails, abandoned cart reminders, order confirmations, and follow-up emails. This helps businesses save time while maintaining consistent communication with their customers.
The service allows for basic automation of triggered emails based on customer actions. Wix sets up relevant automations automatically based on your website features. For example, store owners get payment confirmation emails, while bloggers receive notifications about new posts.
However, the automation depth is limited. Wix provides pre-built flows with basic customization. While you can add conditions and create IF/ELSE branches, the system feels limited for ecommerce needs. You can't edit triggers in pre-built automations, only actions.
Segmentation and Personalization
The platform allows customer segmentation for focused messaging. However, advanced options are limited compared to specialized email marketing services.
The ability to use dynamic values means you can personalize emails with your contacts' names, which can significantly increase open rates and engagement. For growing teams that want to take personalization further, see our guide on email personalization techniques that boost conversions.
Analytics and Reporting
Wix Email Marketing provides in-depth analytics, allowing users to track email performance metrics such as open rates, click-through rates, and conversion rates. These insights help businesses optimize their campaigns for better engagement and results.
Wix provides basic reporting with useful website traffic insights, but lacks advanced metrics like click-to-open rates or location data.
Contact Collection
A key feature for Wix owners is automatic contact collection. The system gathers contacts from your website, including ecommerce customers and form submissions, making it easier to build your email list. But the platform also suggests filtering out inactive contacts before sending campaigns to maintain good deliverability rates.
Wix Email Marketing Pricing and Plans
Email marketing plans are separate from Wix's site plans. Premium plans enhance your site's capabilities, while an email marketing plan enables you to use advanced email features.
Here is a breakdown of the four tiers:
| Plan | Monthly Cost | Email Limit | Key Features |
|---|---|---|---|
| Free | $0 | 200/month | Drag-and-drop editor, templates, automation, Wix branding |
| Essentials | $10/month | 500/month | Remove Wix branding, AI content, scheduling |
| Core | $24/month | 5,000/month | Multiple sender addresses, custom domain URL |
| Advanced | $49/month | 1,000,000/month | Everything in Core, large-scale sending |
All emails on the free plan carry Wix branding. The Essentials plan costs $10 per month. It raises the limit to 500 emails and adds AI content creation for subject lines and email copy, along with scheduling for optimal send times.
The Core plan is priced at $24 per month. It lets you send up to 5,000 emails monthly and removes Wix branding, which helps in creating a more professional image. You can also share emails on the web using a custom domain, boosting your marketing reach.
For larger businesses, the Advanced plan costs $49 per month. It supports up to 1,000,000 emails each month, making it ideal for companies with big contact lists.
All plans come with a 14-day money-back guarantee, and you benefit from 25% off if you pay for two years.
The Real Limits of Wix Email Marketing
Understanding where email marketing wix falls short matters before you commit your list and your campaigns to the platform.
No A/B testing. Wix Email Marketing does not currently offer the ability to run A/B testing. A/B testing doesn't exist. Testing means creating duplicate campaigns, splitting your list manually, then comparing results in spreadsheets. For a channel where every $1 spent returns $36 on average, not being able to test subject lines or send times is a meaningful constraint.
Low send caps on entry plans. The free plan is good for testing, but email limits on lower-tier paid plans could hinder growth. The jump from 500 emails on the Essentials plan to 5,000 on the Core plan is a big price jump for scaling.
No scheduling on the free plan. You can only schedule emails if you have a paid Wix plan. Email scheduling is available in the cheapest Essentials plan, so you don't have to spend a fortune to plan emails, but it is not free.
Limited automation. You get the basics including email templates, automation, and analytics. But A/B testing, advanced segmentation, and behavior-based triggers are missing.
No native A/B testing on any paid plan. Wix doesn't provide A/B testing on any paid plan.
Deliverability risks on cold lists. When you send an email campaign to a new list of contacts, Wix may first send a sample mailing. This means a portion of your recipients receive your content before the email is distributed to all contacts on that list. A sample mailing is sent to improve the deliverability of your campaign. If a list contains too many wrong addresses, or too many emails are bounced or rejected, your sending reputation can be damaged, and a low sending reputation impacts the deliverability of your future mailings.
Wix Email Marketing Deliverability
When you send your first campaign, Wix adds five DNS records to your domain. Three come from SendGrid (its delivery partner) and two from ascendbywix.com. These technical entries prove you own the sending domain, which improves inbox placement.
In testing, Wix's deliverability has performed well. Even on the free plan, using your own domain email address as the sender address, deliverability averaged around 87%. That is a reasonable benchmark, though the average deliverability rate across email platforms sits at 85% in 2024, heavily influenced by authentication protocols like DMARC, SPF, and DKIM. Brands that implement proper authentication see deliverability rates above 90%.
Some users have mentioned getting flagged with spam and temporary account suspensions even when sending to real, organic contacts. It is worth starting slow and cleaning your list before sending at scale.
Who Should Use Wix Email Marketing?
Wix email marketing suits a specific type of user. It is not the right fit for everyone.
Use Wix email marketing if you:
- Already have a Wix site, online store, or blog and are looking for a newsletter tool that seamlessly slots into your site and can send newsletters, updates, and offers to your site's members and customers.
- Only need basic reporting on opens, clicks, and unsubscribes.
- Are just starting with email marketing and want to avoid a steep learning curve.
- Are ideal for running a handful of monthly email campaigns, making it a reasonable solution for small businesses.
Consider a dedicated platform if you:
- Need advanced automation workflows, send high email volumes (over 50,000 per month), require extensive third-party integrations, or have complex segmentation requirements.
- Want to run A/B tests on subject lines, send times, or content.
- Need send-time optimization based on subscriber behavior.
- Require detailed analytics beyond open and click rates.
For small businesses looking to get the most from email, see our guide on email marketing tips for small business owners. If you are building for scale, the email list segmentation strategies that boost ROI by 760% guide covers tactics that require a more advanced tool than Wix.
Wix Email Marketing vs. Dedicated Email Platforms
Mailchimp is a fully-fledged email marketing tool, while Wix does only a fraction of what Mailchimp does.
The core trade-off comes down to convenience versus capability:
- Integration: Wix wins for existing Wix users. No setup, no migration, contacts sync automatically.
- Automation depth: Dedicated tools like Mailchimp, MailerLite, and Klaviyo offer multi-trigger workflows, behavioral segmentation, and revenue-based automation. Automated emails generate 320% more revenue than non-automated emails, making this a meaningful gap.
- A/B testing: Not available in Wix at any price tier. All major dedicated platforms include it.
- Send limits: MailerLite offers 12,000 monthly emails in its free plan alone, compared to Wix's 200.
- Analytics: Wix lacks advanced metrics like click-to-open rates or location data, which limits campaign optimization.
If your strategy requires personalization at scale, behavioral triggers, or multi-step drip sequences, Wix email marketing will become a ceiling rather than a foundation.
Frequently Asked Questions
Does Wix have email marketing built in?
Yes. Wix, as a popular website builder, offers built-in email marketing tools that help users create, send, and analyze campaigns with ease. The tool lives under the Marketing section of your Wix dashboard and does not require a separate app or account.
How many emails can you send with Wix for free?
You can send an unlimited amount of email marketing campaigns as long as you remain within your email limit. You can send 200 emails a month for free, or upgrade your plan to send more emails. The free plan also includes Wix branding on all outgoing emails.
Does Wix email marketing support A/B testing?
Wix Email Marketing does not currently offer the ability to run A/B testing. This feature would allow you to test different variations of your email campaigns. There is no workaround within the platform itself.
Is Wix email marketing good for ecommerce?
Wix Email Marketing works for basic newsletters sent to small lists. Once you need segmentation, testing, or automation beyond simple sequences, the platform shows its limits. For ecommerce businesses with growing lists and revenue-focused email goals, a dedicated platform with abandoned cart flows, behavioral triggers, and A/B testing will deliver better results. For a deeper look at ecommerce email strategies, see our guide on ecommerce email marketing tips for higher ROI.
